CORPORATE
INSIGHT
STRATEGY
clarifying the possible . . .
“An investment in knowledge
always pays the best interest.”
Benjamin Franklin
Are you as prepared
as you want to be?
Corporate Insight Strategy (CIS) is known for asking the
tough questions of a leadership team about processes
and culture that you have developed and support.
When approached with the right goal in mind, formal
“planning
need not be a waste of time and can, in fact,
be a real source of competitive advantage. Companies
that achieved such success used strategic planning not to
generate strategic plans but as a learning tool to create
“prepared minds” within their management teams.
”
MIT Sloan Management Review
January 15, 2003
Simply having the right people and the right processes
“isn’t
enough in todays global economy to ensure
continued growth. Developing the right leadership skills,
the right culture and maturing the right processes is a
necessity for continued planned growth. We achieve this
through an actionable strategic plan designed by our
leadership team through Corporate Insight Strategy’s
annual Strategy Assessment Program.
”
April Seggebruch
MOVISTA
We invite you to experience the power of a CIS strategy
assessment session for you and your leadership team.
Alese Stroud
CEO
Corporate Insight Strategy
www.corporateinsightstrategy.com
Corporate Insight Strategy Goals
Our goals for you
• To clarify the possible
• To reduce chaos
• To provide insight to your corporate culture
• To achieve your business goals
• To leverage your leadership expertise into an actionable plan
• To document your non-financial value and stability
• To realize more stable and sustainable revenue
• To provide hard numbers for soft skills
Why Corporate Insight Strategy?
Why work with CIS or one of our certified consultants?
There are many approaches to strategic planning. You
need to pick the one that best suits your company and
your own goals for investing in the exercise.
Our approach is structured around an in-depth examination
of 8 business domains. We guide you and your executive
leadership team through a process of determining where
you are today and what you want to achieve for each
business competency examined.
The result of our work together is a package of detailed
analytics and a step-by-step roadmap for achieving your
stated objectives.
Where
are you
today?
Where do
you want
to be?
CIS
Execute
the plan.
How
important
is it?
It’s all about YOUR growth.
We help you gain the clarity you need.
Corporate Insight Strategy
examines these 8 domains of
business competency.
Business
Execution
Sales /
Marketing
Governance
CIS
Tracking /
Measurement
Infrastructure
Strategy
Products /
Services
Human
Resources
Culture
The CIS Score Card and Heat Map provide a
quick alert to business capabilities requiring
attention and investment.
CIS Score Card TM
Sales & Marketing
27
Products & Services
76
37
Infrastructure
78
29
63
Human Resources
49
Business Execution
67
44
Tracking & Measurement
76
41
69
Corporate Governance
51
Overall Health Score
73
40
72
Current
Target
CIS Heat Map TM
DOMAIN
Sales &
Marketing
Products &
Services
Infrastructure
Human
Resources
Business
Execution
Tracking &
Measurement
Corporate
Governance
CAPABILITY
1.1 Marketing
Plan
2.1 Product
Market & Fit
3.1 Operations
Management
4.1 Human
Resources
Practices
5.1 Business
Valuation
6.1 Budget
& Financial
Accounting
7.1 Corporation
Definition
1.2 Addressable
Market Definition
2.2 Product
Manufacturing
3.2 Facilities /
Plant
4.2 Benefits /
Comp Plans
5.2 Customer
Management
6.2 Expense
Management
7.2 Legal Matters
/ Contracts
1.3 Sales &
Marketing Skills
& Tools
2.3 Services &
Support
3.3 Hardware
4.3 Payroll
& Taxes
5.3 Investors
& Fundraising
6.3 Revenue
Plan
7.3 Compliance
& Protection
1.4 Marketing
Presence
2.4 Product
Skills & Tools
3.4 Software
4.4 Special
Events
5.4 Executives
Agreements
6.4 Forecast &
Inventory
Management
7.4 Patent
& Usage
Agreements
1.5 Lead
Generation
2.5 Data
Governance
3.5 Business
Taxes
4.5 HR Contracts
& Mediation
5.5 Key
Personnel
Management
6.5 Decision
Making
Processes
7.5 Privacy
Policies
Current = Target
Gap to Goal = 1 Level
Gap to Goal = 2 Levels
Gap to Goal = 3 Levels
Not Assessed
“Culture eats strategy for breakfast.”
