Creative
MediaMind
Presented by: Rinat Sherzer ● solution specialist ● 21st June 2009
© 2008 Eyeblaster. All rights reserved
Agenda
• Creative:
•
•
•
•
•
Ads list
Attach Ads to Placements
Preview
Creative Assets
Mass Creation of Standard Banners
• Old Vs. New
• Q&A
• Hands on session
© 2008 Eyeblaster. All rights reserved
Creative
© 2008 Eyeblaster. All rights reserved
Where are we in the process?
© 2008 Eyeblaster. All rights reserved
Before we begin
Creative shops can attach an ad to an agency, campaign or
placement!
Meaning: There’s no need for a placement to be created or even a
campaign so that the media agency can see the ad.
This dismisses the dependency between the media and the creative
work.
© 2008 Eyeblaster. All rights reserved
Ads List
• Access – 2 different views:
Campaigns → Creative tab
Left Menu → Quick Access → Ads
• The difference between 2 views:
•
Creative tab: The ads that belong to this campaign
•
General ad’s list: All the ads that belong to this account
© 2008 Eyeblaster. All rights reserved
Ads List
Available actions on the list:
• Create Ads –
•
•
•
•
•
New Ad
•
From bundle
•
Mass creation of Standard Banners
Edit
Delete
Attach ads to placements
Copy
•
Copy ads
•
Copy to other accounts
© 2008 Eyeblaster. All rights reserved
Ads List
Available actions on the list:
• Preview ads
• Archive ads
• Enable/ Disable ads – This replaces the option in Quick Trafficking, can be
done for multiple ads at once
• Categorize
• More:
•
Library Ad – To create an un-touched ad for future use
•
Synchronized Ads
• Review Process
Now let’s take a look!
© 2008 Eyeblaster. All rights reserved
Ads List
© 2008 Eyeblaster. All rights reserved
Now let’s take a look!
The New Statuses
Icon
Status
Meaning
Library
Created using the “Create Library Ad” action.
Not attached to campaign, placement nor media account
(if created by a creative agency)
Not Attached
Not attached to a placement
An ad which was just attached to a media account or to a
campaign will still remain in the ‘Not Attached’ status.
Attached
An ad that was attached to a placement.
Rejected
Be either site or agency
Published
By agency
Pending for
site approval
Specific accounts that will use the old publisher process
in the new system until October 4th
Live
An enabled ad which is attached to a live placement.
This means the ad might be served according to the
placement’s rotation settings.
© 2008 Eyeblaster. All rights reserved
Creative
The Creative tab has loads of options, but let’s focus on Mediarelated tasks:
•
•
•
•
Attach ads to placements
Preview
Creative Assets
Mass creation of Std. Banners
© 2008 Eyeblaster. All rights reserved
Attach Creative to placements
© 2008 Eyeblaster. All rights reserved
Attach Creative to Placements
• What is it?
The process of attaching ads to all the placements in the campaign
• What’s new?
•
Creative shops can now attach ads to agency/ campaign/ placement.
There’s no need to create a placement or even a campaign for the ad to
be available to the agency!!
•
This applies only in cases where both Creative and Media work on
MediaMind
•
You can set the optimization when attaching the ads – huge time saver!!
Now let’s take a look!
© 2008 Eyeblaster. All rights reserved
Attach Creative to Placements
• What has changed?
•
In the attachment process, you will only see placement types that support
the selected ad(s) (meaning that the ad format matches the placement
type) and has the same ad dimensions (filters can be changed
manually).
•
Attaching: All ads will be attached at the end of the process
Placement
1
• Contains
original ad
Placement
2
Placement
3
•
• Contains
copy of
the ad
• Contains
copy of
the ad
Copying: Will create an unattached copy of the ad.
© 2008 Eyeblaster. All rights reserved
How and when to access this feature?
• Where: Ad’s list > Attach
When: When a creative shop has not attached the ads to a campaign
(before the campaign was created)
• Where: Campaigns list > Creative tab > Attach
When: Ads are attached to a campaign – recommended use for mass
attachment
• Where: Edit Palcement > Creative tab > Attach
When: Small tweaking when additional placements/ ads have been
created later on in the process
How do I know if an ad needs to be attached?
