TRAINING PROGRAM
AGENCY GOALS & OUTCOME MEASUREMENT
January 2012
Purpose of This Training Program?
Agency’s Strategic Plan
(Vision/Mission/Objectives)
Program Goals
Fund Raising
Goals
Operational
Goals
Staff Development
Goals
2012 United Way Funding Application
Program
Goals
Performance Measurement Rpt
UWSCC
Training
Goal
Performance Measurement Rpt
Improve Report Quality
Improve Agency Results
Program Goals
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Programs
Results
What we will cover today
 Developing Powerful Agency Goals using the “SMART” Model
• What are SMART Goals?
• Turning Your Goals Into SMART Goals
 Tying SMART Goals to the Outcome Measurement Model
• Review the Outcome Measurement Model
• Review UWSCC Performance Measurement Reports & Due Dates
3
What are SMART Goals?
 Specific
 Measurable
 Attainable
 Relevant
 Timeframed
4
Turning Your Goals into SMART Goals
 SMART – Specific: You know what you want to
accomplish. Vague goals equate to vague results.
Goals must be fully furnished with detailed
description of the what, when and how.

Vague goal – I will complete my college degree at night

SMART goal – I will take classes at night towards a
degree in accounting and will graduate in four years
time. I will commit myself to studying to get a
minimum 3.5 grade-point average in accounting and
3.0 in all other subjects
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Turning Your Goals into SMART Goals
 SMART –
Measurable: You can assess your
progress. Goals which cannot be measured
cannot be managed. Your goal is measurable if
anyone can tell you at the end of the deadline
whether or not you have completed your goal.

Vague goal - I want to be successful in my work

SMART goal – I want to save the agency at least 5% in
Administrative expenses in each of the next 5 years
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Turning Your Goals into SMART Goals
 SMART –
Attainable: Goals must be within
reach. High goals that stretch you are okay, but
high AND realistic goals are better. Unattainable
goals don’t motivate. Easy goals aren’t
challenging and do not contribute to growth.

Vague goal – I will run a marathon

SMART goal – I will take brisk walks around the block
every day for a month. Then I will jog every day for a
month. I will continue this routine and run in a 5k race
by next spring.
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Turning Your Goals into SMART Goals
 SMART – Relevant: Goals need to parallel your
agency’s purpose. Relevant goals are a sure way
to direct your efforts towards attaining something
that is supportive of your agency’s mission.

Vague goal – Within a year, I will become a politician
and support my agency through political contacts

SMART goal – By the end of the year, I will advocate for
my agency by becoming active and visible in politics to
increase and improve my agency’s fundraising and
grant proposals
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Turning Your Goals into SMART Goals
 SMART –
Timeframed: Goals need to have
deadlines. A goal free from a time element is
susceptible to procrastination.

