2
TEKNOLOGI INFORMASI
UNTUK
KEUNGGULAN KOMPETITIF
1
LINGKUNGAN YANG KOMPETITIF
Bargaining Power
of Suppliers
Threat of
New
Entrants
Rivalry Among
Existing
Competitors
Threat of
Substitutes
Bargaining Power
of Customers
2
STRATEGI DALAM ERA KOMPETITIF
Cost Leadership Strategies
Differentiation Strategies
Innovation Strategies
Growth Strategies
Alliance Strategies
3
STRATEGI YANG MEMANFAATKAN TEKNOLOGI
INFORMASI
Strategy
IT Role
Outcome
Improving
Business
Process
Use IT to
reduce costs
of doing
business
Enhance
Efficiency
Promote
Business
Innovation
Use IT to
create new
products or
services
Create New
Business
Opportunities
Locking in
Customers
and Suppliers
•Use IT to
improve quality
•Use IT to link
business to
customers and
suppliers
Maintain Valuable
Customers and
Relationships
4
STRATEGI YANG MEMANFAATKAN TEKNOLOGI
INFORMASI
Strategy
IT Role
Outcome
Raise
Barriers
to Entry
Increase
amount of
investment or
complexity of
IT needed to
compete
Increase
Market Share
Build a
Strategic IT
Platform
Leverage
investment in
IS resources
from operational uses to
strategic uses
Create New
Business
Opportunities
Build a
Strategic
Information Base
Use IT to
provide
information to
support firm’s
competitive
strategy
Enhance
Organizational
Collaboration
5
PELUANG MERAIH
KEUNGGULAN KOMPETITIF
Administrative Coordination & Support Services
Human Resource Management
Technology Development
Procurement of Resources
Inbound
Outbound
Operations
Logistics
Logistics
Marketing
Customer
and
Service
Sales
6
PENGGUNAAN INTERNET
Internet
Capability
Marketing and
Product
Research
Benefits
to
Company
Data for
market
research,
establishes
consumer
responses
Opportunity
for
Advantage
Increase
Market Share
Sales and
Distribution
Support and
Customer
Feedback
•Low cost
distribution
•Reaches new
customers
•Multiplies
contact points
•Access to
customer comments online
•Immediate response to
customer
problems
Lower
Cost Margins
Enhanced
Customers
Satisfaction
7
High
Strategi Posisioning dari
Teknologi Internet
Global Market
Penetration
Product and Services
Transformation
Strategy
E-Commerce Website
Value-added IT Services
E-Business; Extensive
Intranets and Extranets
Solution
Cost and
Efficiency
Improvements
Performance
Improvements in
Business
Effectiveness
E-Mail, Chat Systems
Low
Intranets and Extranets
E-Business Processes Connectivity
Internal Drivers
High
8
FOKUS PADA PELANGGAN
Dalam e-Busines
Let customers
check order history
and delivery status
Build a
community
of customers,
employees,
and partners
Customer
Database
Give all
employees a
complete view
of customers
Let customers
place orders
directly
Let customers
place orders thru
distribution
partners
Transaction
Database
Link Employees
and distribution
partners
9
Fokus pada Pelanggan dan Kompetitor
Anticipation of
future needs
Cooperate with
Business Partners
and Competitors
Customization
Give Customers
Solutions
to Problems
Conformance
Organize to
Master
Change
Leverage the
Impact of
People and
IS Resources
10
PERUSAHAAN VIRTUAL
Adaptability
Borderless
Excellence
Six
Characteristics
of Virtual
Companies
Technology
Trust-Based
Opportunism
11
Manajemen Sistem
Solution
Knowledge
Technical
Support
Staff
Customers
Development
Engineers
Intranet
Product
Managers
The
Internet
Other
Vendors
12
KESIMPULAN
• Information systems can play several
strategic roles in business.
• The Internet, intranets, extranets, and other
Internet-based technologies can be used
strategically for e-business and e-commerce
that provide a competitive advantage.
• A key strategic use of Internet technologies
is to build an e-business which develops its
business value by making customer value its
strategic focus.
13
• IT is a key ingredient in reengineering
business operations, by enabling radical
changes to business processes that
dramatically improve their efficiency and
effectiveness.
• IT can be strategically used to improve the
quality of business performance.
• A business can use IT to help it become an
agile company, that can respond quickly to
changes in its environment.
14
• Forming virtual companies has become
an important competitive strategy in
today’s dynamic global market.
• Lasting competitive advantages today
can only come from innovative use and
management of organizational
knowledge by knowledge creating
companies and learning organizations.
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