Ad Status – Unattached
© 2008 Eyeblaster. All rights reserved
Attach Creative to Placements
Choose ad/s and attach > 2 ways of attaching:
Longer but time saving in the long run
3 Step Process: Choose placements >
Optimize > Finish
Short – One click process
Choose ads > attach
Now let’s see how it works!!!
© 2008 Eyeblaster. All rights reserved
Attach Creative to Placements
• Optimizing ads during the attachment allows the same rotation to be
•
applied to all in one go!
This is a huge change from the old system where copying ads to
placements did not copy the ads’ rotation settings
© 2008 Eyeblaster. All rights reserved
Preview
© 2008 Eyeblaster. All rights reserved
Preview
Preview was rebuilt to consolidate scattered features from all
over the system
Allowing the user to:
Preview
Detect
problems
Fix
Preview
next
All in one place!
Access: From placement/ ad/ creative asset views
© 2008 Eyeblaster. All rights reserved
Preview
•
What’s new?
Binding between all the entities in the system
Placements
Ads
Assets
(including
panels)
•
Navigation – User can easily move between entities back and
forth
•
Multiple selection – placements/ ads/ assets
•
Edit placement/ ad/ panel/ asset directly from preview
•
Preview behaviour of Sync Ads
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Navigation Controls
Information
pane
Preview Area
Actions
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Possibility to Collapse and
expand all the panels
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Preview Navigation – Top (Ad view)
The placement the
ad is attached to.
If it’s not attached –
it will say “ad”
Bread crumbs
for easier
navigation
The name of the ad,
and the campaign it
belongs to.
If it’s not attached –
only the ad name
Either thumbnails view or list. The default
is thumbnails, except for placement.
In thumbnails – displays the default
image, or second frame of the asset (in
case there is no default image)
© 2008 Eyeblaster. All rights reserved
Preview Navigation – Actions (Ad view)
Background options:
1. URL
2. Image (can be downloaded from
the user’s file system and saved
for future use)
3. None
Positioning
banner: for
preview use
Ad Positioning:
affects the
serving.
Only applies to
panels and OOB
elements
© 2008 Eyeblaster. All rights reserved
Share
preview
options
Creates an
offline demo
Save: saves
the current
preview
settings
Enables
reviewing the
ad – publish
or reject, and
add a note
Close: closes
the preview
window
Centered
page: used to
center the ad
according the
screen’s
active content
Preview
Available actions – Bottom Pane:
•
Set background
•
Position ad & banner
•
Save preview view
•
Review process
•
Create offline demo
•
Share:
•
Ads: Current ad/ all chosen ads, all ads in the placement, share a
detailed preview (with asset level)
•
Placements: Current placement/ all chosen placements, all
placements in the campaign, enable drilling down to each attached
ad
© 2008 Eyeblaster. All rights reserved
Preview – Ad View
• Choosing ads from ads list:
•
Select multiple – preview will show chosen ads
•
Select one – preview will show all ads in the placements (if it’s attached)
to allow easy navigation between all placements in the placement
• Available actions – Right Pane:
•
View ad’s properties & filters
•
Edit ad
•
Test Clickthrough URL
•
Test interactions using the Interaction Monitor – Can be taken out of the
pane and floats in the ad area
•
View Assets/ Panels - drill down to these
•
Test Data Capture
© 2008 Eyeblaster. All rights reserved
Preview – Asset View
• Choosing assets from creative asset module:
•
Select multiple – preview will show chosen assets
•
Select one – preview will show all assets in the folder in
the navigation between all assets in the folder
• Available actions – Right Pane:
•
View asset’s properties
•
Edit assets
•
See to which ads these assets are associated with
Changing assets will influence all of these ads
•
Test interactions using the Interaction Monitor
© 2008 Eyeblaster. All rights reserved
Preview – Placement View
• Choosing placements from the placements list:
•
Select multiple – preview will show chosen placements
•
Select one – preview will show all placements in the campaign to allow
easy navigation between all placements in the campaign
• Available actions – Right Pane:
•
View Placement properties – right pane
•
Edit Placement – right pane
•
Simulate ad rotation – when possible – drill down to ads right pane
© 2008 Eyeblaster. All rights reserved
Creative assets
© 2008 Eyeblaster. All rights reserved
Creative Assets
Creative assets are now available to Media agencies (for assets they
upload)
Access:
•
Left menu → Creative Assets
•
While creating a new ad
•
While editing an ad – Media will have access only to their creative assets
© 2008 Eyeblaster. All rights reserved
Creative Assets
Delete entire
folder/ multiple
assets
Preview an
entire folder
Chosen folder’s
content
© 2008 Eyeblaster. All rights reserved
Creative Assets
Available actions:
•
Add New:
•
Creative asset
•
Folder
•
Edit
•
Delete
•
Preview
•
Archive
Now let’s see how it works!!!
