Sports and Entertainment
Marketing 1
Objective 3.04
Which of the following is most likely to be visible to
search engine spiders:
A. Flash files
B. Java applets
C. HTML text
D. Images
C. HTML text
To attract fans to their web sites, professional
sport organizations, media outlets, and
entrepreneurs offer online simulations that allow
fans to build their own sport teams and compete
against other fans' sport teams. This growing
industry is referred to as
A. online exchange.
B. data interchange.
C. game works.
D. fantasy sports.
D. fantasy sports.
How does a professional sports team earn
revenue when it permits games to appear on
television?
A. Participating in merchandising programs.
B. Sponsoring charitable events
C. Selling broadcast rights
D. Promoting the games on its web site
C. Selling broadcast
rights
Sport/event industries often use the electronic
media to
A. conduct worldwide research.
B. attract advertising support.
C. encourage athletes to participate.
D. motivate customers to buy.
D. motivate customers to
buy.
A business places a matrix on a promotional sign
that potential customers can scan with their
smartphones. After scanning the matrix, potential
customers have digital "coupons" in their
smartphones, which they use to obtain discounted
products at the point of purchase. This form of
mobile advertising involves the use of
A. cable-network tags
B. reverse-messaging features.
C. receipt-verification applications.
D. quick-response codes.
D. quick-response codes.