Trends and Trivia 2015
April 14, 2015
Peter G. Marsh, VP Marketing
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» LET’S START WITH TRIVIA
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3
Which of the following quotes did not come from 1995?
1. “No soup for you.”
2. “If it doesn’t fit, you must acquit.”
3. “I’m telling you, it’s Keyser Soze!”
4. “The Web is going to be profound in what it does to our society. About 15% of goods and
services are sold via catalogs or television. All of that is going to the Web and more.”
5. “To infinity, and beyond.”
6. “I did not have sexual relations with that woman, Miss Lewinsky.”
7. “That’ll do pig, that’ll do.”
8. “The truth is no online database will replace your daily newspaper, no CD-ROM can take the
place of a competent teacher and no computer network will change the way government works.”
9. “Houston, we have a problem.”
© 2015 Newscycle Solutions
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4
Which of the following quotes did not come from 1995?
1. “No soup for you.”
2. “If it doesn’t fit, you must acquit.”
3. “I’m telling you, it’s Keyser Soze!”
4. “The Web is going to be profound in what it does to our society. About 15% of goods and
services are sold via catalogs or television. All of that is going to the Web and more.”
5. “To infinity, and beyond.”
6. “I did not have sexual relations with that woman, Miss Lewinsky.” (1998)
7. “That’ll do pig, that’ll do.”
8. “The truth is no online database will replace your daily newspaper, no CD-ROM can take the
place of a competent teacher and no computer network will change the way government works.”
9. “Houston, we have a problem.”
© 2015 Newscycle Solutions
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5
Which of the following quotes did not come from 1995?
1. “No soup for you.”
2. “If it doesn’t fit, you must acquit.”
3. “I’m telling you, it’s Keyser Soze!”
4. “The Web is going to be profound in what it does to our society. About 15% of goods and
services are sold via catalogs or television. All of that is going to the Web and more.”
5. “To infinity, and beyond.”
6. “I did not have sexual relations with that woman, Miss Lewinsky.” (1998)
7. “That’ll do pig, that’ll do.”
8. “The truth is no online database will replace your daily newspaper, no CD-ROM can take the
place of a competent teacher and no computer network will change the way government works.”
9. “Houston, we have a problem.”
© 2015 Newscycle Solutions
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#icsusers
6
Which of the following quotes did not come from 1995?
1. “No soup for you.”
2. “If it doesn’t fit, you must acquit.”
3. “I’m telling you, it’s Keyser Soze!”
4. “The Web is going to be profound in what it does to our society. About 15% of goods and
services are sold via catalogs or television. All of that is going to the Web and more.”
5. “To infinity, and beyond.”
6. “I did not have sexual relations with that woman, Miss Lewinsky.” (1998)
7. “That’ll do pig, that’ll do.”
8. “The truth is no online database will replace your daily newspaper, no CD-ROM can take
the place of a competent teacher and no computer network will change the way
government works.”
9. “Houston, we have a problem.”
© 2015 Newscycle Solutions
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» TREND #1
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Don’t just think mobile-first;
think mobile only.
8
© 2015 Newscycle Solutions
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40% of online newspaper readers
get news content exclusively on
mobile devices.
9
Newspaper Association of America
March 2015
Largest mobile-only segment is 18-24
year-old women, which doubled
in the past year.
Newspaper
Newspaper Association
Association of
of America
America
March
March 2015
2015
© 2015 Newscycle Solutions
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» TREND #2
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MOBILEGEDDON
11
is coming on April 21
 “Starting April 21, we will be expanding our use of mobile-friendliness as a
ranking signal. This change will affect mobile searches in all languages
worldwide and will have a significant impact in our search results.”
 Mobile-friendly sites will be rewarded with higher search rankings.
 Use responsive design.
 Test your site and web pages using Google’s Mobile-Friendly test:
https://www.google.com/webmasters/tools/mobile-friendly/
 Remember, mobile search is conversational:
› Key phrases, not keywords
› So, write how you would search
› Conversational is key … write as if you were answering a question
› It’s about things, not strings.
© 2015 Newscycle Solutions
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Why is this important?
12
According to a recent Pew (journalism.org) report, over 20% of newspaper online visitors
consistently find sites like yours as a result of a mobile search.
According to Google Insights, search is the most common starting point for mobile research
into products and services.
© 2015 Newscycle Solutions
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» MORE TRIVIA
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What was the top selling word processing
software program in 1995?
14
Word Perfect
What was the top selling
retail web browser in
1995?
Netscape Navigator
http://www.cbsnews.com/news/1995-videoshows-woman-struggle-was-real-for-first-time-pcusers/
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» TREND #3
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ROBOTS
16
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Non-Humans in the Ad Department …
17
 $15 billion of digital advertising budgets will be spent using programmatic
technology by 2016, according to WAN-IFRA.
 This is 55% of all the money spent on digital display ads in the U.S.
• Programmatic advertising automates the buying/selling of ad space for online and mobile devices.
• For advertisers, programmatic ad buying = the use of software to purchase digital advertising.
• For publishers, programmatic selling = the use of software to sell digital advertising.
