PRESS RELEASE
Smartrac, LAB ID and Temera Join Forces to Enhance IoT Impact in High
Fashion and Luxury Markets
Amsterdam (The Netherlands), Bologna (Italy), Florence (Italy), March 6, 2017 – In the
run-up to the EuroShop trade fair, RFID and IoT solutions pacesetter Smartrac,
customized RFID labels provider LAB ID and fashion and luxury software applications
specialist Temera announce their partnership to enable the ultimate digital end-to-end
transformation for brands and retailers.
Aiming at the high fashion and luxury industries, the companies will jointly develop and offer
a broad portfolio of IoT solutions to digitize every single branded product and manage it, from
production through the supply chain to the point of sale and on into post-sale consumer
usage.
The cooperation will also include LAB ID, a leading Italian provider of highly customized and
encoded labels specially designed for the needs of individual customers from the high
fashion and luxury industry segments. LAB ID and Smartrac will support Temera jointly in
projects as required.
“We are very proud and pleased to be partnering with LAB ID and Temera, which are strong
market partners that have managed to make their mark in the luxury fashion industry and
beyond. By combining our areas of expertise, we will be able to reach new levels of success
in the high fashion and luxury markets”, says Christian Uhl, CEO of SMARTRAC.
By leveraging Smartrac’s enablement platform Smart Cosmos, Temera will market
Smartrac’s Internet of Things solutions ‘Experiences’ and ‘Metrics’, further accelerating their
expertise in the areas of production management and logistics for the high fashion and luxury
industries, both in Italy and abroad.
“Our reputation and success are built on services and solutions that simplify our customers’
logistics and production processes, and provide anti-counterfeiting functionality and endcustomer market analysis. Smartrac with its ‘Experiences’ and ‘Metrics’ solutions fits perfectly
into our scope, making our cooperation a case of ‘sought and found’; says Arcangelo
D’Onofrio, CEO and Founder of Temera.
Temera will be present on Smartrac’s booth 6G31, as well as hosting their own booth
7C24, together with LAB ID at EuroShop in Duesseldorf, Germany, March 5-9, 2017.
About Temera:
Temera, founded in 2009 and headquartered in Florence, with offices in Milan and London, is a center of
excellence, supporting businesses through the development of RFID applications and innovative technologies.
Temera provides services focused on the fashion and luxury markets, in response to a strong need to resolve
issues related to the optimization of logistics and production processes, anti-counterfeiting, customer experience
and store processes.
Media contact:
Irene Molinelli
Executive Administrative Assistant
Phone: +39 055 5392960
Email: [email protected]
About LAB ID:
LAB ID, founded in 2002 and headquartered in Bologna, Italy, today is a leading European RFID tag
manufacturer and solution provider. Within the last 10 years LAB ID has enriched the product portfolio and
developed innovative solutions based on the latest RFID trends in order to promptly offer valid solutions to
address the increasing demand for high-end RFID products, especially dedicated to fashion/luxury market.
LAB ID has always put great emphasis on the project, from the initial analysis to the implementation, guiding and
assisting the customer through all project phases to get out the maximum advantage of the technology.
The offer includes a vast range of RFID (NFC/RAIN) tags as well as special services such as custom tag design,
based on specific market requirements and Service Bureau offering high volume, accurate RFID
encoding/printing and data handling. www.lab-id.com
Media contact:
Sylwia Broda
Head of Communications and Marketing
Phone: +39 051 705941
Email: [email protected]
About Smartrac:
Smartrac is a leading supplier of RFID products and IoT solutions, providing both ready-made and customized
offerings. We make products smart, and enable businesses to identify, authenticate, track and complement
product offerings. Our portfolio is used in a wide array of applications, such as animal identification, automated
fare collection, automation, automotive, brand experience, industry, library and media management, laundry,
logistics, retail, supply chain management, and many more. Leveraging our global R&D, production and sales
network, we combine physical products with our enablement platform Smart Cosmos, empowering the ecosystem
of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more
information, visit www.smartrac-group.com, www.smart-cosmos.com and follow us on
www.twitter.com/SMARTRAC_NV.
Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150
Email: [email protected]