NETWORK
APRIL 2017
BIG, BIGGER, BIGGEST
MARCH EVER FOR SCRATCH-OFF GAMES!
Our current scratch-off logo and tagline was introduced
way back in 1999. After recently conducting brand
research, we learned that both the logo and tagline were
still relevant. But, we needed to build on the key motivators for purchasing scratch-offs and segment our message
so it appeals to both the low-price point players ($1-$3) and as well as the high-price point
players ($5-$25).
The new logo and messaging debuted last month in various mediums to reach all consumers, whether they are looking for the “treat of a little play in their day” or the “indulgence of a little more play in their day”.
BIGGER
Game Day Thursday is out of here!
The past month has seen an increase in complaints from some common retailer mistakes:
Scratch-off tickets not activated!
We know that sometimes things just happen, but last month we experienced an increase in calls
related to tickets that had not been activated and therefore the player could not cash their winning
ticket! Please ensure that scratch-off tickets are activated before they are loaded in vending
machines or dispensers.
If a pack cannot be activated, this is a sign that either the pack is not assigned
to your store or the pack is past the last date to activate. If the pack is not assigned to your store a
simple call to security can fix the problem. When it comes to packs that are past the last date to
claim, those packs must be returned to your sales rep, they cannot be sold!
Let’s get social!
Like us on Facebook (KY Lottery)
Follow us on Twitter (@kylottery)
Of course, the biggest ticket ever requires some really big and creative Point-of-Sale and
we’ve got you covered with some great pieces to ensure everyone knows you’re carrying
BIG MONEY. If you haven’t committed yet, it’s not too late just contact your external or
internal sales rep and let them know you’re all in for this big game!
O
Second Chance Promotion April 3 – May 6, 2017
CMA Music Festival in Nashville, TN.
Enter with eligible non-winning Powerball tickets
MULTIPLIER
T
I
O
Promotion Reminder
N
S
Luck of the Irish Promotion
Lucky for Life is the game
to suggestively sell to your
players this month! Players
have the opportunity to
win a trip to Ireland!!!
Players must enter with eligible non-winning Lucky for
Life tickets worth $4 or
more between Monday,
March 13 and Tuesday, April 18th, 2017.
The Grand Prize Drawing will take place on Thursday, April 20th, 2017.
Corvette Cash
The chance to win a new 2018 Corvett® convertible is
quickly coming to an end! Players have until May 4, 2017
to enter any non-winning Corvette Cash tickets to be
eligible. Drawing is scheduled for May 9, 2017.
The Multiplier add-on feature costs the same as a base Keno wager. For example, if
a player wagers $5 on their base Keno wager and chooses to add Multiplier, their
total wager cost is $10. Therefore, adding Multiplier doubles the total cost of their
Keno ticket.
PRSRT STD
US POSTAGE
PAID
LOUISVILLE, KY
PERMIT No.
1982
Our first Gigantix™ game BIG MONEY
launched on March 27th and is loaded
with features and play value for a $10
ticket! In fact, it’s so large at 8” x 8” it
requires a larger dispenser and will not
dispense from our vending machines.
Sales Reps and Key Account Managers
have been pre-selling this game and many
of you have already committed to selling!
We’re hoping to achieve a minimum of
85% retailer penetration (as other states
have achieved) and with all of the advertising support to generate awareness, customers are sure to be asking for it so you
won’t want to miss out on this HUGE
new opportunity to boost sales!
M
New Multiplier feature coming to Keno on April 23rd!
1011 WEST MAIN STREET
LOUISVILLE KY 40202
Biggest KLC Scratch-off Ticket Ever (Literally!)
Promote Powerball to your players and they
may have a chance to win a trip to the CMA
Music Festival in Nashville,TN,Thursday, June
8 – Sunday, June 11, 2017. Players must enter
eligible non-winning Powerball tickets worth
$6 or more between Monday, April 3 and
Saturday, May 6, 2017. One (1) Grand Prize
will be awarded. The Grand Prize Drawing
will take place on Tuesday, May 9, 2017. See
website for additional details.
