Year-Round Air Quality
Forecasting
-- Outreach Plan
2003 AQI Workshop
April 24, 2003
Research Triangle Park, NC
Debbie Stackhouse
EPA Office of Air Quality Planning and Standards
[email protected]
919-541-5354
Outreach Plan
for Year-Round Forecasting
Educate and enlist meteorologists to carry
year-round air quality forecasts
Educate health care professionals
Expand media partnerships
Outreach Plan
Media messages
Target: Nat’l Year-Round Kick-Off Oct 2003
National launch + Regional launches
Educational and outreach materials for State and
local agencies
Products for the media
Products for health care providers
Media Messages
Simple messages for meteorologists to use
Focus on ‘Air quality’ forecasts
Sub-messages for ozone and particles
Sub-messages on steps to reduce exposure
Details via web, printed materials, etc.
Target: National Year-Round KickOff
Who –
Administrator Whitman
Surgeon General
Nationally known meteorologist
USA Today &Weather Channel
What – Press event
When – 1st choice October 1
Where – Washington DC + Regional locations
National and Regional
Launches
News release
Fact sheet
Media kits
Regional launch kits
VNR + B-roll + sound-bites
Media interviews
Educational & Outreach Materials
for State and Local Agencies
PM Air Quality Guide
Air Quality Media Kit
PM Health Effects
Fact sheet
Health studies summary
Slide show
Smoke and Your Health
AQI Guide to Air Quality
and Your Health
Guideline for Reporting Air Quality
PM2.5 NAAQS Implementation
Slide Show
Ozone Good Up High, Bad
Nearby
Regional Haze
Products for the Media
Air quality forecasts for 36 + cities
CD-Rom and AIRNow
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Sample scripts, maps, graphics, photos
Fact sheets -- Why forecast? Scientific research?
Games/Quizzes for kids
Slide shows for community education
AMS Conferences
– Presentation and Display ’03
– Air Quality Session, Display, and Training Course ’04
Products for
Health Care Providers
Particles and Your Health
Ozone and Your Patients Health
Video
Web training
Other Products
for Health Care Providers
Particles and Your Health web course
Spanish language asthma video
Air pollution and health effects poster
& pamphlet