Name: ___________________ Date: _____________
Section 1
Week 6 Culture and Gender
Vocabulary activity
 Two words in each row are similar. Delete the odd word.
 Use a dictionary and thesaurus to help you.
A
B
C
1
utter
total
slight
2
area
sector
whole
3
to give
to experience
subjected
4
discard
raise
nurture
5
femininity
female
male
6
women
masculinity
men
7
understand
explain
define
8
categorise
describe
pigeonhole
9
categories
gender
unisex
10
reserved
set aside
free
Notes (or try writing sentences using the words)
What does this image mean?
S. Woulds
81
Week 6 Culture and Gender
Section 2
Reading activity
1
In response to Mr. Jones
2
Mr. Jones complained in last week’s
3
Guardian that women are taking all the jobs.
4
What utter nonsense! I would like to reply by stating that women from ethnic groups are
5
under-represented in all occupation sectors. Is Mr. Jones aware that the Gender Equality
6
Duty is now a legal requirement? Public organisations now need a written charter (a rule
7
book) showing how men and women are treated equally.
8
Does Mr. Jones not realise that women and men have long been subjected to
9
stereotypes and beliefs about their different abilities and roles? Culture, family and
10
education have reinforced those stereotypes. What about Nature V Nurture? I would like
11
him to answer if he thinks men and women are born different? Does society make them
12
different? Does religion make them different? Can he define femininity? Can he define
13
masculinity? I doubt if Mr. Jones can even spell ‘define’.
14
Let me explain Mr. Jones, that during the twentieth century, women in Britain have had to
15
fight for equal rights, fight for education, fight for the right to vote and fight for the right to
16
work in jobs usually reserved for men. Recent research shows that men in business
17
categorise women into five groups:
18

Babes (young and attractive)
19

Mums (unattractive)
20

Lesbians (feminists who don’t like men)
21

Dragons (old or unattractive)
22

One-of-the-boys (women who behave like men - only they are promoted)
23
Perhaps Mr. Jones works for one of these businesses. Finally, I have a riddle for Mr.
24
Jones. A mother and her son are in a car accident. They are rushed into the hospital. A
25
nurse on duty sees the mother and son and cries out: “What happened to my son?”
26
Can Mr. Jones tell me who the nurse is?
27
Yours, very annoyed, Tony Smith
S. Woulds
82
Week 6 Culture and Gender
Section 3
Answer the questions
1. What type of text is this? Think of GAP.
a)
b)
c)
d)
story
newspaper article
essay
reader's opinions in a newspaper
2. What is the main purpose of the writing?
a)
b)
c)
d)
to discuss gender roles
to mock Mr. Jones
to disagree with another point of view
to explain lack of employment for women
3. What does Nature v Nurture mean?
a) asking if people are born a set way or if they are shaped by cultural
influences
b) how nature is more important than nurture
c) asking if nature and nurture are in conflict
d) asking if nurture is more important than nature
4. Why does the writer use humour to affect the reader? Lines 13 & 23.
a)
b)
c)
d)
to entertain the reader
to Mr. Jones look stupid
to be mean
to persuade the reader to agree with her
5. Why does the writer use questions in paragraph 2 to affect the reader?
a)
b)
c)
d)
to make the reader think
to question Mr. Jones' opinion and make the reader think
to make Mr. Jones think
to confuse Mr. Jones
6. Why does the writer use repetition in paragraph 3 to affect the reader?
a)
b)
c)
d)
to make the reader think
to make Mr. Jones think
to reinforce the message of always having to fight for equality
to tell people about all the struggles for equality
7. Why does the writer use the word ‘fight’ in paragraph 3?
a) because women have had to fight for equality
b) because women have to fight men
c) to reinforce the message that women have struggled for equality
S. Woulds
83
Week 6 Culture and Gender
d) because men and women are always fighting
8. What is meant by Gender Equality Duty?
a)
b)
c)
d)
companies should try to have equality
companies need to think about equality
equality is a duty for all companies
companies have a legal responsibility to promote equality
9. What type of woman succeeds in business?
a)
b)
c)
d)
one-of-the-boys
babes
dragons
mums
10. Who is the nurse? Why does the writer use a riddle?
a)
b)
c)
d)
the boy's mother
just a nurse
the boy's father
a stranger
Look at advertising for girls and boys (overleaf). Think about this question:
How does culture shape gender roles?
BOYS
GIRLS
1.
Nature or nurture? Are boys and girls born or made?
2.
Can you define femininity? Are women made by nature or nurture?
3.
Can you define masculinity? Are men made by nature or nurture?
S. Woulds
84
Week 6 Culture and Gender
S. Woulds
85
Week 6 Culture and Gender
S. Woulds
86
Week 6 Culture and Gender
S. Woulds
87
Week 6 Culture and Gender
S. Woulds
88
Week 6 Culture and Gender
Section 4
LEVEL 2 CERTIFICATE/DIPLOMA FOR IT USERS (CLAiT PLUS)
Unit 6: e-Image Manipulation
Scenario
You work in a Health Centre. You have been asked to produce some artwork that will
be used to promote a support group for mothers (Tasks 1, 2, 3 and 4) and a
computer animation that will play in the waiting room (Task 5). You will need to refer
to:


the Design Brief for the computer artwork
the Design Brief for the computer animation
You will need the following files to complete the tasks:
FILENAME
FILE TYPE
five
three
bottle
crawl
women
.jpg
.jpg
.gif
.gif
.jpg
TASK 1
Before you begin this task ensure you have the file five.
In this task you will edit an image that you will use to create a poster.
1
a)
Load software that will enable you to edit an image.
b)
Open the file five.
2
Use the colour correction tools of your software to adjust the brightness
and contrast so that the image does not appear under-exposed.
3
Use the image editing features of your software to:
4
a)
Remove the scratches from the bottom right corner of the image.
b)
Replace the area where the corner has been torn off with a background
to match the surrounding area.
Export your amended image as group in a .jpg or .jpeg format
(in any file size).
S. Woulds
89
Week 6 Culture and Gender
Layout Sketch for Poster (tasks 2, 3 and 4)
image
women
placed over
top and set at
20%
transparent in
Task 3,
number 5.
TASK 2
Before you begin this task ensure you have the following files:
bottle
group (that you saved in Task 1).
In this task you will combine text and images to create a piece of artwork
that will be used as a poster.
1
Create a new piece of artwork
a)
Set your artwork canvas to be:
Width:
Height:
Resolution:
2
18 cm
16 cm
200 pixels per inch (ppi) or
79 pixels per centimetre
Apply a gradient fill to the entire background of the artwork, running from
yellow on the left to red on the right.
S. Woulds
90
Week 6 Culture and Gender
3
4
5
a)
Import the image group that you saved in Task 1.
b)
Place this image as a new layer in your artwork.
c)
Reduce the transparency of this image to 30%.
d)
The image should extend across the canvas.
a)
Import the image bottle.
b)
Place this image as a new layer in your artwork.
c)
Position this as shown in the Layout Sketch.
d)
You may resize the image, but must keep it in proportion.
e)
Set the opacity of this layer only to be 80%
a)
Refer to the Layout Sketch for the poster.
b)
Enter the text:
LEEDS
BABY GROUP
as a new layer.
6
c)
Display this text on two lines as shown.
d)
Apply horizontal centre alignment to this text.
e)
Position this text as shown in the Layout Sketch.
f)
Colour the text white.
g)
Ensure that the background of this layer is transparent.
h)
Format the shape of this text to give a visible arc effect.
Save your artwork using the filename babyad
S. Woulds
91
Week 6 Culture and Gender
TASK 3
Before you begin this task ensure you have the following files:
three
women
babyad (that you saved in Task 2).
1
Using the file babyad that you saved in Task 2:
a)
Insert the image three as a new layer.
b)
Position this as shown in the Layout Sketch.
c)
You may resize this image but must keep it in proportion.
d)
Remove the white background from this image so that the figures are outlined
against the yellow background.
2
a)
Create a new layer that will allow you to draw graphic shapes.
b)
Refer to the Layout Sketch.
c)
Draw a shape approximately 3 cm square resembling a simple baby
buggy.
d)
Fill this shape with black.
3
Refer to the Layout Sketch for the poster shown.
a)
Enter the text:
COME TO OUR GROUP
as a new layer.
b)
Position this text as shown in the Layout Sketch.
c)
Colour the text white.
d)
Ensure that the background of this layer is transparent.
e)
Apply an obvious dropped shadow to this text.
S. Woulds
92
Week 6 Culture and Gender
4
a)
Refer to the Layout Sketch for the poster.
b)
Enter the text:
SUPPORT
ADVICE
COMPANY
as a new layer.
5
6
7
c)
Display this text on three lines as shown.
d)
Position this text as shown in the Layout Sketch.
e)
Colour the text black.
f)
Ensure that the background of this layer is transparent.
g)
Rotate this text to match the angle of the bottle image.
a)
Import the image women.
b)
Place this image as a new layer in your artwork.
c)
Reduce the transparency of this image to 20%.
d)
The image should extend across the canvas.
a)
Save your artwork keeping the filename babyad
b)
Print the poster in colour, in landscape orientation.
Look at your finished image? What is the GAP?
Genre:
________________________________________________
Audience:
________________________________________________
Purpose:
________________________________________________
S. Woulds
93
Week 6 Culture and Gender
TASK 4