O
In an effort to make Keno even more exciting, we are
giving players yet another way to play and win! On
April 23rd we are launching a new add-on feature
called Multiplier that gives players a chance to multiply their Keno prize winnings up to 10 times. This
means a player that plays the 10-spot and matches all 10 numbers could win up to
$1,000,000 just by adding the Multiplier!
Retailers: Please post for all employees to read.
BIGGEST
iHeartRadio Nashville
CMA Music Festial
Promotion
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Keno game changes
Starting in March, we changed new game launch days to
the last MONDAY of the month. Of course, a big change
like this requires a re-brand too so what could be better
than BIG MONEY MONDAY and what better time to
launch BIG MONEY MONDAY than on March 27 to coincide
with the launch of our biggest ticket ever – BIG MONEY!
Launching new games on Monday offers several advantages to help your scratch-off sales
and bottom line, including:
• Allowing more time to get new games activated and in dispensers prior to
the upcoming weekend;
• If you sell out of your initial allocation of games, you can reorder prior
to the weekend.
• Typically, you refill dispensers on Mondays following weekend sales, so it’s
the perfect time to refill dispensers with brand new games!
P
Security Awareness
Prior to every Keno drawing a Multiplier number is randomly drawn. Possible
Multipliers are 1, 2, 3, 4, 5, or 10. If a player wins on their Keno ticket and they purchased Multiplier, their prize amount will be multiplied by the Multiplier number that
was selected prior to the drawing.
To support this new add-on feature, there will be an updated game brochure and a
play center insert promoting Multiplier. You will also be receiving new play slips that
are to be used starting Sunday, April 23rd. We are also providing you with a new
promotional tear pad containing information on Keno and the Multiplier that can be
placed on your front counter. As your customers are checking out, they can tear off
a sheet from this pad and take with them to learn more about Keno.
DRAW DATE 3/8/17
Prize
$2,500
$5,000
$9,000
$10,000
$25,000
$125,000
$100,000
$100,000
$60,000
$50,000
$24,000
$45,000
Drawing
Winner
Fast $50
Lisa Kleyer
5X
Ambryia Ashby
Triple Win
Kimberly Moore
Money Maker
Marina Warf
Slingo Trio 5X
Mark Meadows
Cash King
Mark Olson
$100,000 Jackpot Dblr Jerold McCardle
Make My Year
David Lee Blakey II
$60,000 Payout
Charles Lester
Make My Month
Josh Herren
Pac-Man
Ellen McBride
Wizard of Oz
Shane Strange
City
Simpsonville, KY
Ft. Knox, KY
Owingsville, KY
Louisa, KY
Mt. Sterling, KY
Louisville, KY
Louisville, KY
Horse Cave, KY
Arlington, KY
Lexington, KY
Henderson, KY
Richmond, KY
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Consumer Update
E
T
Smartphones and Retail: How do
shoppers prefer to buy?
It’s no secret that smartphone
usage has increased dramatically over the past few years.
But how are consumers using
this technology, and how has it
affected the foot traffic in your
store?
Percentage of consumers who have done the following on their smartphones in
the past 30 days:
A
I
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Billing changes coming this Spring!
The KLC is moving to validation based billing, which will replace the current issue and
activation based billing terms. This means packs of scratch-off tickets will be billed when a
certain percentage of low-tier winning tickets are redeemed or after a set number of days
after activation or issuance, whichever comes first. This is consistent with the billing practice in most other lottery jurisdictions.
This billing change will better align KLC’s collection of scratch-off ticket sales with your
collection of money from players. That means you will have more time to hold onto
unactivated tickets without being billed, which will allow you to carry more back-up inventory! This new billing term will also accelerate payment for packs of tickets that have
reached a certain validation percentage threshold. These changes should be a win for you
and the KLC. More details will be coming your way as we get closer to rolling out the
changes in late Spring.
