Business Driven
Technology
Unit 1
Achieving Business Success
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Unit One
O Chapter One – Business Driven Technology
O Chapter Two – Identifying Competitive Advantages
O Chapter Three – Strategic Initiatives for
Implementing Competitive Advantages
O Chapter Four – Measuring the Success of Strategic
Initiatives
O Chapter Five – Organizational Structures that
Support Strategic Initiatives
1-2
Chapter 1
Business Driven Technology
1-3
LEARNING OUTCOMES
1.
Describe the information age and the
differences between data,
information, business intelligence,
and knowledge
2.
Identify the different departments in
a company and why they must work
together to achieve success
3.
Explain systems thinking and how
management information systems
enable business communications
1-4
COMPETING IN THE
INFORMATION AGE
Did you know . . .
O Avatar, the movie, took over 4 yrs
to make and cost $450 million
O Lady Gaga’s real name is Joanne
Angelina Germanotta
O It costs $2.6 million for a 30-
second advertising time slot
during the Super Bowl
1-5
COMPETING IN THE
INFORMATION AGE
O Fact - The confirmation or validation of an event
or object
O Information age - The present time, during
which infinite quantities of facts are widely
available to anyone who can use a computer
1-6
COMPETING IN THE
INFORMATION AGE
O Examples of the power of business and
technology
O Amazon
O Netflix
O Zappos
1-7
COMPETING IN THE
INFORMATION AGE
O The core drivers of the information age
O Data
O Information
O Business intelligence
O Knowledge
1-8
Data
O Data - Raw facts that describe the
characteristics of an event or object
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Information
O Information - Data converted into a
meaningful and useful context
1-10
Business Intelligence
O Business intelligence -
Information collected from
multiple sources such as
suppliers, customers,
competitors, partners, and
industries that analyzes
patterns, trends, and
relationships for strategic
decision making
1-11
Knowledge
O Knowledge - Skills, experience, and
expertise coupled with information and
intelligence that creates a person’s
intellectual resources
O Knowledge worker – Individual valued for
their ability to interpret and analyze
information
1-12
THE CHALLENGE:
DEPARTMENTAL COMPANIES
Common Departments Working Independently
1-13
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
Common Departments Working Interdependently
1-14
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
1-15
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
1-16
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
O Systems thinking – A way of monitoring the entire
system by viewing multiple inputs being processed or
transformed to produce outputs while continuously
gathering feedback on each part
1-17
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
O Management Information Systems (MIS) –
A business function, like accounting and
human resources, which moves information
about people, products, and processes across
the company to facilitate decision-making and
problem-solving
1-18
LEARNING OUTCOME
REVIEW
O Now that you have finished the
chapter please review the learning
outcomes in your text
1-19