How to retain staff priced
out by Oxford’s exclusive
property market
Christina Nawrocki FCCA
@WellersSME
#BusinessOxygen
“To win in the marketplace you
must first win in the workplace.”
– Doug Conant, CEO of Campbell’s Soup...
‘Our culture focuses on helping us achieve excellence’
How did Netflix do this?
Values are what we value
Promotions & development
High performance
Context, not control
Freedom & responsibility
Highly aligned, loosely coupled
How can you be like Netflix?
Growing a culture - Values
Integrity
Communication
Respect
Excellence
Integrity
Communication
Respect
Excellence
Where is this?
Top ranking companies
Google is the No. 1 place to work for the
seventh time in 10 years.
Google employee feedback submitted to
Glassdoor
There are benefits
for families
The work matters - "My
work is used by lots and
lots of users”
Genius co-workers –
“Working alongside the
best talent in the
world”
Unparalleled career
opportunities - “Tons of
career development
resources available”
Smart perks
So how do you take care of employees
1. Training and development
2. Appraisals
3. Appreciation
4. Inclusion
5. Initiatives and rewards
6. Share schemes
1. Training and development
“Training should be viewed as an investment
rather than a liability.”
Entrepreneur.com
1. Training and development
WHY?
Training gives employees new
skills and responsibility
HOW?
1. Challenge them
2. Train them to think outside the box
3. Give ongoing feedback/praise
2. Appraisals
WHY?
Critical to improved performance and
upskilling
HOW?
Map out career path and
recognise contributions
3. Appreciation
“When employees are consistently treated
with trust, dignity, and appreciation, they
respond in kind”
4. Inclusion
WHY?
When employees feel included they unleash
their potential
HOW?
Include employees in the bigger picture so
they feel like a bigger part of the organisation
4. Inclusion
WHY?
When employees buy-in and are informed
they are more driven
HOW?
When employees are aware of the
companies direction, they are self-directed
to achieving goals
5. Initiatives and rewards
Interactive part!
If you had free government spend of £250
per employee what would you do in your
organisation?
Prizes!
Most realistic answer
Most inventive answer
6. Share schemes
Share Incentive Plan (SIP)
Save As You Earn (SAYE)
Company Share Option Plan (CSOP)
Enterprise
Management
Incentives (EMI)
Employee
Shareholder
Shares (ESS)
Forfeit shares
“To win in the marketplace you must first
win in the workplace.”
Doug Conant, CEO of Campbell’s Soup...
You win in the workplace by getting the most out of your
employees and retaining them.
A key metric for employee output is productivity.
Happy workers = Productive workers
“Three
groups were studied under different working
conditions and the conclusion was that happy
employees were on average 12% more productive”
University of Warwick, UK, and IZA Bonn, Germany
Just take a look at these guys!
Christina Nawrocki FCCA
@WellersSME
#BusinessOxygen
www.wellersaccountants.co.uk