Managing Student Recruitment Agents
Pre-conference Workshop
Monday, May 29, 1:00 PM - 5:00 PM, room 410
Presenters:
Session Description:
The use of student recruitment agents continues to increase in international enrollment.
Gain insight into marketing strategies that recognize the role of agents and key countries
where an agent strategy can be applied. Case studies from industry experts, and the latest
research, address the critical factors of selection, management, and motivation. Intended
for professionals who are considering using or who have recently partnered with agents.
Mike Henniger
Vice President
Sales & Marketing, ICEF
Learning Objectives:
Mark Lucas
Director,
iae GLOBAL Ltd
•Distinguish the agent’s roles in the student recruitment process, how agents operate,
and what would make them effective for your institution.
•Analyze how to screen and select agents to ensure they meet the requisite professional
standards.
•Gain insights into creating codes of conduct for agent appointment and training and
best practices for agent engagement.
•Understand basic agent contract requirement, annual review processes, involving your
appointment agents in your marketing communications and motivational techniques
including financial incentive schemes.
Zehra Angel Ahmed
President,
GNET-Global Network
Working with Agents: Expanding
International Student Recruitment Strategies
Concurrent Sessions
Wednesday, May 31, 2:45 PM - 3:45 PM, room 403
Session Description:
Presenters:
This session will examine the do‘s, don’ts, and musts when working with student
recruitment agencies. Learn to recruit high-quality agents, establish a well-designed
communication channel, and how to track your return on investment.
Ian Cann
Director, USA,
ICEF
Learning Objectives:
•Upon completion, participants will learn how to recruit high quality agents.
•How to effectively establish an agent communication channel.
•How to track your return on investment on agents.
Allison Forbes
Student Affairs Manager,
Virginia International University
A NAFSA
Global Advocate
[email protected]
www.icef.com
Visit ICEF
at booth #1401
Model Practices for Working with Agents
to Increase International Enrollments
Global Partner Session
Thursday, June 1, 9:30 AM - 10:30 AM, room 404
Session Description:
Global Partner Chair:
Education agents play a crucial role in international student recruitment. Partnering
with quality education agents is an effective way of increasing the quantity, quality,
and diversity of your international enrollments. Learn how to select, train, support, and
compensate your agents to get the best recruitment results.
Mike Henniger
Vice President
Sales & Marketing, ICEF
Learning Objectives:
Global Partner Presenters:
•Participants will leave the session with a much better understanding of how to
select, train, support and compensate education agents.
Richard Carter, Ph.D.
Dean,
School of Continuing Education
and Special Programs,
University of South Alabama
•Learn from representatives of U.S. higher education institutions that have
strategically increased international enrollments by utilizing their international
agent networks.
•Gain practical knowledge and tips to better work with agents to meet you
international student recruitment goals.
Diverse Drivers: Issues and Trends
in International Recruitment
Concurrent Sessions
Friday, June 2, 8:30 AM - 9:30 AM, room 403
Session Description:
Presenters:
With a focus on emerging markets, this discussion uncovers some of the key issues
and trends shaping the global demand for education. Expert panelists will survey the
latest market data, explore the market diversification imperative, and share related
research, including insights from NACAC’s State of College Admissions report.
Craig Riggs
Editor,
ICEF Monitor
Learning Objectives:
•Identify current key challenges to international enrollment management
professionals in delivering the internationalization objectives of their institutions,
especially as they relate to global trends and shifting enrollment patterns.
•Participate in an interactive debate and discussion to reflect on current
practice and consider the techniques, approaches, and views of other industry
professionals.
•Discover the most effective recruiting tactics, marketing techniques and
messages, and get tips regarding social media, agents, competitors, partnerships,
and new product offerings to succeed in the dynamic marketplace.
[email protected]
www.icef.com
Pamela Barrett
CEO and Director,
Barton Carlyle
Lindsay Mathers Addington
Associate Director,
National Association for College
Admission Counselling
Visit ICEF
at booth #1401