Source
1
Supplier Negotiations
2
Assortment Decisions
3
MAP Negotiations
I don’t know if my supplier is giving
discounts to my competitors.
I don’t know which models my
competitors are carrying and which
products present an opportunity.
How do I know if my competitors
are violating MAP?
1
Profit
I don’t know which of my products
are underpriced and which are
overpriced.
Price
1
Supplier Negotiations
2
Assortment Decisions
3
MAP Negotiations
1
I negotiate better pricing from my
manufacturer because I know how
my competitors are pricing the
brand.
I make smart assortment decisions
because I know what my
competitors are carrying and what
they are not.
I know when my competitors violate
MAP.
Profit
I can act on millions of competitive
price opportunities.
Private Brand
2
Private Brand
3
Visibility
3
Visibility
4
In-store Competitive Data
4
In-store Competitive Data
5
Price Optimization
5
Price Optimization
2
How do I set the right price on my
private brand product without
knowing prices of similar products?
I need visibility into the online price
that shoppers use as their
reference point in-store.
My in-store competitive data is
collected by mystery shoppers with
clipboards and this takes too long,
costs too much, and is inaccurate.
My pricing engine routinely gives me
“optimized” prices that are based on
what happened a month or a quarter
ago and don’t make sense in the
current market.
1
2
3
4
Promo Opportunities
Promote
I don’t know which products to
promote.
Promotional Price
1
I can set my prices based on
competitive products that I consider
to be similar including private brands.
I seize competitive opportunities
because I see what my customers
see online before they come to my
store.
I have access to a current, accurate,
and integrated view of in-store and
online competitive pricing including
zone-based insights.
My pricing engine ROI is maximized
because I can add a real-time
competitive intelligence datastream
to seize immediate margin and sales
opportunities.
Promo Opportunities
I seize promotional opportunities
because I have a full picture of the
competitive landscape.
I don’t know if my promo price is
too high or too low - or how my
competitors react to my promotions.
2
Promotional Price
Markdowns
3
Markdowns
4
Brand Strategy
I have to mark down products
because I didn’t have the right
information to make effective
pricing decisions.
Brand Strategy
I don’t know if my prices are
consistent with my own pricing
strategy and brand.
1
2
Convert
Showrooming
My customers are comparing
prices on their smartphones and I
don’t know what they are seeing.
Customer Loyalty
Our customer loyalty and brand
perception are being undermined
because our price positioning is
inconsistent.
3
Price Matching
4
Webrooming
I minimize markdowns based on
smart pricing decisions throughout
the product lifecycle.
My pricing is on brand and is
consistent with my pricing strategy.
1
Showrooming
2
Customer Loyalty
3
We price match a lot, but I don’t
know if the discount is valid.
I don’t know how many sales we’re
losing due to competitors’ prices.
I know the right price for my
promotions.
4
My employees close the sale using
their access to instant competitor
pricing and availability.
Customers trust our brand because
we deliver consistently great overall
value.
Price Matching
My employees validate price match
claims and I have an audit trail of the
price. We integrate price protection
guarantees into customer loyalty
programs.
Webrooming
My competitive intelligence solution
helps me convert customers at the
right price, increasing sales and
margins.
Increase Sales Increase Margins Reduce Costs