JOB DESCRIPTION
JOB TITLE
JOB FAMILY
JOB NUMBER
SALARY GRADE
STATUS
DATE
SUMMARY
ESSENTIAL
FUNCTIONS
Associate Director of Digital Analytics
Marketing
170012
9
Salaried
June 1, 2017
The Associate Director of Digital Analytics supports key business strategies by leading the design, creation, and operation of
analytical frameworks to drive growth and increase both audience engagement and channel profitability for the digital program at
The Nature Conservancy.
The Associate Director will support all facets of the analytical frameworks focused on increasing traffic and usability of the
Conservancy’s digital program. He/she will also work closely with Membership, Business Information and Analytics (BIA), and
field teams to identify gaps in the data capture strategy and collaboratively implement enhancements. He/she will also partner
throughout the organization and outside the organization to ensure that best practices in metrics and decision making are being
exposed to the Marketing division.
The Director will keep the foundation of our analytics program up-to-date with relevant functionality from identifying tools and
data marts to bigger relationships with key stakeholders and working across various business units to ensure strong data-driven
decision making will grow to be core within the digital program. S/he will lead and/or partner with all reporting, analytics and
testing resources to provide in-depth analysis towards discovering new opportunities for digital growth. S/he will report to the
Director of Marketing Technology and supervise the Analytics and Testing team.
 Construct and operate an analytical framework to make data driven business decisions
 Support, execute and deliver analyses such as: advertising performance analysis, website analytics, customer segmentation,
survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
 Lead the design and development of analytical projects designed to understand key business behaviors that drive customer
engagement
 Perform hands-on analyses on large volumes of transaction, marketing and customer level data
 Work with key stakeholders and senior leaders to develop short and long-term analytic strategies, provide key analysis, and
identify opportunities and threats through data analysis and research
RESPONSIBILITIES
& SCOPE
 Improve data visualization and identify opportunities to develop forecasts, segmentation schemes, and data-driven analyses of
web analytics and fundraising data
 Package deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses TNC’s business needs
 Independently deliver results and presentations to senior leaders and stakeholders
 Advance the value of digital data within Marketing and throughout the Conservancy
 Create and socialize governance plan to ensure data integrity
 Provide leadership on A/B & multivariate testing planning, execution, reporting and roadmaps that will lift conversion rates and
provide an improved user experience
 Manage and/or mentor Analytics and Testing Team, providing training, defining project deliverables, setting priorities, and
ensuring the team meets reporting and analytical needs of the organization
 Plan for the future state of analytics by developing and tracking against an analytics roadmap
 Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education
and experience.
 Experience cleansing, manipulating, and transforming consumer level data
 Experience using data to derive insights
 Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting
 Experience with market research and interactive tools such as the following:
MINIMUM
QUALIFICATIONS
o Data manipulation, predictive modeling and statistical tools (SQL, SAS, SPSS, R, Python, Excel, etc.)
o Surveys (Millwood Brown, etc.)
o Web analytics platforms (Google Analytics, Adobe, etc.)
o Competitive monitoring tools (Compete, Quantcast, ComScore, NetRatings, etc.)
o Ad Tech Stacks (Ad Servers, MTA, DMP, DCO, etc.)
o 3rd Party & Ad exchange data
o Mobile and social measurement tools
 Experience presenting complex ideas/concepts to senior leaders
 Exhibit a high level of expertise in driving data strategy across multiple channels (websites, surveys, testing, CRM systems,
market research, etc).
 Experience managing staff and teams.
 Experience cultivating and managing client relationships.
 Experience leading complex project and program/account management including budgetary responsibilities, and measuring
results of strategic plans and programs.
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PREFERRED
KNOWLEDGE,
SKILLS &
EXPERIENCE
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Multi-lingual skills appreciated.
Multi-cultural or cross-cultural experience preferred.
Master’s degree or extensive professional experience.
Management experience including ability to motivate, lead, set objectives, manage performance and help with conflict
resolution on a multi-disciplinary team.
Excellent communications, and presentation skills; ability to persuasively convey the mission of The Nature Conservancy to
diverse groups including donors, board members and the public.
Experience fostering an environment of creativity and professional growth.
Experience developing, implementing, and measuring strategic marketing plans and programs.
Demonstrated ability in planning and managing budgets.
Excellent communications, mediation and negotiation skills.
Experience developing, directing and managing multiple projects.
Knowledge and application of current and evolving trends in relevant discipline.
Cross disciplinary knowledge to support program objectives.
Accountability for
Outcomes
Builds
Organizational
Capability
Collaboration &
Teamwork
ORGANIZATIONAL
COMPETENCIES
Communications
Courage &
Decisiveness
Flexibility &
Innovation
Influences for
Results
Open to Learning
Organizational
Awareness
Pushes for excellence. Establishes challenging goals for self and others to drive performance in support of
the Conservancy’s mission. Rewards behavior that achieves these standards and is aligned with the
organization’s mission/ values. Takes action to address performance problems in a timely and appropriate
manner.
Builds or adapts organizational structures to accomplish the mission and to improve performance. This
includes reorganizing organizational systems, structures, processes, procedures, communication channels or
reporting relationships. With the Conservancy’s strategic filter in mind, determines who can contribute,
gets the right people involved, and builds bench strength for the future.
Shows a willingness to put the needs and goals of a global organization before personal/local/departmental
needs. Works with others across organizational boundaries. Makes decisions, sets priorities, and allocates
resources to help the organization as a whole achieve results.
Effectively expresses messages verbally and in writing. Actively listens to others. Fosters open exchange
of issues. Is timely with information.
Makes decisions and stands by them. Makes timely decisions even under pressure and when lacking
complete information. Has the courage to modify decisions and admit why and how they were wrong.
Flexible to changing circumstances. Takes innovative approaches towards work. Takes calculated risks and
makes dependable decisions in the fact of uncertainty.
Achieves results by persuading, convincing, or influencing others. Adapts approach to the individual or
group and knows how and when to use complex influence strategies. Uses success stories and passion for
the mission to generate enthusiasm and support.
Versatile learner and committed to self-improvement. Employs strengths effectively. Willingly shares
knowledge with others. Seeks coaching on areas needing improvement. Adjusts behavior/performance as
needed. Views mistakes as learning opportunities.
Understands the basics of our business. Knows how local job relates to the big picture & contributes to the
overall strategy. Knows how/why things work inside TNC. Easily moves through internal networks and
channels for success.
This description is not designed to be a complete list of all duties and responsibilities required for this job.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best
advanced by the leadership and contributions of men and women of diverse backgrounds, beliefs and cultures. Recruiting and mentoring staff to create an
inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national
or regional origins, ages, disability status, sexual orientations, gender identities, military or veteran status or other status protected by law.