UK Out of Home Revenue
UK Out of Home Advertising Revenue
£m
1200
970
1000
881
990
1,019
1,058
886
791
800
600
400
200
0
2010
Source: Outsmart
2011
2012
2013
2014
2015
2016
UK Out of Home Revenue by Quarter
£m
350
310
294
300
269
256
252
277
259
259 258
256
229
204
211 212
249
243
250
214
207 209
213
228
213
273
271
280
238
209
200
150
100
50
0
2010
2011
2012
2013
Q1
Source: Outsmart
Q2
Q3
2014
Q4
2015
2016
UK Out of Home Advertising Revenue Split by Environment
£m
600
500
450
450
389
400
496
488
484
465
429
409
380
360
347
329
319
300
200
100
126
117
110
100
133
122
111
0
2010
2011
2012
Transport
Source: Outsmart
2013
Roadside
2014
Pos/Retail/Leisure
2015
2016
UK Digital Out of Home Revenue
UK Digital Out of Home Revenue
£m
400
337
350
300
280
272
250
214
200
150
182
128
100
50
0
2011
Source: Outsmart
2012
2013
2014
2015
2016
UK Digital Out of Home Revenue as a % Share of Total Out of Home Revenue
%
40
35
35
32
29
30
25
23
19
20
15
14
10
5
0
2011
Source: Outsmart
2012
2013
2014
2015
2016
UK Digital Out of Home Revenue by Quarter
£m
120
112
104
97
100
83
80
83
75
73
68
65
60
52
36
30
52
67
54
47
43
42
40
56
78
38
31
25
20
0
2011
2012
2013
2014
Q1
Source: Outsmart
Q2
Q3
Q4
2015
2016
UK Digital Out of Home Revenue by Quarter and Environment
£m
60
50
40
30
20
10
0
Q1
Q2
Q3
2011
Q4
Q1
Q2
Q3
2012
Q4
Q1
Q2
Q3
Q1
Q2
2013
Transport
Source: Outsmart
Q4
Q3
2014
Roadside
Retail/Leisure
Q4
Q1
Q2
Q3
2015
Q4
Q1
Q2
2016
Q3