© 2008 Eyeblaster. All rights reserved
Uploading Assets
• No need to start by going to the Create Assets list
• Upload to the creative assets folders done during ad creation
• Option to upload multiple assets
• Option to manage folders and assets from the ad creation flow
• Option to tag creative assets
• Option to preview and edit assets during the ad creation
© 2008 Eyeblaster. All rights reserved
Mass Creation of Std. Banners
© 2008 Eyeblaster. All rights reserved
Mass Creation of Standard Banners
• What is it?
The ability to create all the Std. Banners of your campaign in one go,
with just a press of a button
• Why do we need it?
How many of your clients have to create the Std. Banners for their
campaigns? How do they find them?
Std. Banners are usually created by media agencies.
Media users need a quick, easy and non-creative oriented way to do
this.
© 2008 Eyeblaster. All rights reserved
Mass Creation of Standard Banners
• How does it work?
• Media agency needs to receive from the Creative agency a folder
with all the assets for the Std. Banners - assets include a jpg. &
swf. (or only a jpg.) with a matching name
• Upload the folder for creative assets (this can be done also while
creating the Std. Banners)
• The system scans the folder for matching names (jpg. & swf.) and
creates an ad for each
• You can add a clickthrough to all the ads in one go
Now let’s see the wonder work!
© 2008 Eyeblaster. All rights reserved
Mass Creation of Standard Banners
• Additional actions:
• You can create an ad one by one using “New Single Ad”
• In this window you can also edit the ads: change name, add “alt
text”, enter clickthrough and change assets
• Delete ad
Now let’s see it works!
© 2008 Eyeblaster. All rights reserved
Old Vs. New
© 2008 Eyeblaster. All rights reserved
Old Vs. New
Item
Old
New
Creative Assets
Not available to Media
Available to Media
Mass Creation of
Std. Banners
Doesn’t exist
New feature
Archive ad
Doesn’t exist
New feature
Availability of ads for
Media
Only after attaching to
a placement
Creative can attach the
ads to an agency/
campaign/ placement
© 2008 Eyeblaster. All rights reserved
Old Vs. New
Item
Old
New
Terminology change
Copy ads to flights
Attach ads to placements
Attachment process
Leaves an unattached
ad at the end
No unattached ads at the
end
Optimization
Available only on the
flight level
Available when attaching
ads to placements
Optimization
Copying ads to flights did Optimizing ads during the
not copy ads rotation
attachment process allows
the same rotation to be
applied to all placements
after the attachment has
been completed
© 2008 Eyeblaster. All rights reserved
Old Vs. New - Preview
Item
Old
New
Easy navigation
between all entities in
preview
Doesn’t exist
New
Editing placements/
ads/ assets from
preview
Doesn’t exist
New
Preview behaviour of
Sync Ads
Doesn’t exist
New
Test Data Capture
Doesn’t exist
New
* Note: These are the main changes in the preview. Detailed changes are explained in
this presentation
© 2008 Eyeblaster. All rights reserved
Q&A
© 2008 Eyeblaster. All rights reserved
Thank you
© 2008 Eyeblaster. All rights reserved