Before you begin this task ensure you have the file crawl:
In this task you will create a 4-frame animation which will play in the waiting room.
You will need to refer to the Design Sketch on the next page to complete this task.
1
a)
Create a new animation.
b)
Set the size of the animation to be:
Width
Height
425 pixels
170 pixels
2
Create each frame of the animation according to the Design Sketch for the
animation shown on the next page.
3
Set the duration of each frame as follows:
Frame 1
Frame 2
Frame 3
Frame 4
4
1 second
1 second
1 second
3 seconds
a)
Check your work carefully to ensure you have not made any errors.
b)
Save your work in a format appropriate for running an animation.
c)
Close all open software.
S. Woulds
94
Week 6 Culture and Gender
Design Sketch for Animation
width = 425 pixels
height = 170 pixels
background colour of artwork to be red
all text to be white and emboldened
This will form the background for all
frames.
text JOIN positioned at top left of artwork
and visible on background
image crawl positioned below the word
JOIN
text OUR positioned at top middle of
artwork and visible on background
image crawl positioned below the word
OUR
text GROUP positioned at top right of
artwork and visible on background
image crawl positioned below the word
GROUP
text LEEDS BABY GROUP clearly
larger than in other frames, positioned at
bottom of artwork and visible on
background
image crawl positioned above the word
GROUP
S. Woulds
95
Week 6 Culture and Gender
Section 5
Video activity
Question - Have attitudes changed towards women?
Video 1
Harry Enfield
In this video the actors parody British attitudes
towards women in the 1950s.
1. From Section 2 - “Does Mr. Jones not realise that women
and men have long been subjected to stereotypes and
beliefs about their different abilities and roles?”
Explain this sentence with reference to Video 1.
Video 2
Newcastle
In this video the woman talks about applying for a job as a cook aboard a boat and
was told that the company only employ men.
1.
From Section 2 - “Is Mr. Jones aware that the Gender Equality Duty is now a legal
requirement?” How would the Duty protect the woman?
2.
What are Equal Opportunities?
3.
What types of jobs are traditionally taken by men and women? And why?
4.
What is the Sex Discrimination Act?
S. Woulds
96
Week 6 Culture and Gender
Section 6
Cultural beliefs about the role of women
1.
From Section 2 - “Mr. Jones complained in last week’s Guardian that women are
taking all the jobs.” Is Mr. Jones correct?
2.
Percentage of UK population in work from 1971 to 2005.
3.
Percentages of male/female from cultural groups not working in the UK.
S. Woulds
97
Week 6 Culture and Gender
Section 7
Design an image for a newspaper article
Option A
Create an image to support the writing in Section 2
genre:
newspaper
audience: men and women
purpose:
persuade people that women are entitled to the same work choices as
men
or
Option B
Create an image to argue against the writing in Section 2
genre:
newspaper
audience: men and women
purpose:
persuade people that only men should work and women should look
after the home and children
or
Option C
Create an equal opportunities poster for a minority group
genre:
newspaper
audience: men and women
purpose:
persuade people that minority groups are entitled to the same rights as
the majority group
INSTRUCTIONS
1.
Open the folder for Week 6 and use the images provided for Option A, B or C
2.
Open Fireworks and create a new canvas to be:
Width:
Height:
Resolution:
3.
480 pixels
640 pixels
80 pixels per inch
Import your images and use different techniques. Create layers for each image and
words. Think about what colours and words you will use.
o Use the ‘attach to path’ to create text effects.
o To show movement or change you could stretch images by going to Filter, Eye Candy,
Motion Trail
o Add a picture frame to the image.
Why these images?
Why those words?
6.
Save your image as a PNG and export as a JPEG.
7.
Go to your Week 6 folder and open gender_image.doc.
Complete the table and insert your image.
Save in your week 6 folder.
S. Woulds
98
Week 6 Culture and Gender
Section 8
Parentheses and Square Brackets
The newspaper complaint in Section 3 uses brackets, a type of punctuation.
Lines 6 - 7
Public organisations now need a written charter (a rule book) showing how
men and women are treated equally.
Lines 18 - 22

