Quantifying Business
Opportunities: How
to Maximize Market
Opportunities
Do you want maximize your return on investments in new markets? Do you want to grasp
lucrative opportunities that come with rising markets? Do you want to grab a hold of new
areas to offer your products and services?
This two-day workshop will show you how to spot the market opportunities that lie ahead of your
business and seize them, making the maximum profit possible. It will arm you with the various
tools and skills to gain the upper hand in selecting, targeting and penetrating a market, whether it’s
a new one or an existing one.
ICTN’s training programs focus not only on the essential skills but on the overall attitude of those
who must apply these skills to guarantee organizational success. You can teach your people, BUT,
you cannot make them want to apply the acquired skills on a daily basis. This is why ICTN pays
great attention to the psychology of your employees; because we know that this is the trigger that
motivates employees to WANT to apply the skills they have learned.
ROI – Return on Training Investments Made
1. Immediate and tangible results within one month of training completion date; ROI
resulting from increased revenue from new and emerging markets.
2. Actual, quantitative demonstration that training programs secured for staff are of added
value to the company because they measurably improve staff performance and attitude.
3. Employee loyalty is more guaranteed to the organization that invests in their staff’s
professional development. The result is better performance, higher retention and
employee self-esteem, because of the organization’s commitment to development and
the employee’s ability to perform at a consistently higher standard.
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Quantifying Business Opportunities: How to Maximize Market Opportunities
What is it About?
Every business generates its profits from markets. And
it’s that very fact that makes new markets very
attractive and old markets a competing ground. It is on
this basis that managers examine a variety of factors
involved in entering or not entering a market,
including the market's structural barriers to entry and
the likely reaction of competitors. It’s mainly up to the
skills and knowledge of those managers to succeed or
fail in a given market, which is why this course was
created.
Workshop Objective
The purpose of this workshop is to enable you to better maximize on the markets that you’re
already in and tackle the new markets that are lucrative for your business. It will show you the
different methods to use for different markets in order to get the best out of every market your
business operates in.
What Skills Will You Gain?
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Ref:
Quantify the market size and create forecasts for existing or proposed solutions in specific
areas
Compare scenarios and make informed decisions about business models, geographic focus
and solution features
Create credible business cases that track performance and secure internal funding and
support
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Course Content
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ROI analysis of the company’s emerging-market activities
Reliable production plan for the coming year
Realistic and effective go-to-market plans for specific
platforms and segments
Trade-off decisions
Spotting fruitful markets
Power of market penetration
Porter’s 5 forces
Who Will the Workshop Benefit?
This workshop is targeted at marketing managers, HR managers,
Sales managers and supervisors and any manager who deals with
markets.
Beirut, LEBANON
Tel/Fax:
+961.9.217318
+961.9.217319
+961.9.217323
Amman, JORDAN
Tel/Fax:
+ 962.6.5543421
Dubai, UAE
Tel/Fax:
+ 971.4.3458611
+ 971.50.5751951
New York, USA
Tel/Fax:
+1.631.7664039
Prerequisite:
A minimum of 2 years experience
Follow-on Course:
- Excellence in Marketing: Marketing Business Plan Preparation
- Improving Productivity through Quality & Performance Cost
Reduction
- Selling it to CEOs
www.ictn.com
Email: [email protected]
(Lebanon)
[email protected]
(Jordan)
www.ictn.com
- Defining Rules & Roles
Duration: 2 days
Workshop Fees
(Public workshop fees are inclusive of workshop materials and
training manuals, coffee breaks, lunch, and international certificate
from ICTN New York.)
See current calendar for fees at www.ictn.com or request a
quotation from [email protected]
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