SAP Hybris Business Transformation Study | Engineering, Construction, and Operations | alfanar
alfanar: Building Dynamic Sales and
Service Teams with SAP® Hybris® Cloud
for Customer
©
2016 SAP SE or an SAP affiliate company. All rights reserved.
Based in Saudi Arabia, alfanar is an engineering and construction firm that manages
3,000 wholesalers and 120 sales representatives. To maintain efficient operations, it
has to deliver the right information to its customers. However, this process used to
take several days to complete.
alfanar opted for the SAP® Hybris® Cloud for Sales and SAP Hybris Cloud for Service
solutions to provide its sales reps with a 360-degree view of customers at all times. Its
sales team and service technicians can now deliver higher-quality service and have
dramatically reduced turnaround time. Moreover, forecasting features help the
manufacturing team plan supply chain processes more efficiently. So with customers
demanding to build on sand and everywhere else imaginable, alfanar is right there with
the materials, tools, and services they need to do it successfully.
SAP Hybris Business Transformation Study | Engineering, Construction, and Operations | alfanar
Boosting efficiency in sales and service
Company
alfanar Group
Headquarters
Riyadh, Saudi Arabia
Industry
Engineering, construction,
and operations
Products and Services
Electrical products,
engineering services, and
construction services
Employees
22,000
Revenue
US$2.4 billion
Web Site
www.alfanar.com
Objectives
• Enable a 360-degree view of customers, including information on contact
details, credit limit, and order history
• Accelerate order processing
• Reduce turnaround time for service processes
• Give service technicians customer details to plan tasks more efficiently
• Coordinate supply chain and manufacturing processes more effectively
73%
Of customers giving the
service an "extremely
satisfied" rating
Why SAP® Hybris® solutions
• SAP® Hybris® Cloud for Sales and SAP Hybris Cloud for Service solutions
for comprehensive online information for sales and service staff
• Simple integration with SAP ERP Central Component and the SAP
Customer Relationship Management application, requiring little effort
from IT
• Rapid implementation
40%
Resolution
• Implemented instant notifications that are sent to technicians once a
service ticket is assigned
• Provided greater insight into resource planning and management
• Increased transparency of customer information for field technicians
• Implemented forecast features to predict product demand and reduce lead
times
• Gained access to customer information from tablets
Customer information for
sales and service staff
Future plans
Global rollout across multiple business units for over 300 additional users
"At alfanar, our vision is to deliver excellent service and quality products.
SAP Hybris Cloud for Sales and SAP Hybris Cloud for Service enable us to
do just that. Our sales reps now have access to all required information,
and field technicians can plan their work more effectively."
Marco van de Sandt, CIO and General Manager, Group IT, alfanar
Studio SAP | 44399 (16/06) © 2016 SAP SE or an SAP affiliate company. All rights reserved.
Less time to complete
service requirements
Real-time
©
2016 SAP SE or an SAP affiliate company. All rights reserved.
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