Babes (young and attractive)

Mums (unattractive)

Lesbians (feminists who don’t like men)

Dragons (old or unattractive)

One-of-the-boys (women who behave like men - only they are promoted)
o Brackets are used to include extra information (or explanations) in a sentence.
o Brackets can be used like commas, to show a clause, in a sentence.
Write the missing parentheses where needed in these sentences.
1. We walked in the rain or should I say ran to the shop.
2. They listened to the teacher's stories they were very dull which gave
some background for the book.
3. Terri and Mark you remember them moved to a new house last week.
4. Even though he was not qualified according to his qualifications he
knew more than most of the others.
5. Another possibility the possibilities seem endless was suggested by a
person at the back of the room.
6. Everyone who knew him the deceased recognized the loss to the
community.
7. In his biography My Only Love he wrote about his job.
8. I think the day was the 3rd 4th that you were here.
9. A man said, "I saw him the defendant coming out the back door."
10. With his new book The Last Day he should become a millionaire.
Try writing your own sentences with brackets.
Section 9 Writing activity
S. Woulds
99
Week 6 Culture and Gender
Write an argument
o If you argue, the writing will consider both sides and come to a conclusion.
o When you write an argument you have to show you are reasonable and can
consider the different sides; though at the end you might favour one side.
Choose one subject and write about it.
1. Women are better than men for raising children.
2. Men are better than women for working.
3. Nature V Nurture. Nurture is more important than instinct for socialising
people.
4. Parents and teachers should encourage girls and boys to grow
up differently?
5. Women and men should perform the same roles in work and at home.
6. What kinds of jobs do men and women usually go into? And why?
7. Describe your family and the different roles each person has. Should the roles
change or stay the same?
Type your writing on the computer and email to:
[email protected]
S. Woulds
100
Week 6 Culture and Gender
Section 10
Spelling activity (at home)
Practise spelling these words correctly for a test next week.
Use LOOK SAY COVER WRITE CHECK
word
1
business
2
nurture
3
unisex
4
occupation
5
abilities
6
category
7
masculinity
8
femininity
9
gender
10
different
S. Woulds
syllables
1st try
SPELLINGS
2nd try
3rd try
4th try
101
Week 6 Culture and Gender
Section 11
S. Woulds
Crossword activity to develop English (at home)
102
Week 6 Culture and Gender
Answers to Section 11
S. Woulds
103