Vague goal – I will write a grant proposal

SMART goal – I will start writing my proposal for an
XYZ grant on Monday and finish by Friday
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Turning Your Goals into SMART Goals
SMART Report Card
Specific
Measurable
Attainable
I will take classes at night towards a degree in
accounting and will graduate in four years
time. I will commit myself to studying to get a
minimum 3.5 grade-point average in
accounting and 3.0 in all other subjects.
Y
Y
Y
Y
I want to double my salary in 8 years by
starting my own food business and attending
business and management classes and
workshops.
Y
Y
Y
Y
I will start writing my proposal for an XYZ
grant on Monday and finish by Friday.
Y
Y
Y
Goal
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Relevant
Y
Timeframed
Y
Turning Your Goals into SMART Goals
Initial Goal
Provide
Recreational
Activities
Specific?
Is this Goal…
Revised Goal
Measurable?
Attainable?
Ensure that 95%
of all seniors
enjoy at least
one social
recreational
activity every
day
Relevant?
Timeframed?
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What is Your Goal?
Review your
initial agency
goal and turn
it into a
SMART Goal
Use the “smart goal vs. vague goal” handout to
help you revise your goal
12
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OUTCOME
MEASUREMENT
MODEL
Review of Outcome Measurements
The Power of Outcome Measurements
• Shifts focus from running your programs to
gauging the effectiveness of your programs
• “Outcomes” are about the participants
(someone learns) rather than the process
(someone instructs)
• Outcomes move the focus from how a program
operates to the good it accomplishes
• Outcomes assist you in selling your funding &
grant requests. (Agency met the food needs of
70% of all seniors in Kennett Sq. at or below
Pennsylvania Dept of Health guidelines.)
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Outcome Measurement Model
Programs
Agency
Program
SMART
Goals
Outputs
Program Outputs
(These are the
counts, numbers,
totals - the raw
data collected
from the
programs)
Activities
(This is what
programs do)
Agencies request
funding for these
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Outcomes
Participant
Benefits
(These are agency
measurable
results that
support the goals
and impact your
clients)
Outcome Measurement Model
What to include in each section of the model
Programs
Agency
Program
SMART
Goals
•
•
•
•
•
Feed and shelter
Provide training
Educate public
Provide counseling
Establish mentoring
programs
Outcomes
Outputs
• Number of
• Classes taught
• Counseling sessions
• Materials distributed
• Hours of service
• Participants served
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• New knowledge
•
•
•
•
•
•
Increased skills
Changed attitudes
Changed values
Modified behavior
Improved conditions
Altered status
Outcome Measurement Model - Example
GOAL
80% of adults
who take program
score 75 or better
on final exam
Adult
Literacy
Outputs
Outcomes
Comprehension
course – (M & W)
50 participants
95% scored 75 or
higher
Comprehension
course – (T & Th)
50 participants
Overall goal met
but masks a
potential problem
Comprehension
course
100 participants
No information on
effectiveness
Comprehension
course
Overall goal
met and highlights the
potential
problem
50 test results
50 test results
65% scored 75 or
higher
100 test results
80% scored 75 or
higher
100 participants
100 took exams
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Rating
Great
Shape
Recovering
Call Dr.
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UWSCC
PERFORMANCE
MEASUREMENT
REPORT
UWSCC Performance Measurement Report
Initial Program Funding Request Form
for 2012
Completed by Feb.
2013
Completed by Feb. 2012
Program Goals
Ensure that
95% of all
seniors
enjoy at
least one
social
recreational
activity
every day
Specific
Program
Activities to
Reach each
Goal
•Bingo
•Checkers
•Chorus
Final Program Results Form
for 2012
Activity Outputs
•# participants
•# participants
per activity
•Completed
satisfaction
survey
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Expected
Outcome
Measure
Actual
Outcome
Measure
For every
activity,
95% of
participants
satisfied
For every
activity
provide
the actual
%
achieved
Comments on
Actual vs.
Expected
Outcome
Differences
Provide
explanation
for every
variance
between
expected
and
achieved
Recap
What did we cover today?
 Developing Powerful Agency Goals using the “SMART” Model
• What are SMART Goals?
• Turning Your Goals Into SMART Goals
 Tying SMART Goals to the Outcome Measurement Model
• Review the Outcome Measurement Model
• Review UWSCC Performance Measurement Reports & Due Dates
20
What Happens Next?
Submission Timeline
Current Year - 2012
Jan
UWSCC Distributes
• Current Yr Initial
Form (Blank Form)
• Prior Yr Program
Results Report (4
columns completed)
Feb
Agency Returns
• Current Yr Initial
Form (4 columns
completed)
• Prior Yr Program
Results Report with
all columns filled in
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March
Allocation Panels
Receive Both Forms
What Happens Next?
Refine & Revisit Yearly to get the Results You Intend!
Agency’s Strategic Plan
(Vision/Mission/Objectives)
Program Goals
Fund Raising
Goals
Operational
Goals
Staff Development
Goals
2012 United Way Funding Application
Program
Goals
Performance Measurement Rpt
Performance Measurement Rpt
Program Goals
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Programs
Results
One-on-One Training
and Online Resources
• Agencies may request one-on-one assistance in
January on filling out the SMART Goals and Outcome
Measurements on the application form.
• UWSCC Online Training Resources
(www.unitedwayscc.org/campaigncentral/onlinetrainingprograms.aspx)
•
•
Agency Goals and Outcome Measurement Training
Document
Online Video on Outcome Measurement Model
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