DATA MANAGEMENT
CONTENT ORGANIZATION AND
MEDIA IDENTIFICATION
John Doe
Executive Vice President
Digital Division
Objectives
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Setting the Stage (Handout)
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Identification between systems design principles
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Numbering (Smart / dumb)
Master Data / Data
Basic Definitions for Title, Program, Version, Alpha, Metadata,
Inter system
Across the Enterprise
Across multiple Enterprises
Ccontent organization approaches (What’s working, what are the opportunities) – GOAL: Get on the same page
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Review current approaches (Page 1 – screenshots and words, page 2 hierarchy picture
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What definitions need to be worked out? What of that needs to be sorted out before the project starts
What do we want our practices to be:
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Spain
Budapest
UK
Digital Backbone / SPE Distribution
LATAM
EIDR
What are the strengths and weaknesses of each approach?
What questions were raised on Wednesday data movement that we need to address?
What are the design constraints related to these (ie broadcast system requires a smart number ?
What design principles would we want to leverage from what we are doing?
What IDs (Data) should be referenced across the enterprise or between enterprises? For enterprise or inter enterprise, how should re
register or issue ide?
Will this approach work for our digital distribution models (VOD/OTT)? If not, what needs to be considered
What needs more discussion and needs to be sorted out before GL
What are the gaps from where we want to be to where we are today?
Master Data Opportunities
Metadata and VOD/OTT – What additional metadata requirements do we need to plan for with VOD and OTT?
(Leverage Spencer and Jocson and previous day comments)
What Systems and Dataflows are in plan and what additional analysis do we need to complete to lock down scope?
Decide what content
Outputs
• Homework or Decisions on
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Content organization approach
Indentifiers used (Internal / External)
Masterdata in Scope
Source Systems
• Design Principles
Questions
• What needs to be identified?
• Versions
• How do we want to organize our content? What
does a reference architecture look like?
• What issues or opportunities
• What are our master data opportunities?
• Design Principles
• What should be centrally registered versus locally
registered?
• What is the implication on Data Migration
• OTT / VOD needs versus Broadcast Needs
Identify Areas of Content Organization
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Titles (Programs)
Versions
Alphas
Inventory
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Core Media – Source – from distributor
Supporting Materials (Eagle)
Promotions
Physical Sources
Deliverables – Transmission Copy
• Other?
Defining Version
• What is the current definition of version?
• How does it relate to what we define as an
alpha?
• Review examples
Content Organization: Definitions
Title/Program
Title is the master data describing the intellectual property, which is maintained as the highest level
of organization for its content.
Alpha
Alpha is a unique picture/audio/content cut of a Title (See 'Title') created for business, territory,
S&P, etc. It can loosely be thought of as a "version".
In regards to fulfillment, it is the secondary level of organizational data used with a Title (See 'Title')
in order to drive what end Product needs to be manufactured. (Title > Alpha > Component)
Version
Master Data
Metadata
Metadata is the data that describes other data.
Metadata
Specifications
The Metadata Specification defines the information required to generate a Metadata File for a
specific customer or client
Technical
Metadata
Technical Metadata represents the data values that are captured for specific ingested or deliverable
assets (i.e. frame rate, bitrate, aspect ratio, codec, audio configuration, file format)
Component
A Component is the building block for the creation of a 'Product', e.g. video, audio, subtitle,
chapters, etc. A Component is the discrete audio, video, text and/or combined Assets (See 'Asset')
that are associated with a Component Type, stored as raw materials for Automated Content
Processing. Components are Title (See 'Title') and Alpha (See 'Alpha') specific.
A Component can be used in one or many deliverables (applies to both digital and physical media).
Content Organization: Definitions
Asset
Asset is meant to convey the broad scope of physical or digital elements maintained and
tracked as a unit within any asset management system. Asset metadata uniquely describes the
characteristics of the asset and must be permanently connected to the essence whether in a
physical or digital asset management system. Whether an asset contains multiple parts, e.g.
5.1 Audio, or whether each part is maintained as an asset is subject to the specific protocol of
the managing system. With regard to the more formal term, Component (See Components); an
asset, once verified and matched to Component Type specification, becomes a component. All
Components are assets, not all assets are components.
Content Org Approaches: :LATAM
Program record created
representing a season. No
series level record seems to
exist
Season Identified by ‘ID’ field
Contains full list of episodes
which exist season
Program record created
representing an episode.
