2011 lppco Brand Opportunities “Ping Pong Application” Descriptions
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Mobile Ping Pong Party Add-on
Ping Pong Parlour (Kids/Families)
Queen Of Hoxton “TUES NIGHT INN”
Bloomsbury VIP Ping Pong Room
Corney & Barrow Summer Ping Pong
Branded Venue Roll-Out
University Event Series Roll-Out
**NB Detail contained within is summary form only
www.lppco.com
1. Mobile Ping Pong Party
Add-On
Applications include:
• Festivals / Back-stage / green rooms
• After-party entertainment
• Media zone for interviews
• Branded/VIP tournament (bundling
TV/media)
• Celebrity / Charity tournament
• Branded Consumer experiences
Basic Package includes:
• Quality high-end equipment (eg PUMA)
• Equipment inc. branding, design & colouring
• Event staff inc. trained umpires &
tournament managers (if required)
• Pro-players for trick-show exhibition
• Full logistics
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Sample Applications
Branded or sponsored concepts:
• Peroni Ping Pong Classic Festival Tour
• PEPSI MAX Ping Pong Classic @ Cannes
Film Festival
• Vitamin Water VIP Lounge @ SOHO
HOUSE
Suitable for:
• Award shows, Conferences, Festivals,
Corporate Parties, Fundraisers, Product
launches, TV/Media zones
Bespoke production:
• DJs, inflatable tent & branding,
lighting, Wimbledon-themes, other
custom production eg Airstream
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
2. Branded “Ping Pong Parlour”
for Kids & Families
Applications include:
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Consumer experiences (eg brand launches)
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Sponsored entertainment (eg Kids Zones @ festivals)
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Kids/family entertainment (eg celebrations)
Basic Package includes:
• Mini ping-pong tables & equipment
• Equipment branding & design inc. colouring
• Event staff inc. trained umpires & tournament
managers
• Top players for trick-show exhibition
• Full logistics
Bespoke options
• Inflatable tent & branding, lighting, other custom
production eg Airstream, picket fencing, artificial lawn
Suitable for brands like Ben & Jerrys, Innocent, Nintendo,
Gap Kids, Kellogs, Cadbury
3. Queen Of Hoxton (Shoreditch, London)
Event Rights Opportunity
Happening Now:
Summer 2011:
 “Tues Night Inn” weekly social
concept features World Series Of
Pong, hosting weekly tournaments
 In summer, the Roof-Top opens
typically with theming, holding
private parties for up to 150
 Night involves local drink
promotions, pizza, DJs, foos-ball,
terrestrial TV, Sega video games,
pib-ball
 lppco will produce a Wimbledonthemed ping pong village, with
green TT kit, artifical turf, picket
fencing
 Receives press in dailys like
Shortlist
 We will soon be scouting for
sponsors for the ping pong add-on
 World Series Of Pong-branded
table is in venue 24/7
 Opportunity for event sponsorship
plus promotion tie-ins (i.e. play
ping pong and get 3 for 2)
E: [email protected]
W: lppco.com FB: facebook.com/WSOPong
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4. Bloomsbury Bowling Lanes (Holborn, London)
– Ping Pong VIP Room
 Opportunity to turn the Red Room into
a 2 x table dedicated ping pong
installation with DJ booth & bar for
private hire (The [SPONSOR] Red Room)
 This 100 person capacity room adjacent
to the 300 capacity King Ping Suite
 Can hold 2 ping pong tables, plus has
karaoke facilities
 At minimum, fit out with high-end
branded TT equipment plus further
bespoke room design as required with
sponsor branding
 Suitable for beverage or apparel
company
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
5. Corney & Barrow Summer Ping Pong
 Enjoy outdoor ping pong on the
Exchange Square lawn complete a
gourmet BBQ, all in the heart of City
 Format likely to be combination of
leagues (doubles) & free-play, with
additional option for bookings of
organised events for 20+ with lppco
 Opportunities to sponsor the above
summer promotion produced and
managed by lppco (C&B will sell the
concept to their customers and
database of over 50,000 customers
& corporate partners)
 Scope TBD but likely to be summerlong @ 2 sites (the marquee City site
Exchange Square behind Liverpool St
& Fleet Place)
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
6. Branded Venue Roll-Out
 Multi-site & date bar tournament or
event series, modelled on Budweiser’s
2008 Hard-Bat Classic 2008
 Option to roll-out World Series Of Pong
or develop a new brand-owned concept
using the WSOPong platform
 Best suited for a beverage brand
looking to develop a unique, fun, grassroots campaign, tied-in with local
venue promotions and sales
 Tie-ins with social media & TV (eg
reality show following contestants)
 lppco would help shape concept, then
produce and manage event promotion,
from kit procurement and branding
though to event management
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
6. UK University Roll-Out – Social Ping Pong
 Similar to “5” however targeted at
Universities
 Would form part of or align with
ETTA objectives to increase
participation on campus - initial
target is 8 named Uni’s for Stage 1
 Option to roll-out World Series Of
Pong or develop a new brandowned concept using the WSOPong
platform eg Puma Social
• Tie-ins with social media & TV
(eg reality show following
contestants)
 Best suited for a brand partner
• lppco would help shape
looking better engage with this
concept, then produce and
demographic, develop a Student
manage event promotion,
Brand Ambassador framework
from kit procurement and
modeled on Red Bull to drive
branding though to event
programme
management
E: [email protected] W: lppco.com FB: facebook.com/WSOPong
Branding Capabilities
Who are the lppco?
 The London Ping Pong Company (lppco)
is a new, specialist event agency
uniquely blending sport, music, art, and
entertainment
 We create exciting social and corporate
event experiences with ping-pong
 To see a video of what we do, go to
www.lppco.com to view The World Series
Of Pong Slam Jam Finale 2010 (a lppco
events concept)
 Please contact us at [email protected] for
further details on a full range of services
and capabilities
Why ping pong?
Ping pong can be played anywhere by anyone.
It’s fun, active, & highly social when
combined with new venues, music (DJs),
organized teams competition. Importantly, it
is an inexpensive form of entertainment. It’s
revival and cool-factor is being driven in the
US/UK by
 celebrity ping pong parties (e.g. 50 Cent),
 ping pong clubs (e.g. SPIN NY backed by
Susan Sarandon)
 global marketing campaigns (e.g. Puma
Social)
 rockers like Kings Of Leon & Foo Fighters
constantly playing on tour
Contact Us
E: [email protected]
W: www.lppco.com
FB: facebook.com/WSOPong
“Uniquely blending sport, music, art, &
entertainment, we create exciting, social
event experiences using ping pong”
**For an example of an exciting lppco event application, view the
WSOPong Slam Jam promotional video and prior event
photography @ lppco.com & facebook.com/WSOPong