Scorecard 2nd Quarter Winners!
Congratulations to the more than 1907 retailers who were eligible for the 2nd
Quarter Top Score Incentive on the Score-Sell-Succeed Scorecard Incentive program. Retailers needed to achieve a score of at least 50 in order to be eligible.
Drawings will take place at the end of every quarter this fiscal year. One winner
in each Sales Rep area has a chance to win a $100 Visa Gift Card. Below are the
winners for 2nd quarter.
CIRCLE K #3228
THORNTON'S #26
NEXT DOOR SPIRITS SHOPPE
CIRCLE K #3243
MILLENNIUM
LIQUOR SKY
BARDSTOWN WINE AND SPIRIT
COWBOYS #118
RHYTHM FOOD MART
DONGAR FOOD MART #0544
JEFFERSON REGION
Over the last year, there has been a significant jump in the number of consumers researching and buying products on their smartphone. But while researching and buying products
on smartphones continues to become a more mainstream activity, most consumers (even
most younger ones) still prefer to shop in a physical store.
Percentage of consumers who prefer to shop online or in-store:
ZEBULON DOUBLE KWIK #2034
RITE KWIK
KEAVY MARKET
RAMAN PETROLEUM
JEFFERSONVILLE FOOD MART
MOREHEAD TRUCK STOP
FAST LANE TOBACCO 312
EASTERN REGION
MINIT MART #663 HORSE PARK TRA
ELSMERE MINI MART
S &M
BP WINCHESTER
CORNER STORE
BLUE PANTRY #1
KROGER #410 (CROSSROADS)
LAKEWAY FOOD MART
OWENTON TEXACO
BLUEGRASS REGION
FASTWAY FOOD MART #9
POCKET'S #5
J & L MARKET
POCKET'S #17
IDEAL MARKET #10
JR FOODS #836
MARATHON 2
MARKETPLACE #83
CIRCLE K #3219
WESTERN REGION
We Sold the Winning
CashBall 225 Tickets
So be sure to keep those dispensers full and activate new scratch-off games quickly. Your
customers may have already researched them, and they’re headed your way to buy them!
Just one month after the changes to Cash Ball, there were two lucky
players that hit the jackpot! The lucky tickets were sold at a Kroger
in London AND Taylorsville Country Mart in Taylorsville. (Pictured left
Taylorsville Country Mart). Sue Redman, Linda Goldstein, Timmy
Goodlett and sales rep Jamie Tellman.
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BIG WINS!
The following retailers sold winning draw game and
Scratch-off tickets $10,000 and up in February:
DRAW GAMES
5X Fortune, $30,000
Get Go Express, Owensboro,
Jumbo Bucks, $75,000
$225,000 Cash Ball
Kroger
L-710, Carrollton,
Kroger L-331, London
Taylorsville Country Mart, Taylorsville Kentucky Cash Blowout, $10,000
Kroger L-721, Lexington,
$50,000 Powerball
Money Madness Doubler, $40,000
Smokers Oasis #3, Louisville
Kwik Two, Hardinsburg,
Star Food Mart, Louisville
$200,000 Cashfall, $10,000
Kroger L-332, Louisville
Meijer Gas Station #162, Louisville,
Blue Pantry #4, Florence
$200,000 Cashfall, $10,000
Catnip Double Kwik, Nicholasville
Minit Mart 528, Brownsville,
$25,000 Mega Millions w/Megaplier 5X Fortune, $30,000
Valu Market #2444, Louisville
Neighborhood Market, Elizabethtown,
Kentucky
Cash Blowout, $10,000
