CONSULTANCY FOR THE COMMUNICATION, OUTREACH, KNOWLEDGE
MANAGEMENT AND BRANDING STRATEGY OF THE KENYA CLIMATE INNOVATION
CENTER
OVERALL OBJECTIVE
To articulate the mission of Kenya Climate Innovation Center (KCIC) by constantly
communicating key messages and goals of its mission while disseminating detailed
information about the business activities and the role of the Center, in a way that positions
KCIC as a leader in climate technologies and incubation .
The Communication, Knowledge Management and Branding Strategy is also expected to
mobilise more partnerships and resources while strengthening the impact and brand identity
of the Center in the area of renewable energy, agribusiness, and water management.
The KCIC aspires to be perceived and accepted by all institutions and populace as well as
the External Partners as the main, unique and credible voice of clean technology
incubation.
SCOPE OF WORK
The Consultant will have to work closely with the management and board of KCIC. The
main task will be to develop a communication, knowledge management, and branding
strategy which takes into account the mandate of KCIC - focusing on its vision, mission and
objectives.
The tasks will include among others;
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Meet with management and board of KCIC, partners and stakeholders to gather
information to ensure that its strategy covers all the different communication,
knowledge management and branding needs of KCIC.
Provide accurate data and information to inform the implementation of the
communications, knowledge management and branding function.
Outline mechanisms to brand the KCIC internally and externally and enhance
recognition of the KCIC identity
Development of an organization-wide corporate brand strategy and architecture;
Assess KCIC’s data and information management practices and tools
Review the current knowledge generation and management practices within KCIC to
identify good practices as well as bottlenecks, gaps and duplication;
Conduct a rapid audience analysis, to identify the knowledge needs of the different
target audiences of KCIC at the country and regional level;
Undertake a mapping exercise of existing networks, websites and other on-line
resources dealing with clean technology and incubation-related activities and define
how these can support the knowledge sharing and learning strategy of KCIC;
Propose ways of establishing strong communities of practice, and organizing
captivating networking events for KCIC clients
Suggest systematic methods /tools to capture emerging knowledge in the context of
the different services offeredby KCIC; The tools should allow staff in different
departments to share knowledge, experiences and best practices.
Recommend strategies for building KM capacity among KCICstaff members and
partners;
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Recommend strategies for commercializing/earning income from KCIC’s knowledge
and information products
Suggest ways of maintaining up-to-date databases of newsletter mailing lists, people
and skillsets, consultants, partners and processes
Advise and support KCIC in avoiding unnecessary risks to its reputation
Defined priority lines of communication; Orientate the missions of the KCIC; Multiply
and diversify the products and information tools.
Broaden the scope of the audiences and define ways to attract public interest on the
KCIC;
Harmonize the different communication actions: internal, social, institutional,
marketing, as well as financial and their contribution to the perceived real image.
Coordinate and harmonize these actions to reflect the KCIC vision by elaborating
key messages and efficient communication tools.
Inculcate the communication,knowledge management and branding strategy on the
KCIC staff so as to master and use it well enough to attain the expected goal.
Assess the successes and the weakness of the internal and external
communication and recommend remedial actions.
Develop an online virtual network with information that will provide for a data base
for knowledge management, a platform to showcase events and capacity building
opportunities, news and success stories, links to support projects and initiatives, and
a blog-styled discussion forum (including access to social media and other modern
communication technologies) to share best practices and experiences regarding
outreach;
Organize and facilitate a training session for staff and focal points on areas of
business communications with emphasis on: – Development, editing and publishing
of the content of strategic information materials for advocacy and training/capacity
building purposes, including press releases, press kits, information packages for
national and regional sensitization activities and other public education materials;
Media advocacy strategies, including liaising with media to communicate key
messages to defined target audiences – Website development, including content
creation and the methods for managing a website and other social media platforms
suitable for the objective of dissemination and interaction with the stakeholders,
utilizing the most appropriate media platforms to meet their needs;
Recommend ways of effectively monitoring and evaluating various communication,
knowledge management and branding tools and activities, to measure the impact on
achieving the overall objectives;
Identify and collate a database of national, regional and international media outlets
with which the KCIC could build links to enhance advocacy, outreach and strategic
communications;
The Consultant will also provide: – Assistance with the development and
strengthening of national and regional communications plans/strategies
incorporating synergies between the partners and focal points communications
strategy.
