Pax Fax Survey Presentation of Results - 2012 Q1 Research Framework • The goal of the survey is to examine the composition of passengers and to get detailed information about evaluations of Budapest Airport facilities Face-to-face interviews at gates - T1, T2A &T2B Departing Passengers (originating and transfer) Interviews in Hungarian, English, Russian, French and German Interviewing 0645 to 2100 hours, incl. weekends No. of interviews: – T1 - 400 interviews – T2A - 600 interviews – T2B - 400 interviews • Interview numbers had fixed quotas with reference to the number of flights associated with each destination • • • • • Citizenship of passengers 100% 13 25 0 7 3 7 7 5 80% 2 3 3 4 5 7 60% 29 33 3 3 6 1 4 3 0 7 7 1 14 40% 60 51 49 42 20% 0% Total Hungary T1 Germany Romania T2A United Kingdom T1 100% Italy United States T2A 80% Other T2B Rate of Hungarians 60% 40% France T2B 67 20% 66 60 56 60 40 42 31 41 42 35 2012 Q1 2011 Q1 34 30 35 51 0% 2011 Q1 2011 Q3 2012 Q1 2011 Q1 2011 Q3 2011 Q3 2012 Q1 Base: total sample In Q1 2012 – as well as in the previous quarters - the proportion of Hungarian passengers was still the highest at T1. Socio-economic groupings 2012 Q1 3% 5% 1% 30% 27% 32% A B C D E DK/NA Definition of categories: • A: –College/university or PhD degree, with a standard of living a little, or a lot higher than the average • B: –College/university or PhD degree, with an average standard of living; –Grammar/trade school, with a standard of living much higher than the average • C: –College/university or PhD degree, with a standard of living lower, or much lower than the average; –Technical-trade/grammar school, with an average standard of living, or one a little higher than the average • D: –Trade/grammar school, with a lower, or a much lower standard of living than the average; –Primary/technical school, with a little, or a lot higher-than-average living standard • E: —Primary/technical school; with an average or lower than average standard of living T1 100% T2A T2B A+B 80% 60% 40% 20% 60 57 56 81 60 49 71 72 75 70 76 2011 Q4 2011 Q1 65 69 68 69 0% 2011 Q1 2011 Q3 2012 Q1 2011 Q1 2011 Q3 2011 Q3 2011 Q4 Base: total sample The number of passengers with higher social status slightly decreased at T1 and T2A in this quarter. Socio-economic groupings (Hungarians/Foreigners) T1 100% 80% Hungarians 44 40 43 44 46 58 56 60 57 56 54 42 Total, 2012 Q1 Q1 Q2 Q3 Q4 60% 40% 20% T2B T2A 19 29 28 26 35 24 35 31 41 38 81 71 72 74 65 76 65 69 59 62 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 0% 2011 100% 80% Foreigners Q1 2012 29 27 35 37 33 42 71 73 65 63 67 58 Total, 2012 Q1 Q1 Q2 Q3 Q4 Q1 2011 2012 2011 2012 17 26 27 25 25 23 33 27 27 25 83 74 73 75 75 77 67 73 73 76 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 2012 2011 60% 40% 20% 0% 2011 2012 2011 A+B 2012 C+D+E Base: total sample In Q1 2012 the share of foreign passengers with a higher social status decreased at T1 terminal. Reason for one’s trip today 100% 80% Q1 70 60% 61 68 39 32 T2A T2B 86 40% 20% 30 14 0% Total T1 Business trip T1 Non-business trip T2A T2B 100% 80% 58 60% 88 92 94 87 65 68 35 32 59 61 86 71 72 76 70 68 30 28 24 30 32 40% 42 20% 0% 12 9 13 42 39 14 6 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 Business trip 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 Non-business trip Base: 2011 Q1 total sample; 2011 Q4: N=1135 who answered this question; 2011 Q3 total sample Compared with the same quarter of the previous year fewer passengers travelled on business at T2A, but the number of business trips increased at T1 and T2B. Reason for one’s trip today 100% Q1 80% 4 8 4 12 60% 31 3 14 4 9 4 5 3 12 5 6 4 16 28 28 37 40% 20% 0% 26 12 34 27 12 4 Total 20 2 T1 8 6 10 5 T2B Conference/exhibition/seminar Visiting friends & relatives City break I work abroad Holiday/backpacking Any other non-business 8 12 3 12 5 11 3 29 39 36 39 8 16 4 7 15 2 3 10 3 15 3 14 4 9 43 37 32 5 17 1 Any other business Education/study T2A T1 2 14 5 T2A 10 14 3 3 9 3 3 8 2 15 35 24 20 20 23 12 33 25 20 2 5 9 11 10 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 2 7 3 32 11 9 T2B 2 5 1 13 4 5 3 12 29 28 35 34 9 7 8 6 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 2 9 6 3 7 4 17 28 33 31 26 21 8 4 10 8 5 8 3 1 5 3 16 5 6 4 16 35 28 20 26 27 8 5 10 4 10 5 31 31 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 Conference/exhibition/seminar I work abroad Any other business Visiting friends & relatives Holiday/backpacking Education/study City break Any other non-business Base: 2012 Q1 total sample; 2011 Q4: N=1135 who answered this question; 2011 Q3, Q2, Q1 total sample As one year before, in 2012 Q1 the most important reason of the trip was also visiting friends and relatives. How did you purchase your ticket? Total, 2012 Q1 T1 T2A T2B 51 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 6 10 2 19 93 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 41 40 41 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 38 38 38 41 36 5 23 17 17 10 6 47 48 0% 20% 8 2 11 4 10 2 8 2 12 2 20 3 16 17 13 10 3 9 7 3 11 4 40% 60% 12 21 3 3 5 1 3 13 4 10 6 0 4 5 31 8 04 5 1 7 0 12 85 85 81 71 0 21 1 20 19 1 21 1 19 01 29 11 1 7 10 11 13 1 3 20 27 31 31 10 1 6 1 8 0 9 01 10 80% 100% Online – on Airlines' website Online – on website of Travel Agency Online – on other website Personally / via phone - in Airlines' Ticket Office Personally / via phone - at a Travel Agency Online via bud.hu Other DK/NA Base: total sample In the last year ticket purchasing at Airlines’ websites got relevance at T2A. At the terminal of discount airlines also other options turned up. Number of flights in the last 12 months from BUD 100% Q1 10 9 12 8 80% 15 21 12 14 60% 36 32 36 39 39 39 40 39 Total T1 T2A T2B 40% 20% 0% 1 2-3 4-6 T1 5.00 4.00 3.00 2.00 1.00 0.00 3.44 2.63 T2B T2A 4.30 3.34 7+ 3.28 3.36 11 Q1 11 Q2 11 Q3 11 Q4 12 Q1 3.58 3.35 3.37 3.48 11 Q1 11 Q2 11 Q3 11 Q4 12 Q1 3.45 3.37 2.53 2.88 3.00 11 Q1 11 Q2 11 Q3 11 Q4 12 Q1 Base: total sample Passengers at all terminals flew slightly more in 2012 Q1 from BUD.
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