$10,000 Keno 8/8 spot - $1 wager
NY Mart, Shepherdsville,
Little Ricks, Lebanon Junction
Kentucky Cash Blowout, $10,000
SCRATCH-OFFS
Pantry Shelf, Hazard,
Crossword,
$10,000
101 Lotto, Oak Grove,
Peg’s
Food
Mart, Mt. Vernon,
Buried Treasure, $18,000
$200,000 Cashfall, $10,000
Circle K #3330, Louisville,
Redi
Mart #21, Danville,
Right On The Money, $125,000
$200,000 Cashfall, $10,000
Circle K #3331, Shelbyville,
Salem’s
Shell Foodmart, Lebanon,
Cash Royale, $25,000
Money Madness Doubler, $40,000
Chevron Gas, Bowling Green,
Shell
Food Mart, Winchester,
Cash Club, $125,000
10X the Money Extra Play, $10,000
Country Convenient, Lebanon,
Shorty’s Food Mart #1, Louisville,
$10,000 Holiday Gold, $10,000
$15
Grand, $15,000
Dairy Mart #148, Lexington,
Speedway #9330, Nicholasville,
$200,000 Cashfall, $10,000
$200,000
Cashfall, $10,000
Dongar Food Mart #0530, Louisville,
Speedway #9511, Louisville,
Lucky 7, $47,000
$200,000
Cashfall, $10,000
Five Star Food Mart #7625, Paducah,
$200,000 Cashfall, $10,000
Not seeing your store listed? We may have had
Food Fair of Ashland, Ashland,
too many winners to print, please check our
Kentucky Cash Blowout, $10,000
website for a full list of big wins!
Franey’s Food Mart #1, Owensboro,
$1,000,000 Powerball
Speedway #9628, Somerset
Games Starting April 24, 2017
#610 - ELECTRIC 8’S - $1
Four Different Pulse Colors to Keep the
Game Fresh in Dispensers!
• Win Up to: 6 Times and
Up to $800
• Free Ticket Prizes: Yes*
• Prize Payout: 61.90%
• Overall Odds: 1:4.80
• Ticket Length: 2.5”
• No Ultimate Second Chance
• UPC Code: 7 13156 006108
#617 - WINNING STREAK - $5
Over $7.7 Million in Cash Prizes!
• Win Up to: 15 Times and
Up to $30,000
• Free Ticket Prizes: Yes*
• Prize Payout: 70.90%
• Overall Odds: 1:3.43
• Ticket Length: 7.5”
• No Ultimate Second Chance
• UPC Code: 7 13156 006177
#621 - WONKA®
GOLDEN TICKET - $5
Featuring The Billion Dollar Challenge™
Second Chance Promotion
• Win Up to: 15 Times and
Up to $50,000
Free Ticket Prizes: Yes*
Prize Payout: 70.90%
Overall Odds: 1:3.49
Ticket Length: 7.5”
No Ultimate Second Chance
•
•
•
•
•
• UPC Code: 7 13156 006214
#495 - RUBY
RED 10’S - $10
Over $8.3 Million in Cash Prizes!
• Win Up to: 15 Times and
Up to $100,000
• Free Ticket Prizes: No
• Prize Payout: 71.40%
• Overall Odds: 1:2.93
• Ticket Length: 8”
• No Ultimate Second Chance
• UPC Code: 7 13156 004951
#614 - WORLD CLASS
MILLIONS- $25
Loaded With $50 &
$100 Winners!
• Win Up to: 25 Times and
Up to $400,000
• Free Ticket Prizes: No
• Prize Payout: 74.85%
• Overall Odds: 1:2.71
• Ticket Length: 11”
• No Ultimate Second Chance
• UPC Code: 7 13156 006146
LAST DATE TO CLAIM: Prizes for the following
scratch-off games must be claimed by 4/30/17.
Retailers will not be reimbursed for paying
claims on these games after 4/30/17.
#398 – WIN IT ALL
#440 – FEELING LUCKY
#442 – PAY ME!
#448 – MAKE MY WEEK
#452 - $2,000 JACKPOT
#454 – WORD-O-RAMA
#456 – 777
#458 – TRIPLE IT