Poster headline. Helvetica bold 72p Introduce the participants: First and last name, Title, Department, Swedish National Police Academy. First and last name, Title, Department, Swedish National Police Academy. Helvetica bold 32p Conclusion (Helvetica bold 48p) The purpose with a poster is to instantly catch the reader’s interest. Start with the main message. Make it short. You only have seconds! Too much information makes people pass without reading. Present what has been done, by whom, together with the result and a conclusion. (Helvetica Roman 44p) Introduction Helv.bold 40p For further information Many posters are difficult to read. Important results are often hidden in too many words. Don’t try to include everything. It is easier to follow the message if you are logical. (Helv. Roman 36p) Prepare a more complete material (paper) to be handed out to people who want deeper information. Detailed facts, background, methods etc. to digest at a later occasion. The purpose with the poster Reach out with the message! Create attention, interest and curiosity. The poster is supposed to work as an advertisment, not a report. Using pictures Pictures are eyecatchers! And you don’t need to use too many words. A good photo or an explanatory graph does the job. It is well worth the effort to try to find a relevant picture. The attention rises dramatically! Text in pictures and graphs. Helvetica or Arial, 24p Tip Don’t use too small typefaces if you want the poster to be legible. Approx. 40pts will do (32-48). If you want to be able to read the poster from a distance, use Helvetica or Arial, which are typefaces without serifs. Text in pictures and graphs. Helvetica or Arial, 24p Sum up with a few visions for the future. What are you doing now and where is it going to lead… (Helv.Bold 36p) If you want help with pictures, please contact PHS Info. Contact information First name, Last name, Title, Department, Swedish National Police Academy. Postal address: SE-170 82 Solna, Sweden. Phone: +46 8 401 XXXX. E-mail: [email protected] (Helvetica Bold 28p) Swedish National Police Academy
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