OVERALL WORK
The Consultant is expected to deliver the following outputs:
Communication and Branding
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Submit inception report and draft work plan after two weeks of the date of award of
the consultancy
A comprehensive communication and outreach strategy including social media
strategy
A concept and guidelines for an online virtual network
Training session with KCIC staff and focal points on strategic communications on the
areas articulated in the scope of work;
Development of an organization-wide corporate brand strategy and architecture;
Assist in naming new products and services
An updated database of contact information of national, regional and international
media outlets;
First draft to be submitted after 4 weeks.
Visit partner institutions to assess the Communication activities on the ground so as
to tailor KCIC actual situation on the ground to what is relevant to the KCIC
Review the draft after receiving in-puts from the KCIC fraternity gathered from
outcome of workshops with assorted stakeholders and Communication personnel
Fully costed strategy document detailing the various communication and
branding activities (low cost and low tech) to be carried out by KCIC in a
phased/modular manner.
Submit final report at the end of the consultancy
Knowledge Management
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A synthesis of KCIC’s data and information management practices
and recommendations
A knowledge audit of KCIC
Methods and tools identified to capture internal knowledge generation under KCIC
Mapping exercise conducted and preparation of a comprehensive list
of existing networks, communities of practice, websites and other on-line resource
dealing with clean technology and incubation-related activities
Strategy note for strengthening KM function of KCIC
Fully costed strategy document detailing the various KM activities (low cost
and low tech) to be carried out by KCIC in a phased/modular manner.
DURATION OF ASSIGNMENT
The estimated duration of the assignment is 40 consultancy days effective from the date of
award of the consultancy.
PERFORMANCE CRITERIA
The Consultant is expected to undertake the services with the highest standards of
professional and ethical competence and integrity.
REPORTING
The consultant will work closely with the Director Corporate Service and Corporate Services
Manager at KCIC and shall have a primary accountability to the Chief Executive Officer.
FACILITIES TO BE PROVIDED BY KCIC
The KCIC will provide internet connection, printing and photocopying facilities as well as
working space for the consultant while the consultant works at KCIC and partners’
institutions
QUALIFICATIONS AND EXPERIENCE
The successful consultant for this assignment must be a legally registered firm with the lead
consultant having the following qualification:
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A Master’s degree in Information management, Knowledge Management,
Communication and Journalism. A qualification /certificate in Communication.
Have good experience in the fields of Communication, Journalism, Public Relations,
International Relations, Political Sciences, Marketing, and Branding among others
Have previous experience in developing an elaborate communication strategy for a
multi-stakeholder clientele.
Proven experience in dealing with diversified entities, especially multi-lateral
organizations.
Proven experience in dealing with African issues focusing on socio-economic
development of the continent.
Proven record of any previous work done not more than 5 years ago.
Demonstrate at least 10 years’ experience in the area of strategic communication
and international relations.
Submit at least a copy of Communication Strategy produced for any competitive
organization and explain how it was successful to achieving the goals of that
institution.
Provide documentary proof of professional and academic qualification and
testimonials.
Display cultural, gender, religion, race, nationality and age sensitivity if any and
adaptability.
Fluent in English as well as a good working knowledge of the other working
languages is an advantage.
Functional competencies
The Consultant must also demonstrate the following functional competencies:
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Ability to establish and maintain contacts with officers at KCIC and stakeholders
Ability to communicate effectively, both orally and in writing, is required to obtain,
Evaluate and interpret factual data and to prepare accurate and complete reports
and other documents
Builds strong relationships with stakeholders and responds positively to feedback
Demonstrate openness to change and ability to manage complexities
Consistently approaches work with energy and a positive, constructive attitude and
is able to handle pressure
Ability to work well as part of a multi-disciplinary team and work in a multi-cultural
environment Ability to understand a variety of specialized tasks related to
communication and information activities.
APPLICATIONS
Interested Firms should send (via e-mail) to KCIC’s address (see further below) the
following documents:
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Technical proposal detailing their understanding of the assignment and how they
would go about conducting the assignment.
Financial proposal providing details of the cost of undertaking the assignment; and
CV of the lead consultant demonstrating his/her qualifications, technical competence
and experience.
Chief Executive Officer
Kenya Climate Innovation Center
P.O. Box 49162 – 00100 Nairobi
Email:[email protected]
For further clarification, you may also direct them to Email: [email protected]
Please indicate the Assignment Reference number as part of the subject of your email.
Request for Proposals must be delivered to the address above by 17:00 hours EAT,
19thDecember, 2016.