Episode record Identified by
‘Content Reference’ ID
Contains full list of alphas for
episode. Each alpha contains
distinct ‘Transmission ID’ which
is the same as the barcode
Materials for Transmission
Associated directly to the TX
id/Barcode on the alpha
Content reference id from episode is
referenced for each segment
Content Org Approach: LATAM
Program: Beveriy
Hills 90210 –
Season 3
ID: 1111046
Episode: Mystery
Loves Company
Content Ref ID:
24633
Version A: LAT
Barcode:
X194636
Materials –
Segment 1
Barcode X194636
Content Ref ID:
24633
Materials –
Segment 2
Barcode X194636
Content Ref ID:
24633
Version B: BRA
Materials –
Segment 3
Barcode X194636
Content Ref ID:
24633
Episode: Home
and Away
Version A: LAT
Version B: BRA
Title : Alpha : Component Structure
Title
FEATURES
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Title is the highest
organizing level of
SPE’s intellectual
property
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Alpha can be
thought of as a
version or a unique
cut of a title
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Component is an
asset approved to
fulfill a specific
title alpha
Spider-Man
(Program)
Alpha
Alpha-to-Alpha association
Alpha Type:
Alpha attribute:
“Original Market”
The Making of
Spider-Man
(VAM)
Director’s
Commentary
(VAM)
Director’s Cut
(Program)
HOME ENTERTAINMENT
Virgin Air Cut
(Program)
Original Theatrical
(Program)
AIRLINE
Domestic Teaser 1
(Teaser)
Domestic Trailer 1
(Trailer)
THEATRICAL
Component
Title Types
Color Key
5.1 (Discrete)
Audio
(Program)
NTSC 16x9 FF
(Program)
Spanish (Lat Am)
Subtitle
(Program)
Spanish (Lat Am)
5.1 (Discrete)
Audio (Program)
Standard Stereo
Audio
(Teaser)
NTSC 4x3 FF
(Teaser)
Alpha Types
Color Key
Component
Types
Color Key
Program
Program
Program
VAM
Teaser
Teaser
Trailer
Transformers
Unrated
Client Specification
Transformers/
Unrated
16x9FF
HD
OM
169FFHDOM
Transformers/
Unrated
4x3LB
NTSC
OM
43FFNTSCOM
Transformers/
Unrated
5.1 LAS
AUD
5.1
LAS
Transformers/
Unrated
AUD
5.1
Eng
5.1 Eng
Transformers/
Unrated
CC
Eng
CC Eng
Title/Alpha/Component Structure
Content Organization: High Level
Program
Version
Version
Inventory (Assets)
Inventory (Assets)
Inventory (Assets)
Inventory (Assets)
Content Organization: Example - 1
Breaking Bad
Version: SD
Version: HD
HD Source
Subs
SD Source
Subs
Content Organization: Example - 2
Breaking Bad
Version:
Compliance Edit
Version: Dom
Source
Subs
Source
Subs
Content Organization: Example - 3
Breaking Bad
Version:
Localized -
Version:
Localized French
Spanish
Source
Spanish Subs
Source
French Subs
Content Organization: Example - 4
Breaking
Bad
Version: Base
HD Source
SD Source
Version: Int
Subs
HD Source
French
Subs
Spanish
Subs
German
Subs
What Level of Content Organization exists in
Business Systems
• Harris Systems (Broadcast Master, Harris,
Landmark)
• GPMS
• Eagle
• Cineshare
• Media Center (CWM)
Internal and External Identifiers
Area
Identifiers
Program
Transmission ID, SPTN House Number, GPMS ID
Version
Version ID
Alpha
Inventory (Assets)
Barcode
Content Registration
• Internal Product Identification
– What internal identifiers are used within the existing
business systems
– Which identifiers are hardwired into existing business
processes and automation
• External Product Identification
– Registration to external organization (i.e. EIDR, ISAN)
Master Data Opportunities
• Where can we nourish existing content
Metadata surrounding hierarchy
Area
Type
Program
General Title Attributes, Program Identifiers, Localized
Metadata (i.e. Synopsis, Titles, Genres, Copyrights,
Ratings), Client Specific Identifiers, Rights, Transmission
information?
Version
General Version Attributes, Alpha Identifiers, Localized,
Rights, Transmission information?
Inventory (Assets)
Asset Identifiers, Technical Metadata (i.e. Aspect ratio,
format, framerate), QC, Ingest related (encode facility,
ingest date, source id),
Deliverables
Technical Metadata, Title and Version metadata, Client
Specific, Rights Detail, Package Details, content status?
Metadata related to Linear, Non Linear, OTT
Non-linear metadata
Program
Asset
s
Rights
Version/Alpha
Metadata for VOT/OTT
Data Movement –Originated vs. Interfaced
Open Questions
• What will be the source system for setting up in the initial
program?
• What level of content organization do we need within each
business system in order to complete end-to-end process from
program set up, delivery to play-out?
• Do we need standardized rules for defining versions for
consistent inventory?
• How do we deal with promotions and supporting materials in
the content hierarchy?
• What are the areas of data that will need to be interchanges
across systems and at what point in the cycle are they
needed?
• Metadata for content exports out of CWM – do we need to
source this information from GPMS? Or are we storing and
editing internally at the MC
• Where does schedule fit in the content oganization?
Data Migration
• What data can be migrated immediately?
• Implications of data migration
• Long term data migration goals
Homework
• Check connections to the RFP
• Kelly to connect to RFP via YouSendIt
• Kelly to see Vision
Wrap-up and Review
Question 1 -
Question 3 -
Question 2 -
Question 4 -