1. dia - bud.hu

Pax Fax Survey
Presentation of Results - 2012 Q1
Research Framework
• The goal of the survey is to examine the composition of passengers and to get detailed
information about evaluations of Budapest Airport facilities
Face-to-face interviews at gates - T1, T2A &T2B
Departing Passengers (originating and transfer)
Interviews in Hungarian, English, Russian, French and German
Interviewing 0645 to 2100 hours, incl. weekends
No. of interviews:
– T1 - 400 interviews
– T2A - 600 interviews
– T2B - 400 interviews
• Interview numbers had fixed quotas with reference to the number of flights associated with
each destination
•
•
•
•
•
Citizenship of passengers
100%
13
25
0
7
3
7
7
5
80%
2
3
3
4
5
7
60%
29
33
3
3
6
1
4
3
0
7
7
1
14
40%
60
51
49
42
20%
0%
Total
Hungary
T1
Germany
Romania
T2A
United Kingdom
T1
100%
Italy
United States
T2A
80%
Other
T2B
Rate of Hungarians
60%
40%
France
T2B
67
20%
66
60
56
60
40
42
31
41
42
35
2012 Q1
2011 Q1
34
30
35
51
0%
2011 Q1
2011 Q3
2012 Q1
2011 Q1
2011 Q3
2011 Q3
2012 Q1
Base: total sample
In Q1 2012 – as well as in the previous quarters - the proportion of Hungarian passengers
was still the highest at T1.
Socio-economic groupings
2012 Q1
3%
5% 1%
30%
27%
32%
A
B
C
D
E
DK/NA
Definition of categories:
• A:
–College/university or PhD degree, with a standard of living a little, or a lot higher
than the average
• B:
–College/university or PhD degree, with an average standard of living;
–Grammar/trade school, with a standard of living much higher than the average
• C:
–College/university or PhD degree, with a standard of living lower, or much lower
than the average;
–Technical-trade/grammar school, with an average standard of living, or one a
little higher than the average
• D:
–Trade/grammar school, with a lower, or a much lower standard of living than the
average;
–Primary/technical school, with a little, or a lot higher-than-average living
standard
• E:
—Primary/technical school; with an average or lower than average standard of
living
T1
100%
T2A
T2B
A+B
80%
60%
40%
20%
60
57
56
81
60
49
71
72
75
70
76
2011 Q4
2011 Q1
65
69
68
69
0%
2011 Q1
2011 Q3
2012 Q1
2011 Q1
2011 Q3
2011 Q3
2011 Q4
Base: total sample
The number of passengers with higher social status slightly decreased at T1 and T2A
in this quarter.
Socio-economic groupings (Hungarians/Foreigners)
T1
100%
80%
Hungarians
44
40
43
44
46
58
56
60
57
56
54
42
Total, 2012 Q1
Q1
Q2
Q3
Q4
60%
40%
20%
T2B
T2A
19
29
28
26
35
24
35
31
41
38
81
71
72
74
65
76
65
69
59
62
Q1
Q2
Q3
Q4
Q1
Q1
Q2
Q3
Q4
Q1
0%
2011
100%
80%
Foreigners
Q1
2012
29
27
35
37
33
42
71
73
65
63
67
58
Total,
2012
Q1
Q1
Q2
Q3
Q4
Q1
2011
2012
2011
2012
17
26
27
25
25
23
33
27
27
25
83
74
73
75
75
77
67
73
73
76
Q1
Q2
Q3
Q4
Q1
Q1
Q2
Q3
Q4
Q1
2012
2011
60%
40%
20%
0%
2011
2012
2011
A+B
2012
C+D+E
Base: total sample
In Q1 2012 the share of foreign passengers with a higher social status decreased at
T1 terminal.
Reason for one’s trip today
100%
80%
Q1
70
60%
61
68
39
32
T2A
T2B
86
40%
20%
30
14
0%
Total
T1
Business trip
T1
Non-business trip
T2A
T2B
100%
80%
58
60%
88
92
94
87
65
68
35
32
59
61
86
71
72
76
70
68
30
28
24
30
32
40%
42
20%
0%
12
9
13
42
39
14
6
2011 2011 2011 2011 2012
Q1 Q2 Q3 Q4 Q1
2011 2011 2011 2011 2012
Q1 Q2 Q3 Q4 Q1
Business trip
2011 2011 2011 2011 2012
Q1 Q2 Q3 Q4 Q1
Non-business trip
Base: 2011 Q1 total sample; 2011 Q4: N=1135 who answered this question; 2011 Q3 total sample
Compared with the same quarter of the previous year fewer passengers travelled on business
at T2A, but the number of business trips increased at T1 and T2B.
