Be a “Roll” Model - Social Media Messages
Please refer to messages below for your social media posts. Do not use the photos in this document.
Please email [email protected] to request for post-ready JPEG infographics.
Instructions and descriptions are in red and should not be posted.
Week 1 – August 1 to 7, 2016
FACEBOOK
Louisiana #DZD Team launches Be a #RollModel PSA campaign this week to promote #BikeSafetyLA and health
benefits of bicycling. Take this chance of being a “roll” model to decrease the risks of preventable traffic injuries
and deaths.
(Embed PSA Video on your FB wall) - https://www.youtube.com/watch?v=PgLjhLL_6QE
TWITTER
Louisiana #DZD Team rolls out Be A #RollModel #BikeSafetyLA PSA campaign starting this week. Bike safely and
enjoy a healthy way of getting around. https://www.youtube.com/watch?v=PgLjhLL_6QE
(Include link to the PSA video)
Week 2 – August 8 to 14, 2016
FACEBOOK
#BikeSafetyLA #RollModel campaign
continues as part of the #DZD initiative.
In riding a bike, you can be a “roll model”
by wearing a helmet, using hand signals,
riding with the traffic flow, being alert
and watching out for road hazards.
(Insert DOTD’s Be A Roll Model
infographics)
TWITTER
Be a “Roll” Model and follow the 16-step
strategy to a safer and healthier way of
bicycling. #BikeSafetyLA #RollModel #DZD https://www.youtube.com/watch?v=PgLjhLL_6QE
Or
How do you become a #RollModel? It’s simple. Wear a helmet and more. Check out the 16-step strategy from
#BikeSafetyLA #DZD (Insert DOTD’s Be A Roll Model infographics)
2016 BE A ROLL MODEL –BIKE SAFETY CAMPAIGN IN LOUISIANA | Social Media Messages
Week 3 – August 15 to 19, 2016
FACEBOOK
Did you know that wearing a helmet when bicycling
can avoid brain injury and keep you healthy other
than keeping you safe? Be a #RollModel and help us
promote #BikeSafetyLA to reach #DZD zero deaths.
TWITTER
Be a “Roll” Model, wear a helmet. Spread the word
about #BikeSafetyLA #RollModel #DZD
https://www.youtube.com/watch?v=PgLjhLL_6QE
2016 BE A ROLL MODEL –BIKE SAFETY CAMPAIGN IN LOUISIANA | Social Media Messages