How to Write eBooks
That Practically Sell
Themselves
Ali Luke
(A Pre-emptive) Thank You!
www.aliventures.com/blogworld-ebooks
• Twitter: @aliventures
• Email: [email protected]
eBooks, Start to Finish
Ideas
Planning
Writing
Editing
IDEAS
eBooks in the Blogosphere
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PDFs
$19 – $49
On your own site
Almost any length
Sell 200+
What Not to Do
How to Get It Right
Don’t create products and services
just because you think they’re cool
— make sure customers think
they’re cool, too.
Sonia Simone
Don’t design a product you like ... design a
product your audience is already
expressing intense interest in paying for.
Dave Navarro
What They REALLY Want
• Emails and comments
• One-to-one conversations
What problems come up again and again?
Surveying Your Audience
Specific, not Comprehensive
Decision Time
PLANNING
Mind Mapping
Outlining
• Audience
• Purpose
WRITING
Break it Down
www.copyblogger.com/ebook-in-30-day
20,000 words:
= 1,000 words / day for 20 days
= 500 words / day for 40 days
Staying On Track
Writing Style
Encourage Action
EDITING
Get Feedback
My feeling when looking at the chapters is that they
are in the right order but I feel overwhelmed that
there are so many.
I'm finding chapter 8's
structure a little offputting.
Does the different formats bit deserve
to be a standalone chapter?
The chapter on writing style feels
out of place where it is.
Redrafting
• Cutting tangents
• Adding chapters
• Reordering text
• Formatting
Close Editing
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Flow / style
Grammar
Typos
Formatting
Chapter Headings
• Your Target Audience
• Writing Your Ebook
• “The Simple Strategy for Making Your Blog
Attract Your Target Audience”
• “The Biggest Problem With Writing Your
Ebook (And How to Solve It)”
Recap…
Ideas
Planning
Writing
Editing
Sales Pages
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Headline
Buy button
Chapter list
Testimonials
Guarantee
WHERE NEXT?
Bonuses
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Case studies
Audio / video
Templates
Consulting
Become a Travel Ninja (Chris Guillebeau’s
Unconventional Guides )
Expanding an Ebook
Creating a Series of eBooks
Thank You!
www.aliventures.com/blogworld-ebooks
• Twitter: @aliventures
• Email: [email protected]