Face-to-face trumps email for customer communications
When talking face-to-face isn't possible, email comes out on top as
the preferred means of communication for small businesses in the
UK.
In a survey of UK office workers by Business Info magazine, email
was selected as one of the most effective ways to communicate
with customers, second only to face-to-face interaction. Phone calls
came in third place, followed by mail.
When it comes to invoicing, there is a clear preference for instant
digital communications; a massive 87% prefer to send invoices by
email rather than in the post. Almost as many (85%) prefer to
receive their invoices by email.
Despite the popularity of email there are some documents office
workers still prefer to be mailed. A number of respondents said they
always choose to receive contracts and documents with sensitive
information by post; a few still like to receive brochures, leaflets,
catalogues and magazines in printed form.
Just because email is your favourite means of communication
doesn't necessarily mean it's your customers'. Understanding your
customers' preferred channel is crucial to effective, impactful
communications and customer satisfaction.
Neopost's OMS-500 multichannel software solution enables
businesses to deliver communications to customers through their
preferred channel, whether that be mail, email, web portal or SMS.
It simplifies the management of multi-channel communications,
saving businesses time and improving productivity.
Businesses can use OMS-500 to create engaging and personalised
documents, factoring in the individual preferences of customers to
ensure they are sent to the right person, at the right time by the
right channel.
www.neopost.co.uk/oms1