A long and expensive way from
waste problem to real actions?
Opposite example of
Let's Do It! World Cleanup
Let’s Do It! model:
First you have 1 country
troubled with illegal dumping
Then you have concerned people
to take up the initiative
They start the mapping of the garbage
raise the issue in public and invite
the whole society to cooperate and
clean it all up in just 1 day!
Acting together
•
•
•
•
•
•
•
Local people
Neighbors
Enterprises
Public organizations
NGO-s
Media
Local governments
Long term results
1. The amount of illegal waste drastically reduced.
2. New level of public awareness about the waste issues.
3. Successful co-operation experience throughout
the whole society.
4. New wave of ambitious civic actions.
So, what is Let’s Do It ???
A civic movement1 that aims to clean
up the world from waste2 and keep it
clean3
1
civic movement aiming to engage 350 million people / 5% of the
population by 2018
2 illegal solid waste
3 by guiding countries to adobt sensible waste management systems
9th of May – 1 000 000 volunteers
Why the Mediterranean?
• Densely populated coastline
• Highly touristic
• Threatened biodiversity
• Busy shipping routes
• Extremely high pollution
Current work
What we do?
• Unite Mediterranean in a joint coordinated
clean-up effort
• Therefore LDIM focuses on:
• Holistic overview of campaign
• International support and collaboration
Thank you!
www.letsdoitworld.org