DOJ OMOJ O’ S W HI T E PA PE R S
Better Than Ever ROI
How Hosting Sweepstakes Provides the Highest Return on Marketing Efforts
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In a crowded digital landscape, smaller brands face unique and numerous challenges when acquiring users.
With advertising on Facebook and Google costing anywhere from $1-$5 per click, brands without big
marketing budgets can struggle to grab eyeballs and raise awareness. Utilizing email to market directly to
consumers has proven to be an extremely powerful way for marketers to promote to and communicate
directly with potential users. By helping brands acquire email leads at extremely low costs, sweepstakes
marketing can level the playing field and provide clear avenues to drive traffic and conversions. Smart
marketers are integrating sweepstakes into their broader strategy and by doing so, supporting social media
advertising and digital engagement efforts.
Why has sweepstakes marketing traditionally been difficult for smaller brands?
The main challenge is bandwidth. Sweepstakes have traditionally had to be built by engineers and designers
whose time for non-core efforts is often limited or non-existent. More recently, new software platforms have
solved many of these issues by automating technical processes. What used to be an incredibly involved
process that sucked up hours of developer time can now be easily completed by any member of any business
team. Hosting a sweepstakes on these platforms takes this effective strategy to the next level by allowing
these companies to take advantage of powerful technical features (more detail on these below).
Another pain point has been the difficulty in finding brand partners. Without existing relationships with
decision-makers at other companies, marketers are forced to spend hours digging through LinkedIn to figure
out who to contact and how to reach them. With a sweepstakes partner network, hundreds of decisionmakers already interested in sweepstakes marketing – and their large email lists – are only an email away.
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Take the Pain out of Growing a Social Audience
Youtube Subscriber Growth
Without big name brand recognition, building a social following is another
challenging exercise. Getting content in front of the right demographic can
be extremely expensive and achieving organic growth can take a very long
time. Sweepstakes can add tremendous value here. Leveraging a software
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solution with a Bonus Entry feature offers additional sweepstakes entries in
40 00
exchange for completing actions on Facebook, Twitter, YouTube, Pinterest
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and Snapchat, or even downloading an app.
Hosts can also use this feature to target specific social media channels that
align with their general marketing strategies. Wine Awesomeness, a wine
subscription company, used Bonus Entry on DojoMojo to drive sweepstakes
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entrants to their YouTube Channel, raising their subscriber base from 82 to
over 5,000 subscribers. This 6,000% growth in just two month’s time created
YOU TU BE SU B S C R I B ER G R OW T H
an opportunity for Wine Awesomeness to increase engagement via video and
use YouTube as a marketing platform.
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Serving CTAs, Banners, or even Full Page Ads to Entrants
Comparing the Cost of Clicks on
Facebook Vs DojoMojo
Imagine displaying a desktop or mobile ad to tens of thousands of captive
viewers. This is the power of Post Entry, another host-specific feature. The
ultimate tool in sweepstakes marketing, the Post Entry displays a clickable
image or advertisement to every person that enters the sweepstakes.
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Whereas the cost-per-click on sites like Facebook, Twitter, and Google can
cost anywhere from $1 to over $5, Post Entry on a platform like DojoMojo is
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included in a premium plan that costs $499 a month, with no limit to the
amount of clicks you can receive. Hosts also have the option to automatically
redirect entrants to their brand’s site or a separate landing page after entry.
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Internal data provided by DojoMojo shows that just over 5% of sweepstakes
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entrants will click on the Post Entry banner ad
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The Post Entry has the potential to solve issues faced by product-focused
and media companies alike. By presenting viewers with an easy route to buy
products, host brands can sell directly to the consumer. Media companies can
capitalize on the additional traffic to increase their revenue from advertising.
Besides driving traffic and conversions, thousands of sweepstakes entrants
are shown the Post Entry Banner ad, promoting a brand’s message and
amplifying marketing efforts.
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Attracting Big Name Partners
In order to accelerate growth, brands often look to work with partners that have list sizes significantly larger than their
own – a challenge when smaller companies can’t offer the same in return. Advanced features like the Bonus Entry and
Post Entry mentioned above can be powerful negotiating tools to enable these high-growth partnerships. Hosts are
able to distribute access to advanced features between partner brands on the campaign. This control gives brands with
smaller list sizes leverage to offer larger brands to entice them to join their sweepstakes campaigns. Offering prizing can
also be a way to attract larger partners. Keep in mind that a larger list size doesn’t always correlate directly with
sweepstakes performance. At DojoMojo, we’ve found that less recognizable brands often have the equally strong, if not
better, new email and promotion send performance.
Full Branding Control
Hosts have the ability to totally personalize every aspect of their sweepstakes campaign, from which partners you work
with to the creative design of the landing page. With easy-to-use tools in the landing page editor, hosts can design
landing page creative that fits their unique image and identity.
Using the power of partner networks, hosts can select the brands they want to appear next to while creating more
expansive or targeted campaigns. Hosts also receive top billing on the landing page, as their logo is prominently
featured where a logo is typically placed on a brand’s home page. Modern sweepstakes technology has made the
strategy easier to execute and increased the accessibility of the strategy to smaller teams that wouldn’t otherwise have
the development resources to design and build their own landing pages.
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Priority Access to New Emails
Wrapping It Up
Research conducted by Unbounce has shown that automatically triggered
DojoMojo gives hosts an unprecedented amount of control and access to
emails, like the ones sweepstake entrants receive, have a 71% higher open rate
advanced features that maximize the return on investment for their
than other messages. Emails that reach them first have a higher likelihood of
sweepstakes campaigns. Any brand that regularly participates, whether they
piquing their interest and converting them into loyal, high value readers, as
are e-commerce, media, app or B2B, hosting sweepstakes campaigns
they are unlikely to react to 3-4 marketing emails in a row. On DojoMojo,
supercharge email acquisition and marketing strategies through powerful
hosts enjoy this built-in advantage to help them get more out of each email
features like Bonus Entry and Post Entry. By providing brands with direct-to-
they acquire. Hosts receive priority access to newly acquired emails, giving
consumer marketing options, sweepstakes’ hosts get significantly more bang
them the privilege of engaging with potential customers or users before their
for their buck than through other advertising channels. This makes hosting a
partner brands. With an Email Service Provider integration or an automatic
sweepstakes such an attractive strategic option for scrappy brands with
entry call-back, brands are automatically sent newly acquired email leads
smaller marketing budgets to battle against larger competitors. These
before their partner brands. This feature gives host brands the ability to
features go beyond email acquisition and empower hosts to run sophisticated
immediately start marketing to potential customers, resulting in higher open,
digital marketing campaigns and social media growth.
click-through and conversion rates.
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