Attributed to Peter Drucker
Culture is widely acknowledged as the glue that
holds an organization together.
How does your staff see your culture?
We can help you find out.
Corporate Insight Strategy examines 30+ areas
of corporate culture; giving you the opportunity
to make well-informed, intentional changes by
illustrating comparisons between corporate’s
current culture and desired future culture in those
different areas.
8
7
6
5
4
3
2
1
0
Cur. Fut.
Cur. Fut.
Cur. Fut.
Cur. Fut.
Cur. Fut.
A. Local
Independent
Planning
B. Local
Collaborative
Planning
C. Coordinated
Planning
D. Centralized
Goals / Local
Planning
E. Centralized
Planning
Executive
Mgnt w / Report
Mgnt w / o Report
Non - Mgnt
SUCCESS
Step 3
Step 2
Step 1
Corporate Insight Strategy provides
a detailed step-by-step roadmap for
achieving your goals.
This is what our clients say about us:
“Knowing the score is essential to winning
the game. Corporate Insight Strategy
allowed us to understand where we were
winning and where we needed to play
catch-up.”
April Seggebruch
Stan Zylowski
“Their ‘next steps’ report makes a CIS
Strategic Planning Assessment a solid
value.”
Randy Watson, CEO
This is what our clients say about us:
”A Corporate Insight Strategy Planning
Assessment should be performed annually
to demonstrate organizational growth to
the board and possible future investors.“
An experienced investor himself, Tery
stated “a solid record of organizational
and operational growth should support an
increased multiple when the time comes
to exit."
Tery Baskin, CEO
1
Standardized Model
3
Dedicated Days
8
Business Domains
35
Capability Groups
184+
1,300+
Competencies Examined
Details Tested
Business Value
Additional Services
Execution Support
Creating a strategic plan is key to growing your company.
As valuable as it is, a plan is nothing more than paper if
you and your team do not execute the goals you set forth
for yourself.
Corporate Insight Strategy is prepared to support you in
executing on your plan. Accountability and executive
level project management services are available on a
consulting fee basis.
Custom Assessments
Industry Specific Assessments: The CIS Assessment
Model is intentionally industry agnostic. We provide
industry specific development on a consulting basis.
Multiple Divisions: Our typical assessment spans the
entire company. Some companies prefer to assess each
division separately, creating the ability to compare
division growth.
Growth Trends: Performing a CIS Assessment annually
creates a documented growth trend suitable for sharing
with your board or potential investors.
Some of the tough questions we ask
How would you answer these questions for yourself?
1 – Do you want your customers to see your business
as providing the best product in the industry or would
your prefer they saw your business as the most effective
in the industry?
2 – Can you measure the effect of your culture on
employees? How might you change or enhance its
impact?
3 – In how many areas of business competency can your
company demonstrate well-defined processes for ongoing
adaptation to changing market conditions?
4 – What areas of your company demonstrate the largest
gap between current capability and where you really need
to be?
5 – How closely do you and your leadership team agree
about the current status of internal business competencies
and where you want to focus to create the greatest impact
on performance?
6 – What is the one thing you would change in your
leadership style and the one skill you need to improve
upon?
Corporate Insight Strategy’s Strategy Assessment
Program will help you achieve clarity about your answers
to these and many other tough questions.
“Strategy without tactics is the
slowest route to victory.”
Sun Tzu
“Corporate Insight Strategy helps
you find the fast route to growth by
documenting strategy and tactics.”
Alese Stroud
CORPORATE
INSIGHT
STRATEGY
Corporate Insight Strategy
501.420.4194
107 East Markham
Little Rock, AR 72201
www.corporateinsightstrategy.com