Ads List Changes
Limor Nadav-Greenberg| Solution Specialist
January 2011
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Agenda
▸ Case Study
▸ Master Ads List
▸ View Master Ads copies
▸ All Ads List
▸ New Ads Statuses
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Case Study: Melrose Place & Vampire Diaries
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Remember Melrose Place & Vampire Diaries…?
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Each program had a different premiere date
Each program had both standard and rich ads
79 Original Ads (Master Ads) and a total of 1512 ads
422 Placements
Each placement contained ads of the two series
The weight between the standard and rich ads needed to change before,
during and after the premiere date.
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Challenging workflow
1. No ties between master ad and its copies:
Editing of ad copies of the same original ad – challenging (hard to
locate if they don’t bear the same name).
Attached
Attached
Original Ad
Attached
Attached
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Challenging workflow
2. Many ads gathered in one general list – hard to
manage!
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There must be
a better way
to do it…
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© 2010 MediaMind Technologies Inc. | All rights reserved
Master Ads!
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What is Master Ad?
 A Master Ad is an ad that was created in the
system by:
Create new (either manually, from bundle, or mass std.)
 Copying an ad
 'Ad Copy' is an ad created in the system during
the attachment process of master ad to
placements.
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Master ad Hierarchy
Master Ad
Placement 1
Copy 1
Placement 2
Copy 2
Placement 3
Copy 3
▸ The Master Ad itself never gets attached to any placement
The system now creates an ad copy (with separate ad ID) for every placement
© 2010 MediaMind Technologies Inc. | All rights reserved
Master ad Hierarchy
Copy 1
Master Ad
Copy 2
Copy 3
▸ The connection between the master ad and its copies is
kept, and displayed in the ads list.
▸ When editing a master ad, the system will automatically
open the edit multiple screen for its copies.
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Let the System
Talk
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Solution 2: Split Ads List
General Ads List
Master Ads List
All Ads List
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General guidelines:
▸ All serving related actions have been moved from the
Ads list to the Delivery group context.
Thus, Delete, Disable and Rotation Settings – are done on the Master
ad, through the Delivery Group.
▸ Creative related actions
Can still be done on each ad copy separately, without affecting any of
the other copies.
© 2010 MediaMind Technologies Inc. | All rights reserved
Master Ads List
Contains Master Ads only
Ad copies created through the attachment of an ad to placements are not included in this list.
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Master Ad Copies View
Master Ad copies view
Easy way to locate all ad copies of a certain mater ad, and edit
multiple them (to apply a change to few of them).
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Master Ads List
Contains Master Ads only
Ad copies created through the attachment of an ad to placements are not included in this list.
© 2010 MediaMind Technologies Inc. | All rights reserved
All Ads List
▸ Includes all ads in one flat list.
© 2010 MediaMind Technologies Inc. | All rights reserved
All Ads List
Any action that changes the serving is done on the Master ads
level, which is why 'Delete', 'Attach' and 'Disable' bottons are not
available for ad copies.
* Disable will be available for Matser ads under 'More' in the next version.
© 2010 MediaMind Technologies Inc. | All rights reserved
New Ads Statuses
Icon
Status
Meaning
Master
An ad that was created from scratch or by copying
an ad (but not through an attachment process), and
is not assigned to any campaign.
Master
Assigned
A master ad that has been assigned to a campaign.
Master, Has
Attached
Copies
A master ad that participated in an attachment
process. This ad now has ad copies that are attached
to each of the placements. The master ad itself is
not attached to any placement.
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Upgraded and non-upgraded accounts’ work
Because the agency’s upgrade status determines the behavior of
new campaigns in the system:
Upgraded Agency
When trying to edit such
ads, the system
will alert
Thus,
the Master ad would
Upgraded
the
user ofCreative
thebecome “Not attached ad”
shop
consequences
of it.would be attached to a
and
placement, as the old
process dictates. Once
attached, this ad will switch
Not upgraded Creative
to upgraded
location to Ads
the attached
All Ads view.
shop
Not upgraded Agency
√
Once an ad is attached to
a non upgraded
campaign, it will behave
according to the old
process.
campaigns will behave
according to the logic
used in the new platform.
√
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Backward Compatibility - Upgraded users’ view
For Media and Creative users:
Item
View
Master Ads List Will display ads that are related to “New” campaigns
In case an ad is not related to a campaign yet, it will appear
as master ad.
All Ads view
Will display both ads that are related to “Old” and “New”
campaigns (the status of the ad will indicate the relation to
campaign).
Actions would be permitted on the ad according to the
campaign it is related to.
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Backward Compatibility – Non upgraded users’ view
For non-upgraded users:
Item
Before/After
upgrade
View/behavior
Ads List
New campaign
-The original ad would not be ‘attached’ (because it is
considered a master ad in the system and a master ad
is never attached itself).
-Users will be able only to assign ads to a new
campaign but not attach to placements.
-Ad copies cannot be deleted or disabled.
-A master ad that was attached cannot be deleted.
Old campaign
As usual
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Hands On
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Thank you!
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Action
Disable an
ad
Delete
Assign to
campaign
Attach
Today
Not available for Not attached ads
Available for Attached / Published / Live
ads
Not attached and Ad Attached can be
deleted.
Published ad and Live ad cannot be
deleted.
MM Upgrade
Not available for Master/Master Assigned
Available for Master Attached/Master Live
A master ad can be deleted only if it is not
related to a delivery group.
Ad copy (Ad Attached) cannot be deleted.
An ad copy can be deleted by removing its
master ad from the delivery group. There
will not be a way to delete an ad copy
directly from the ads list.
Not Attached and Attached ads can be Master ads can be assigned (to any
assigned to a campaign (through
campaign – upgraded or not upgraded) in
attachment to placements, or in the Ads the Master ads view.
flow).
Published and Live ads cannot be
Ad copies cannot be assigned (the assign
assigned.
option is not available in the All Ads view
at all).
Not Attached and Attached ads can be Master / Master Assigned / Master
attached to placements (through the
attached can be attached to placements.
attach button from the Ads list, or in the
Ads flow).
Published and Live ads cannot be
Ad Copy cannot be attached to
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attached.
placements.