Marketing Intensification Programme: Application Form 2016
1.
Company Details
Provide as much information as possible by typing into
the space provided.
Company/ Business Name
Trading as
Address
Contact person, plus title
Phone
E-Mail
Website
Establishment Date
Brief business history and background:
ownership, key business milestones:
product launches/ awards/ listings, etc.
Are there any associate or partner
companies within the group?
If so, please provide details
Products
Provide as much information as possible by typing
into the space provided
What are your products?
Brief description: pack sizes, positioning
(premium/ budget, etc.)
Do you produce any own label products (for
example, Tesco Finest) or brands for third
parties? If so, for whom and since when?
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Marketing Intensification Programme: Application Form 2016
Turnover and Exports
Calendar Year
Total
Turnover €
Total
Exports €
Total Exports to UK
incl. N. Ireland €
Total Exports
to N. Ireland €
Actual 2014
Actual 2015
Projected 2016
Projected 2017
Markets
Type into the space provided.
Domestic Market Channel: Where are
your products currently available?
Please list your key customers.
What is the percentage breakdown
between retail, foodservice, further
manufacturing, on-line sales?
Retail
Foodservice
Further manufacturing
On-line
Total
%
%
%
%
100%
Retail
Foodservice
Further manufacturing
On-Line
Total
%
%
%
%
100%
Retail
Foodservice
Further manufacturing
On-Line
Total
%
%
%
%
100%
UK Export Markets: Please list your
key customers in the UK
What is the % breakdown between
retail, foodservice, further
manufacturing, on-line sales?
What % of your total turnover is
exported to the UK?
Other Export Markets: What other
overseas markets do you export to?
Please list your key customers.
What is the % breakdown between
retail, foodservice, further
manufacturing, on-line sales?
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Staff
Marketing Intensification Programme: Application Form 2016
Please provide an overview of your UK business both up to and after the EU referendum vote.
Competitive Set:
Are your principal competitors in the UK domestic or Euro
based companies?
Describe the approach that you are taking in order to address current pressures. For example,
managing currencies, renegotiating contracts, diversifying into other markets etc.
Please be specific and illustrate how funding under this programme will assist you in this regard.
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Marketing Intensification Programme: Application Form 2016
Activities eligible for support
 Participation at trade fairs and consumer events
 Customer and research visits to the UK and other markets
 Design and origination of packaging/ labels/ POS/ brochure (but not printing).
 Design and development of website
 In store promotions and tastings
 Marketing consultancy, including PR and digital marketing costs
 Purchase of published reports and research data
 Samples used in product development
 New Product Development – including samples
 Quality Measures – including analysis and audit costs
Costs €
Proposed Plan
Activities: please be specific
Date
2016: Oct to Dec
2017: Jan to April
Total Costs
Note: Costs that are not eligible include advertising, printing, personnel and capital
expenditure.
Other grants
Have you received grant aid from any other
State agency in 2014, 2015 or to date in
2016? If so, please give details.
Do you intend to apply for further grant aid
from any other State agency in 2016? If so,
please give details.
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Marketing Intensification Programme: Application Form 2016
Appendix 1 – Declaration
Checklist: make sure that you have:
Check [x]
Completed all the relevant sections above
Submitted your latest available set of year end accounts
Submitted your De-Minimis declaration – see Appendix 2 below

It is a condition of every agreement of assistance that the amount approved will be
cancelled or reduced if the beneficiary does not proceed with the proposed activity or
reduces its scale.

Eligibility does not confer an automatic entitlement to aid. The selection process is a
competitive one.

Applications received are subject to the provisions of the Freedom of Information Act
1997.
I declare that the information contained in this application is true to the best of my
knowledge and belief and that no request for a similar marketing grant from State or
Semi-State sources has been made in respect of the proposals herein.
Name
Position
Date
Applications to be sent by e-mail to: [email protected]
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Marketing Intensification Programme: Application Form 2016
Appendix 2
DE MINIMIS AID
The support in respect of the Marketing Intensification Programme is provided in accordance
with European Commission Regulation No. Reg. 1407/2013 on de minimis aid. Under this
regulation, small amounts of aid, up to €200,000 over any period of three years to any one
enterprise, are regarded as too small to significantly affect trade or competition in the
common market. Such amounts are regarded as falling outside the category of State aid that is
banned by the EC Treaty and can be awarded without notification to, or clearance by, the
European Commission.
A Member State is required to have a mechanism to track such aid (called de minimis aid) to
ensure that the combined amount of de minimis payments from all State sources to one
enterprise in any period of three fiscal years (calendar years) does not exceed the €200,000
ceiling (€30,000 in the case of Seafood producers).
Please provide details of any de minimis aid which has been granted to your company within
the past two fiscal years (calendar years) and in the current fiscal year (calendar year) to date.
Note that a false declaration by a company resulting in the threshold of €200,000 (or €30,000
in the case of Seafood producers) being exceeded could later give rise to the aid being
recovered with interest from the company concerned.
Declaration of de minimis aid
I confirm that:
1. No de minimis aid has been granted to my company within the last two fiscal years
(calendar years) of 2014 and 2015 or to date in 2016.
Signed for Company:
Date:
OR
2. My company has been granted the following de minimis aid within the last two fiscal years
(calendar years) and in the current year to date. (Details to be given of amounts granted in
each of the years.)
2014
2015
2016 to date:
Signed for Company:
Date:
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