Reason for one’s trip today
100%
Q1
80%
4
8
4
12
60%
31
3
14
4
9
4
5
3
12
5
6
4
16
28
28
37
40%
20%
0%
26
12
34
27
12
4
Total
20
2
T1
8
6
10
5
T2B
Conference/exhibition/seminar
Visiting friends & relatives
City break
I work abroad
Holiday/backpacking
Any other non-business
8
12
3
12
5
11
3
29
39
36
39
8
16
4
7
15
2
3
10
3
15
3
14
4
9
43
37
32
5
17
1
Any other business
Education/study
T2A
T1
2
14
5
T2A
10
14
3
3
9
3
3
8
2
15
35
24
20
20
23
12
33
25
20
2
5
9
11
10
2011 2011 2011 2011 2012
Q1 Q2 Q3 Q4 Q1
2
7
3
32
11
9
T2B
2
5
1
13
4
5
3
12
29
28
35
34
9
7
8
6
2011 2011 2011 2011 2012
Q1 Q2 Q3 Q4 Q1
2
9
6
3
7
4
17
28
33
31
26
21
8
4
10
8
5
8
3
1
5
3
16
5
6
4
16
35
28
20
26
27
8
5
10
4
10
5
31
31
2011 2011 2011 2011 2012
Q1 Q2 Q3 Q4 Q1
Conference/exhibition/seminar
I work abroad
Any other business
Visiting friends & relatives
Holiday/backpacking
Education/study
City break
Any other non-business
Base: 2012 Q1 total sample; 2011 Q4: N=1135 who answered this question; 2011 Q3, Q2, Q1 total sample
As one year before, in 2012 Q1 the most important reason of the trip was also visiting
friends and relatives.
How did you purchase your ticket?
Total, 2012 Q1
T1
T2A
T2B
51
2011 Q1
2011 Q2
2011 Q3
2011 Q4
2012 Q1
6
10
2
19
93
2011 Q1
2011 Q2
2011 Q3
2011 Q4
2012 Q1
41
40
41
2011 Q1
2011 Q2
2011 Q3
2011 Q4
2012 Q1
38
38
38
41
36
5
23
17
17
10
6
47
48
0%
20%
8
2
11
4
10
2
8 2
12
2
20
3
16
17
13
10
3
9
7 3
11
4
40%
60%
12
21 3
3 5 1 3 13
4 10 6 0 4
5 31 8 04
5 1 7 0 12
85
85
81
71
0
21
1
20
19
1
21
1
19
01
29
11
1 7
10
11
13
1
3
20
27
31
31
10
1 6
1 8
0 9
01 10
80%
100%
Online – on Airlines' website
Online – on website of Travel Agency
Online – on other website
Personally / via phone - in Airlines' Ticket Office
Personally / via phone - at a Travel Agency
Online via bud.hu
Other
DK/NA
Base: total sample
In the last year ticket purchasing at Airlines’ websites got relevance at T2A. At the
terminal of discount airlines also other options turned up.
Number of flights in the last 12 months from BUD
100%
Q1
10
9
12
8
80%
15
21
12
14
60%
36
32
36
39
39
39
40
39
Total
T1
T2A
T2B
40%
20%
0%
1
2-3
4-6
T1
5.00
4.00
3.00
2.00
1.00
0.00
3.44
2.63
T2B
T2A
4.30
3.34
7+
3.28
3.36
11 Q1 11 Q2 11 Q3 11 Q4 12 Q1
3.58
3.35
3.37
3.48
11 Q1 11 Q2 11 Q3 11 Q4 12 Q1
3.45
3.37
2.53
2.88
3.00
11 Q1 11 Q2 11 Q3 11 Q4 12 Q1
Base: total sample
Passengers at all terminals flew slightly more in 2012 Q1 from BUD.