Economy actions
Action
Scores
Theme
1
Develop a conservation/
wildlife economy with
investment back into the
natural environment –
businesses to pay to improve
the environment
41 Economy
2
Support for local
people/businesses employing
local people
Next Steps
Information: Jim Walker from Ullswater Steamers and Ross Wallace from Reach for
Adventure talked about visitor giving schemes through Nurture Lakeland which they
offer to their visitors/ clients. More information is available here:
http://www.nurturelakeland.org/images/stories/pdfs/nlvgpbrochurefinal.pdf
Action: Nurture Lakeland could promote Visitor Giving through a business workshop.
There could also be more Ullswater specific projects that visitors could give to. Nurture
Lakeland is already planning a session with local businesses, LDNPA will support this
event to avoid duplication. Details will be circulated to the group.
Discussion: The group discussed the need for employment other than Farming and
Tourism (both of which are not well paid) to both attract people to the area and to keep
young people in the area.
The group also discussed opportunities for businesses and that it would be helpful for
them to be in one place and easy to apply for.
26 Economy
Action: This idea to be escalated to the Steering Group to for them to make links with
the sub groups. Chris Tomlin (LDNPA) to raise this with the Local Enterprise Partnership
(LEP) and the Local Action Group (LAG) and Cumbria Rural Enterprise Agency (CREA)
could also be contacted for advice.
26 Employment
Information: Tom Driscoll, from the Patterdale Village Store and Post Office, stated that
85 per cent of the people that use their shop are not local and are on holiday. They also
provide a local discount card which has been received well by some and not by others.
The discussion moved on to wider tourism and the possibility of an Ullswater Card that
provided a discount for Ullswater attractions and provided cross attraction publicity. This
idea could be pursued by the UIlswater Association, however not all local businesses
are part of the association.
Action: This idea could be discussed a business workshop, or through the Ullswater
Association. This needs to be prioritised by the Steering Group.
3
Improve/maintain existing
shops and services including
post office
Links with 28 and 37
1
Action
Scores
Theme
4
Develop apprenticeship
opportunities for young
people to learn technical
skills.
Links with 12
20 Employment
6
Keep money from car parking
in valley
Links with 18 and 24
Next Steps
Information: LDNPA are currently providing nine apprenticeship opportunities, this may
expand in the Rusland area depending on the outcome of a Heritage Lottery Fund bid.
Glencoyne Farm also provides apprenticeships. The group discussed the challenges of
providing opportunities and how funding and support for them works.
Action: This links to three above. A workshop could take place with organisations who
have provided apprenticeships to share their experiences with other businesses, along
with how to get funding or support to run apprenticeships. This needs to be prioritised by
the Steering Group.
Information: LDNPA car parking charges goes back in to delivering work in the park
itself. The discussion moved on to the bins being removed at Pooley Bridge Car Park,
this has led to a lot of litter.
Action: Rec to talk to our Car parking team to find out what solutions there could be to
replacing the bins. What is the income raised by LDNPA car parking and what is the
spend in the valley? Jim Walker talked about an adopt a station volunteer scheme that
works on the west coast, something similar could be pursued in Ullswater.
Bins were removed from car parks recently due to the unsustainable cost of, and the
high carbon footprint of our Property Team driving around the Lake District to empty
them. Also, during the summer months the bins need emptying everyday, which we
don’t have the capacity to do. Overflowing bins are both unsightly and encourage
unwanted animal foraging. There are now signs in every car park without a bin asking
people to take their litter home with them and, where possible, recycle. Other than that,
we would hope that visitors would not want to despoil the landscape of the Ullswater
Valley by dropping litter.
There is certainly the scope for local ‘champions’ to adopt car parks. We can provide bin
bags, litter pickers, gloves and a collection service should local people want to adopt
their nearest car park. Please contact Rec Cathey, Park Management Ranger, for more
information.
18 Transport
Follow up information
Spatially, the Ullswater Valley is roughly 9.3 per cent of the national Park and this figure
has been used to calculate the LDNPAs spend in the area. The figures aren’t exact as
we can’t be that precise, but they are our best estimate. Therefore, to follow up on what
was asked at the last Economy sub-group meeting, the total amount that the Authority
2
spend annually in the valley is approximately £910,000 and the total Ullswater income
from car parking is £133,000.
7
Develop better Wi-Fi to
enable on-line access to oral
history and local
photographs
Information: The Connecting Cumbria update states that Glenridding and Pooley
Bridge are under evaluation, which means the Exchange upgrade is being evaluated as
part of the Connecting Cumbria funded programme. Through the project there is
broadband champions for each area for Ullswater and the following Parishes Barton,
Martindale, Matterdale, Patterdale the Hub Coordinator is Fra Cooke
[email protected]
Moved from
heritage
18 theme.
8
15 Tourism
Action: The group agreed that promotion of existing activities was required more than a
new wet weather attraction. A leaflet along the lines of ‘Ullswater in the Rain’ that
promotes activities that can take place inside could be distributed in local hotels, bed
and breakfasts and other attractions. This could link with action three. This idea to be
shared with the Ullswater Association and Cumbria Tourism.
Make more and better
opportunities for visitors to
develop sensitivity about their
impact on the Ullswater
environment
Links with 10 and 11
14 Tourism
Information: The group agreed that a promotion of what was Uniquely Ullswater would
be a helpful marketing tool. There could be promotion and celebration of Red Squirrels,
farming history, the mine and history of tourism.
