Scenario checklist
Where is your proposition located?
On-line, off-line, urban, rural, global, local...
What does the proposition offer?
Structures, products, interfaces, services, systems, bespoke,
mass-produced...
What are the touch points of your proposition?
Happenings, events, website, advertising, facades, spaces,
clothes...
What is the nature of the relationship between your
proposition and its users?
Intimate, formal, temporary, long-lasting, working, tense,
joyful...
What experience does the proposition offer?
Functional, entertaining, educational, sound, smell, touch,
look...
How does the proposition sit in the world?
Local community, global relations, transitory,
protectionistic...
Who is the user?
Needs, interests, aspirations, values, range...
What is the user behaviour?