PRESS RELEASE
Art in a Box
Fürth/Germany, 7 November 2011: The stamping foil manufacturer Kurz presented the premiere edition of its “Presentation” design and art box at this year’s
Luxepack. The company plans to produce a new edition of the Presentation box
on an annual basis, and to dedicate each one to a specific theme. The first edition, titled Metropolis, deals thematically with various metropolises around the
world. The Metropolis box contains six individual smaller boxes, each representing a specific metropolis. The packaging of each box has been designed in such
a way as to symbolize the characteristics and distinguishing qualities of the corresponding city, thereby highlighting the wide variety of ways in which hot stamping and cold foiling can be used to convey messages. The boxes demonstrate
how warm or cool metallic tones, glittery holographic structures, lavish structured
stampings or sumptuous reliefs can be employed to capture the atmosphere of a
city.
Invitation to collectors
The packaging design adorns five sides of each box, but does not extend to the
sixth side. Instead, this side of each box presents a portion of an artistic image
so that, when all boxes have been arranged correctly, a complete picture is
formed. The creator of this artwork, which has been produced using stamping
foils, is Michael Matthaeus Martha, an artist in Fürth where the headquarters of
the KURZ Group is located. Martha’s picture depicts an artistic interpretation of
the metropolis theme, which is explained in an accompanying leaflet. Kurz is offering this work to its customers as a genuine collector’s item. It is the first item in
a planned collection of artworks, all of which will be decorated with hot stamping
or cold foils and assembled from individual packaging items.
The proud possessor of a Metropolis art box will have to expend a small amount
of personal effort, however, to acquire the artwork. First the individual boxes
need to be folded from paper sheets, then the boxes need to be correctly assembled to form the complete picture. The Metropolis box was distributed at
LEONHARD KURZ Stiftung & Co. KG · 90763 Fürth/Germany ·Phone +49 911 71 41-0 · Fax +49 911 71 41-357
PRESS RELEASE
Luxepack 2011. Those who act quickly enough can still secure their own copy by
emailing [email protected]. Otherwise, it will be necessary to wait for
Luxepack 2012, where Kurz will be presenting the next edition of the art box featuring a new thematic area.
(Caption:)
The premiere edition of the “Presentation” art box
Photo download: www.kurz.de/press1104
About KURZ: The KURZ Group is a global leader in hot stamping and coating technology. KURZ develops and manufactures decorative and functional layers applied to carrier
foils for a large variety of applications. The range includes metallized, pigmented and holographic stamping foils for packaging or print products, surface finishes for electronic devices or automotive parts, protective and decorative lacquers for furniture or household
appliances, authenticity features for brand name items, metallic applications for textiles,
and different types of coatings for many other applications. With 3,500 employees in nine
production plants in Europe, Asia and the USA, as well as 19 subsidiaries and 70 agencies around the globe, the KURZ Group manufactures and sells a comprehensive range
of products for surface finishing, decoration, marking and counterfeit protection, rounded
off by an extensive range of stamping machines and stamping tools. KURZ also continuously invests in new technologies, and is developing innovative solutions for printed electronics and related applications, e.g. RFID, organic photovoltaics and touch screens.
Press Contact:
Lucie Mengel
LEONHARD KURZ Stiftung & Co. KG
Schwabacher Straße 482, 90763 Fürth/Germany
Phone: +49 911 71 41-96 38, Fax: +49 911 71 41-96 40
E-Mail: [email protected]
www.kurz.de
LEONHARD KURZ Stiftung & Co. KG · 90763 Fürth/Germany ·Phone +49 911 71 41-0 · Fax +49 911 71 41-357