About King
© King.com Ltd 2015 – Commercially confidential
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About King
We make great games
• We have developed more than 200 fun titles and offer games in over 200 countries
and regions around the world.
• Lots of brands to protect
© King.com Ltd 2015 – Commercially confidential
• King has offices and studios
in Stockholm, London,
Barcelona, Bucharest,
Malmo, Berlin, Singapore,
Seattle, San Francisco,
Malta, Tokyo, Seoul and
Shanghai.
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About King
The evolution of King
Online skill
• Founded in 2003
• Originally games were
only available through our
site and portals including
AOL and Yahoo!
© King.com Ltd 2015 – Commercially confidential
Social
• Launched first game on
Facebook in Q2 2011
Mobile
• Launched first game on
mobile H2 2012
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About King
Some stats and facts
Founded in 2003, 12 studios
in Stockholm, London,
Barcelona, Malmo, Berlin,
Singapore and Seattle.
© King.com Ltd 2015 – Commercially confidential
Four global franchises:
Candy
Crush
Pet Rescue
Farm
Heroes
Bubble
Witch
Monthly active
users (approx)
Global leader in
cross-platform
casual games.
409 million
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Domain Name Strategy
• gTLDs – selective defensive filing strategy for most important brands, and
obvious TLDs
• Enforcement - Case by Case Basis
• Cost
• Ease of take down / strength of case
• Impact of website - consumer harm?
• Content of website – making money?
• A domain name of interest?
• UDRP vs. URS
© King.com Ltd 2015 – Commercially confidential
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Sample pages
Candycrushsecrets.com
© King.com Ltd 2015 – Commercially confidential
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Sample pages
Candycrushworld.com
© King.com Ltd 2015 – Commercially confidential
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Sample pages
Fan Sites
© King.com Ltd 2015 – Commercially confidential
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Thank you
© King.com Ltd 2015 – Commercially confidential