Action: This could be linked with the heritage project, and could include a children’s
quiz that takes you to different attractions in Ullswater to find the answers. Idea to be
escalated to the Steering Group for prioritisation.
Involve more local people in
educating tourists about local
traditions, history, industrial
heritage, wildlife, and
geology
14 Tourism
Links with 9 and 11
Be THE tourist destination for
red squirrel watchers and
protectors
13 Tourism
Links with 9 and 10
Investigate scope for better
wet weather attractions
9
10
11
Action: The group felt there was no further action required at this time, because of the
work underway.
Information: The group listed a number of indoor attractions in the area: Ullswater
Steamers, Dalemain, Rookin House, Rheged and Local pubs.
3
12
Develop farm apprenticeships
for young people
13 Employment
Links with 4
13
Roads need to be kept clear
in winter; especially the
Kirkstone Pass.
11 Transport
The actions below were not discussed at the meeting.
Action
14
15
16
17
18
Develop a better route for
families from Glenridding to
Aira Force
Support farm diversification
activity
Make arrangements for better
joint working for tourism
businesses and landowners,
based on mutual benefits
(sewerage, water etc)
Public transport too
expensive – concessions for
locals on steamers
Cheaper parking in car parks
so less on-street parking
19
Greater use of the lake
Scores
Theme
(very similar to 21 and 39)
Next Steps
10 Tourism
Economy
and
10 Employment
9 Tourism
8 Transport
8 Transport
Links with 6 and 24
Tourism and
8 Transport
20
Increase younger visitors
(‘thrill seekers’)
7 Tourism
4
21
22
23
24
25
26
Action
Scores
Theme
Website with accurate
information about when
Kirkstone Pass is shut,
updated by locals, Twitter etc.
Webcam and temperature
gauge on Kirkstone Pass Inn.
6 Transport
Develop opportunities for
visitors to experience and
learn about traditional farming
Double the number of tourists
to the valley
Next Steps
6 Tourism
5 Tourism
Flexibility is needed in
managing car parking; 28 day
rule should be relaxed for
extremely busy periods for
overspill; this will take
pressure off the roads
4 Transport
Snowplough to Kirkstone
Pass Summit. This happens
from the south side but from
the north it stops at
Brotherswater
4 Transport
Develop a cycleway along
A592 between Glenridding
and Pooley Bridge and large
car park
4 Transport
Links with 6 and 18
27
Improve standards hospitality
and catering
4 Tourism
5
Action
Scores
Theme
Next Steps
28
Reduce business rates for
local shops
4 Economy
29
Support campaign for school
terms to reflect a year round
economy
Links with 3 and 37
4 Tourism
30
Establish a way of
disseminating news (e.g.
road closures)
4 Transport
31
Improve coach parking
3 Transport
32
More parking at Glenridding,
Patterdale and along the lake
3 Transport
33
Cycleway from Patterdale to
Pooley Bridge (not A592)
3 Transport
34
35
36
37
Post bus/public transport for
east side of lake – access to
health care is a challenge
More festivals (varied); food,
sailing, walking
3 Transport
3 Tourism
More people working from
home to maintain vibrancy
3 Other
Begin a ‘shop local’
campaign, including local
discounts
2 Economy
Links with 4 and 28
6
Action
38
Do something about HGV’s
using Sat Navs which take
them up Kirkstone pass
Scores
Theme
Next Steps
2 Transport
39
Better signage Re: Kirkstone
Pass i.e. open/closed
2 Transport
40
41
42
Coaches encouraged to stop,
not just pass through to their
main destination
Better parking solutions (less
car parking in closed valleys)
Fill tip (Mill Moss) at
Patterdale with river gravel to
make car park
2 Transport
2 Transport
2 Transport
43
Better drainage of roads
2 Transport
44
Gritting to start earlier in the
day to benefit morning
commuters
2 Transport
45
More consideration about the
impact of closing roads on
local who have to travel
everyday. Don’t close them
so often
2 Transport
46
Reduce the number of coach
tours
2 Tourism
7
Action
47
Coach parking and turning
circle at ferry terminal
Scores
Theme
Next Steps
1 Transport
48
Low or no cost parking for
locals
1 Transport
49
Make all footpaths safer
1 Other
50
Less road signage
1 Other
51
Gritting should take place on
east side of lake
1 Transport
52
53
54
55
56
57
58
Lobby nationally for
staggered school terms to
avoid ‘peak and trough’
tourism
Make available for more
learning facilities for visiting
schools
Develop new educational
centres (a bit like Tourist
Information Centres)
Investigate scope for using a
‘local pound’ to keep money
in the valley
Better signage for footpaths
Develop better infrastructure
for more tourists
More holiday lets, less
second homes
1 Tourism
1 Other
1 Tourism
Economy
1 and Tourism
0 Tourism
0 Tourism
Economy
0 and Tourism
8
59
60
Better coordination of
communication regarding
large events to co-ordinate
0 Other
Increase the number of nonwalkers through coach tours
0 Tourism
The group agreed no further action was required on the actions below.
5
Need for Swiss style
transport; really good links
and timings between buses
and boats IN Ullswater and
out to Penrith (and back);
responsive i.e. interactive
booking solutions for buses;
carbon free (electric buses);
all year round
19 Transport
The group discussed the expansion of the Go Lakes project in the area which would
support this. At the moment the group agreed not to take this forward.
No further action.
9