Which
Content
Marketing
Strategies
Get the
Best ROI?
Give your Website the BannerView!
*From a January 2013 study of marketing decision-makers worldwide conducted by
CopyPress, a software company specializing in content marketing tools.
CONTENT WITH THE BEST ROI
Compelling content can help marketers tell a story, but it can also be cumbersome—
and expensive—to create. So which content strategies are generating attractive return
on investment (ROI) for marketers? The most cost-effective content types are articles,
video and white papers, according to a January 2013 study of marketing decisionmakers worldwide conducted by CopyPress, a software company specializing in
content marketing tools.
In particular, marketers were most widely satisfied by the ROI from featured articles,
with 62.2% saying they provided some of the best content ROI.*
ACCORDING TO MARKETING PROFESSIONALS WORLDWIDE 2013
Featured Articles
Interactive Media
Illustrations
Videos
Sales Copy
Motion Graphics
Whitepapers
Infographics
Photos
Buyer's Guide
62%
51%
45%
37%
36%
29%
27%
21%
17%
11%
0%
14%
28%
42%
56%
70%
*From a January 2013 study of marketing decision-makers worldwide conducted by
CopyPress, a software company specializing in content marketing tools.
Approximately two-thirds of respondents considered authorship to play an important role
in their content marketing strategy, while one-third did not.* Authorship generally refers
to whether articles are bylined, and whether those bylines are from high-profile
individuals.
ACCORDING TO MARKETING PROFESSIONALS WORLDWIDE 2013
No
Yes
Yes
65.6%
No
34.4%
*From a January 2013 study of marketing decision-makers worldwide conducted by
CopyPress, a software company specializing in content marketing tools.
When asked to name their “leading focus” in 2012, 18.9% of marketers cited content
marketing, ranking it behind both email and social media, and tied with SEO. For the
coming year, the number of marketers listing content marketing as their top priority
nearly doubled, to 34.8%, making it the top focus for the highest percentage of
respondents in 2013.*
ACCORDING TO MARKETING PROFESSIONALS WORLDWIDE 2012 & 2013
Content Marketing
Media Buying
2012
Social Media
18.9%
2013
24.3%
34.8%
0%
SEO
25%
18.9%
24.7%
50%
Email
Mobile
25.6%
14.6%
10.4%
PPC
3.2% 6.0% 3.2%
9.2%3.2%3.2%
75%
100%
FOR MORE INFORMATION ON CREATING CONTENT
MARKETING CAMPAIGNS FOR YOUR BUSINESS...
CONTACT BANNERVIEW.COM AT 1(888) 221-8640
*From a January 2013 study of marketing decision-makers worldwide conducted by
CopyPress, a software company specializing in content marketing tools.