Asia Pacific Initiative (API)
Identity and Visual Image Design Competition
Rules and Guidelines
1. Background
The Asia Pacific Initiative (API) is a brand new cross-regional programme being
implemented by the four IMechE Asia Pacific regions to support young member
development. The API includes three main events, namely,



Speak Out for Engineering Competition
Design Competition for the Visually Impaired
Two-day Young Leadership Conference
The event flyer for the API is attached in section 7 for your reference.
Asia Pacific Initiative (API) is currently the initial name for the programme. This
competition is to find what will be an appropriate name/identity and visual image
for the event for this year, and for the years ahead.
Consent will be sought from the Trustee Board to make this programme as the
IMechE anchor event for young member development for all IMechE members.
All IMechE international regions will be encouraged to take turns to host this
programme on a regular basis and hence we need to select a proper IMechE
identity and visual image design for this programme.
This API new identity and visual image design competition is therefore launched.
We would like many IMechE members to contribute their ideas. In this
competition, members are invited to submit ideas of the new identity for the API
and also a visual image design for the new identity.
API Identity and Visual Image Design Competition
Rules and Guidelines
2. Target Group
All IMechE members are welcomed to join the competition.
API Identity and Visual Image Design Competition
Rules and Guidelines
3. Submission and Format
3.1 Formats and requirements
3.1.1 Participants are required to submit at least ONE full set of
designs, which include:
 The new name and identity for the API
 The accompanying visual image for the new identity
3.1.2 The visual image design should be in .pdf or .tiff formats,
300dpi.
3.1.3 Participants are allowed to submit more than one full set of
designs.
3.1.4 Due to the limitation of email size, please reduce the total file
size within 10MB at submission. The full size files will be
requested for the winning design.
3.1.5 Please submit the enrollment form and the visual image for
the new identity to the following email address:
[email protected]
Submission deadline is 8th MAY 2013.
3.2 Nomenclature of design files
Please name the visual image design file according to the rules and
example shown below:
Full Name of participant
FRED_BLOGGS_VISUAL_2
The second set of designs submitted
API Identity and Visual Image Design Competition
Rules and Guidelines
4. Selection and Prize
4.1 All the designs will be viewed and voted on by the API Organizing
Committee to select the top three designs.
4.2 The selected top three designs will then be judged and voted on by the
API Steering Committee to determine the winning design for API.
4.3 The winner of the competition will be awarded with the following
privileges:


Prize money of GBP200 and a certificate
Four nights hotel accommodation during the API programme in
Hong Kong in September 2013.

Free registration for the Young Leadership Conference in
September 2013.

An invitation to be our guest at both the API Reception and Gala
Dinner in September 2013.
4.4 The competition result will be announced by the end of May 2013.
4.5 The winning name, identity and visual image will be produced and used
in all the API promotions and events, and the future programme.
API Identity and Visual Image Design Competition
Rules and Guidelines
5 Design rules and guidelines
5.1 New Name/Identity for the API
The winning name and identity for the API will be used in a wide range of
API applications including the website, leaflets, banners, posters…etc. The
new name/identity should consist of the following elements:
5.1.1 The main language used should be English
5.1.2 The new name/identity should be designed with the
following ideas as the main theme:


Youth
Creativity


Leadership Development
Global
5.2 Visual Image design for the new name/identity
The winning visual image for API will be used in a wide range of API
applications including the website, leaflets, banners, posters…etc. The
visual image design should consist of the following elements:
5.2.1 The main language used should be English (if any)
5.2.2 The new visual image should be designed with the
following ideas as the main theme:

5.2.3
5.2.4
5.2.5
5.2.6
5.2.7
Youth
 Creativity
 Leadership Development
 Global
The visual image design should avoid incorporating the
year of the event (i.e.2013)
The visual image should be in reasonable size
The file should be in pdf or tiff format
The file should have a resolution of 300 dpi
The new visual image should prominently incorporate the
new name.
API Identity and Visual Image Design Competition
Rules and Guidelines
6
Enquiries
More information and updates about API and the competition can be found on the
North East Asia Region website:
http://nearyou.imeche.org/near-you/north-east-asia/near-news
For further enquiries, please feel free to email to [email protected]
API Identity and Visual Image Design Competition
Rules and Guidelines
7 Event flyer for API
Please see attachment.
API Identity and Visual Image Design Competition
Rules and Guidelines