• It differs from the traditional process that involves human negotiations and manual insertion orders.
• One type of programmatic advertising is Real-Time Bidding (RTB), where ads are purchased
through auctions that happen in real-time.
• Another type of programmatic advertising is Programmatic Direct, where advertisers can buy
guaranteed ad impressions in advance from specific newspaper and publisher sites.
© 2015 Newscycle Solutions
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Non-Humans in the Newsroom …
18
›
The Associated Press produces over 4,400 quarterly earnings stories using robotic
editing and curation software from Automated Insights. This is 15x increase over the
AP’s previous manual process.
›
Narrative Science has developed software (called Quill and Engage) that takes raw data
– like sports statistics or financial results – and automatically creates “plain English”
narrative style stories.
›
Yseop is Artificial Intelligence software that generates stories in English, Spanish, French
and German.
›
These robotic solutions today work best with structured data
(CRM information, data warehouses, spreadsheets, sports stats)
›
Algorithmic Curation is an emerging process that automatically
determines what content should be displayed or hidden and how
it should be presented to your audience.
© 2015 Newscycle Solutions
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Non-Humans in the Newsroom …
19
›
The Associated Press produces over 4,400 quarterly earnings stories using robotic
editing and curation software from Automated Insights. This is 15x increase over the
AP’s previous manual process.
›
Narrative Science has developed software (called Quill and Engage) that takes raw data
– like sports statistics or financial results – and automatically creates “plain English”
narrative style stories.
›
Yseop is Artificial Intelligence software that generates stories in English, Spanish, French
and German.
›
These robotic solutions today work best with structured data
(CRM information, data warehouses, spreadsheets, sports stats)
›
Algorithmic Curation is an emerging process that automatically
determines what content should be displayed or hidden and how
it should be presented to your audience.
© 2015 Newscycle Solutions
@pgm
#icsusers
Non-Humans in the Newsroom …
20
›
The Associated Press produces over 4,400 quarterly earnings stories using robotic
editing and curation software from Automated Insights. This is 15x increase over the
AP’s previous manual process.
›
Narrative Science has developed software (called Quill and Engage) that takes raw data
– like sports statistics or financial results – and automatically creates “plain English”
narrative style stories.
›
Yseop is Artificial Intelligence software that generates stories in English, Spanish, French
and German.
›
These robotic solutions today work best with structured data
(CRM information, data warehouses, spreadsheets, sports stats)
›
Algorithmic Curation is an emerging process that automatically
determines what content should be displayed or hidden and how
it should be presented to your audience.
© 2015 Newscycle Solutions
@pgm
#icsusers
Non-Humans in the Newsroom …
21
›
The Associated Press produces over 4,400 quarterly earnings stories using robotic
editing and curation software from Automated Insights. This is 15x increase over the
AP’s previous manual process.
›
Narrative Science has developed software (called Quill and Engage) that takes raw data
– like sports statistics or financial results – and automatically creates “plain English”
narrative style stories.
›
Yseop is Artificial Intelligence software that generates stories in English, Spanish, French
and German.
›
These robotic solutions today work best with structured data
(CRM information, data warehouses, spreadsheets, sports stats)
›
Algorithmic Curation is an emerging process that automatically
determines what content should be displayed or hidden and how
it should be presented to your audience.
© 2015 Newscycle Solutions
@pgm
#icsusers
Non-Humans in the Newsroom …
22
›
The Associated Press produces over 4,400 quarterly earnings stories using robotic
editing and curation software from Automated Insights. This is 15x increase over the
AP’s previous manual process.
›
Narrative Science has developed software (called Quill and Engage) that takes raw data
– like sports statistics or financial results – and automatically creates “plain English”
narrative style stories.
›
Yseop is Artificial Intelligence software that generates stories in English, Spanish, French
and German.
›
These robotic solutions today work best with structured data
(CRM information, data warehouses, spreadsheets, sports stats)
›
Algorithmic Curation is an emerging process that automatically
determines what content should be displayed or hidden and how
it should be presented to your audience.
© 2015 Newscycle Solutions
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» STILL MORE TRIVIA
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24
Imposed in 1973, what ended in 1995?
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25
Champions of 1995
World Series
Super Bowl
Stanley Cup
NBA Championship
Women’s Singles
Wimbledon
and
U.S. Open
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» TREND #4
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“Diversification ain’t a bad thing.” (Vin Diesel)
27
© 2015 Newscycle Solutions
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Focus on The Media Quintet
28
2.4% revenue growth
in 2014 (NAA)
Loyalty points for
events, tickets, clicks,
contests, trivia, etc.
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This is a 19% increase from the 146
million unique visitors in January 2014.
29
© 2015 Newscycle Solutions
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» PLEASE END THIS TREND!
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CLICKBAIT
31
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CLICKBAIT
32
“You won’t believe what happens when a horse
discovers a kiddie pool”
“What this adorable little girl says will
melt your heart”
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» LAST ONE
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34
1995 High School Yearbook: Who is she?
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35
https://youtu.be/SS7Qbvz6AVY
» THANK YOU FOR PLAYING!
p e t e r. m a r s h @ n e w s c y c l e . c o m
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