VALUE PROPOSITION OF OCULUS RIFT
 The Virtual Reality Device
By Josh Danzy
INTRODUCTION
Oculus Rift is a virtual reality device that specializes in gaming, movies,
destinations, or just a device capable of spending time with friends in virtual
reality.
PORTER’S GENERIC STRATEGIES
The Oculus Rift will compete on differentiation and it will target a Narrow segment
of the market.
Oculus Rift can compete on differentiation because it offers the capability of playing games,
being able to watch movies, and being able to spend time with your friends all in virtual
reality unlike its competitor like Samsung VR.
Due to the unique experience the Oculus Rift has to offer, the main focus will be on a very
narrow segment of the market. Primary focus goes towards people who want an “out of
body” experience using virtual reality.
TARGETED SEGMENTS
Virtual reality is becoming more and more popular with the increase of
millennials in today’s society. Instead of just having to sit at a computer and
play games, or through the use of a console, you can dive in a game with
virtual reality from the comfort of your own bed.
Oculus Rift further helps it’s market by allowing the use of its users to watch a
movie without going to the movie theaters, or going to the destination without
putting forth the effort of travelling.
KEY BENEFITS OFFERED
The Key benefits we will offer are:
The ability to have a gaming, movie, and travelling experience you would not be able to
have otherwise.
Insight into other cultures due to the travelling experience.
Being able to hang out with your friends from anywhere in the world as long as they have an
Oculus Rift.
UNIQUE CAPABILITIES
Our unique capabilities are:
An out of body experience
Since the Oculus Rift uses virtual reality, you can be anywhere you can imagine without
physically being there while still gaining the experience and knowledge as if you was there.
Continuous content updates
Because Oculus Rift is continuously growing, so do we. We have to be able to continue to offer
newer games, videos, and an updated geographic experience.
VALUE PROPOSITION
Target
Segments
Oculus Rift
Key Benefits
Offered
Unique
Capabilities
 Gaming, movies, travelling
 Unique experiences
 Out of body experience
 Virtual reality genre
 Insight into other cultures
 Making new friends
 Friendship and memories
 Content updates
Value
Proposition

Oculus Rift serves the
virtual reality segment
by providing games,
movies, and travelling
all from the comfort of
your own home while
giving the experience
as if you was there in
person.