THE ORIGINAL GAME SHOW
INSPIRED OBSTACLE RACE SERIES!
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ROC RACE BEGAN WITH
A VISION in 2011
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ROC Race or Ridiculous Obstacle
Challenge was created by VAVi
in 2011 and grew into a national
tour series as the first 5K
Obstacle Course with
GAME SHOW INSPIRED OBSTACLES...
GET DIRTY!
GET WET!
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ROC Race
does a 1 year
partnership
with the TV
show Wipeout
to rebrand as
WIPEOUTRUN
2016 ROC RACE RETURNS!
2015
- 5 Mega markets
ROC Race
hosts 15
events
nationally
- National Audience Marketing
2014
- SAME AMAZING EXPERIENCE
ROC Race
expands
nationally
with 8 events
2013
- UPGRADED OBSTACLES
FOUNDED 2002
ROC Race
returns to San
Diego
VAVi launches
inaugural ROC
Race in San
Diego
2012
2011
- 12.5k+ Participants/market
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National
Audience
Marketing
for regional
MEGA MARKETS:
Los Angeles, CA – june. 25
Bay Area, CA – July. 16
Boston, ma – Aug. 6
Washington , dc – Aug. 20
New york city, ny – Sept. 10
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THIS IS ROC RACE!
Average Age (31)
% of Race Participants
% Married
% w/HHD Income > $75,000
% w/College Degrees
% w/Graduate Degrees
FUN + FIT
DEMOGRAPHIC
MALE
FEMALE
29 - 35
45%
54%
76%
80%
37%
29 - 35
55%
62%
64%
79%
42%
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DIGITAL REACH
650K+
613K+
25K+
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COME ROC WITH US!
THANK YOU!
FOR MORE INFORMATION CONTACT:
KEITH CUNNINGHAM
[email protected]
CHECK OUT OUR INTERNATIONAL TOUR!