Chapter 4: Part b – The Multivariate Normal Distribution We will be discussing The Multivariate Normal Distribution Other Distributions (These topics are needed for Chapters 5) Mathematical Marketing Slide 4b.1 Distributions The Multivariate Normal Function According to the multivariate density function, the probability that the random vector x = [x1 x2 ··· xp]′ takes on a particular set of values is given by Pr(x x a ) 1 (2) p/2 | Σ| 1/ 2 exp(x a μ) Σ 1 (x a μ) / 2. The analogous distribution function is given by 1 (2) |Σ | p/2 Mathematical Marketing 1/ 2 exp (x μ) Σ x a ,1 x a , 2 x a ,p 1 (x μ) / 2dxp dxp1 dx1 Slide 4b.2 Distributions Bivariate Normal with Three Values of = 0.0 Mathematical Marketing = 0.4 = 0.6 Slide 4b.3 Distributions The 2 Distribution The Chi Square Is a Sum of Squared Z scores: n zz z i2 ~ 2n . i Pr(2) 12 0.25 It approaches normality as df gets large: 32 0.20 72 0.15 2 12 0.10 0.05 0.00 0 Mathematical Marketing 5 10 15 20 25 Slide 4b.4 Distributions Student’s t Distribution The t is analogous to the normal but with 2 unknown. It approaches normality also as the df gets large. t 30 t1 Mathematical Marketing Slide 4b.5 Distributions The F Distribution The F is a ratio of Chi Squares. The t is an F2 with 1 df in the numerator. Fr ,r 1 Mathematical Marketing 2 2r r1 1 2 r2 r2 Slide 4b.6 Distributions
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