When Angela checked out of the Hyatt
hotel, she completed a questionnaire
rating the hotel's service, food, and
accommodations. This is an example of
what marketing core function?
-Back$100
1
The Cracked Pottery Company decided
to sell its coffee mugs in the local
coffee houses. What marketing mix
decision was this?
-Back$200
2
Sales people can get these from
previous customers which
would be useful in selling
-Back-
$300
3
A salesperson said, “this
television mount has a 270
swivel adjustment” The sales
person has identified a product
-Back$400
4
This marketing function involves
obtaining, developing,
maintaining, and improving a
product or service mix in
response to market
opportunities
-Back$500
5
Reese’s Candy offering Ice
Cream is an example of a
brand__________
-Back$100
6
This government agency was
established to protect consumers
from unfair or deceptive business
practices
-Back$200
7
Opportunities businesses and
products have to interact with
customers are considered these
-Back$300
8
An international consideration to
take into account in brand
development includes
-Back-
$400
9
Nike is the only company who has
written permission to use a National
Football League logo on its
sportswear. This agreement is an
example of a(n)
-Back$500
10
A _________ occurs when a trend
starts that causes investors to be
pessimistic about the status of the
economy and sell stocks
-Back-
$100
11
Illegally run organizations that
emphasize the collection of high
fees from potential product
distributors are often referred to
as
-Back$200
12
__________authority results
from a leader’s position on an
organizational chart
-Back$300
13
During the growth stage, costs
to produce a product are
decreasing due to _______.
-Back$400
14
Wendy’s sells the right to operate
its restaurants to individuals who
meet the company’s criteria. The
arrangement between Wendy’s and
these individuals is an example of
-Back$500
15
The Green Place is a gift store which
sells items that are compatible with
ecological issues. Chris coordinates all
of the discounts and free giveaways so
that the store projects the right image
to its customers. What element of the
promotional mix is he using?
-Back$100
16
Businesses often have the
least amount of control over
which promotional mix element
-Back$200
17
When the Mini-Cooper car is
used in the movie “The Italian
Job”, this is an example of
-Back$300
18
This U.S. government agency
provides information about how
to obtain legal protection for the
exclusive use of a brand name
-Back$400
19
Immediate _________ is a
major advantage of personal
selling over advertising in the
promotional mix
-Back-
$500
20
The community college has
decided to market its evening
classes to women between the
ages of 18-30 who are high school
graduates. What type of
segmentation is the college using?
-Back$200
21
Rolling Stone Magazine wants
to send special catalogs to
concert goers and music
enthusiasts. What type of
market segmentation are they
using in this endeavor?
-Back$400
22
When you aim your product to a
certain group of people, this is a
company’s________.
-Back$600
23
REI decided they would be more
successful if they aimed their
products features towards
satisfying a specific market need.
This is referred to as a:
-Back$800
24
This is the duty of a business
to contribute to the well-being
of society and maximize
profits
-Back$1000
25
Which managements function is
described in the following situation: Joe
determines the type of workers he
needs, locates qualified applicants, and
selects those to be hired?
-Back$200
26
This type of business takes products in
their natural state and turns them into
useful products
-Back-
$400
27
This government agency’s
purpose is to regulate the sale
of stocks and bonds
-Back$600
28
A marketing manager evaluates the
sales of a department by checking it
against the sales goals for that quarter.
This is an example of the _________
function of management
-Back$800
29
Which economic utility is
increased when Five Guy’s
management decided to start
accepting credit cards allowing
consumers to purchase more?
-Back$1000
30
“In order to form my business, I
used all of my savings, borrowed
from the bank, and I’m personally
liable for all of the debts.” This is an
example of which form of business
ownership
-Back$200
31
These are considered to be the
biggest disadvantage of operating
as a corporation in the United
States
-Back-
$400
32
__________authority often
results from a leader’s personal
characteristics
-Back$600
33
Amazon submits a press
release about their donation of
blankets to the local pet shelter
is an example of what type of
promotion?
-Back$800
34
When marketers are trying to reach
the greatest number of consumers
possible, they use a(n) __________
distribution pattern?
-Back$1000
35
Safeway or QFC would be an
example of a business with a
___________ product mix
Broad / Narrow
-Back$200
36
The number of products and the
assortment of sizes, colors, and
models offered in product lines
is referred to as
-Back$400
37
The sales of a product will level
off when a product reaches this
stage of its life cycle
-Back$600
38
Which step in the new-product
development process involves
seeking feedback from customers
to know what response they would
give to a proposed prototype of a
product?
-Back$800
39
A product mix strategy in which
a business attempts to create a
certain image or impression of a
product in the minds of
consumers is called_______.
-Back$1000
40
Back
Marketing
Functions
Marketing
all
Go
to 2nd RD
What’s
Channels
1st RD of
Distribution
Selling the
Functions
100
100
Marketing
Strategies
It’s a Brand
World
Over
100
100
Marketing
Promotion
is key
100
100
200
200
200
200
200
200
200
200
300
300
300
300
300
300
300
300
400
400
400
400
400
400
400
400
500
½G
500
½G
500
½G
500
½ G 41
100
100
GO to Final Jeopardy
back rd 1
Channels
2nd RD of Marketing
Marketing
What’s
Distribution
Functions
Management Marketing
all Products
that
Marketing
Identify your Strategies
& Our
Over… Again
mix It up
Market
100
100
100
100
Society
200
200
400
300
600
400
800
500
1G
200
200
400
300
600
400
800
500
1G
200
200
200
200
400
400
300
300
600
600
400
400
800
800
500
500
1G
1G
42
Start
43
Final Jeopardy
Wager
Final Jeopardy
44
Part A:
I was a former top 10 American company
who lied about my financial well being to
our shareholders and was forced to file
bankruptcy. I even had a baseball field
named after me. Who am I?
Part B:
Nike’s brand name is derived from the
Greek Goddess of ________
Speed
Victory
Champions
Beauty
Wisdom
Health
45