Creative ICT – Year 8 What is a logo? LearnCoombeDean ICT – Year 8 – Creative ICT – Design Journal Or X:\ICT\Key Stage 3\Year 8\Creative ICT\Lesson 1 Design Journal Save into own W:\ area ‘Creative ICT’ folder Add your name to the 1st slide. Learning objectives Learning outcomes •Understand a logos importance •Identify good and bad features of a logo, as well possible improvements •Identify images that would be useful when creating their band/artist logo • Identify why a logo is important to their band/artist (All Students) • Identify and explain the strengths / weaknesses of logo designs (Most Students) • Suggest possible improvements to existing logos based on weaknesses identified (Some Students) Big picture: Design and promote your own band/artist through use of creative ICT Keywords: Features, Strengths, Weaknesses, Improvements Wikipedia (Definition) http://en.wikipedia.org/wiki/Logo “A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with logotype (a uniquely Logos A Typically, The logo logo are is ais aalso graphical logo's oneused aspect design element to identify of is a its for company's (ideogram, organizations immediate symbol, andset andnon-commercial arranged typeface) form a trademark or other emblem, recognition. commercial icon, brand, sign) or that, economic entities. together orwith academic itscommercial logotype entity,(a brand. uniquely and its shapes, set andcolors, arranged fonts, typeface) and images form ausually trademark are -- Even It helps organisations people to recognise and non profit who the making company groups are Typically, a logo's design for immediate recognition. or different commercial from others brand. in aissimilar market. like as soon charities as they use see logos. the logo. logo is one a company's commercial brand, --AAThe logo company is usually willaspect make madeoftheir up oflogo an image unique and by changing writing or academic its shapes, that theorshapes, iseconomic arranged colours, around fonts it.entity, andand images they colors, use. fonts, and images usually are different from others in a - The logo helps to identify the company. similar market. Logos are also used to identify organizations and other non-commercial entities.” Band / Artist Mindmap – • Complete the mindmap for your chosen Band/artist • Screen print the mindmap and past it to your Design Journal Design Journal Screen print of Mindmap? (Page 2) Level x - Description Have a look at this Nirvana logo… What do you think are… •Good points (Strengths) • Bad points (Weaknesses) • Possible Improvements Colours are consistent Clear images on black background Circle design Tongue makes it interesting Not enough detail No website No band name Band logo – • Copy and paste your band/artist logo and using arrows and text boxes, state what is good and possible improvements • Use ‘Text boxes’ and ‘Arrows’ to identify different parts (e.g. text) X:\ ICT \ Key Stage 3 \ Year 8 \ Creative ICT \ Logos Design Journal Band/Artist Logo: Good and Bad features (Page 3) Level 4 – Evaluate designs and identify strengths, weaknesses and possible improvements Lots of different shapes available! What shapes best represent your chosen artist? Your Band/Artist new logo – • Use ‘Google Images’ to find images that could be used in your logo e.g. image of band Design Journal Images for my logo (Page 4) Guess the Band/Artist
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