University of Houston-Downtown | Davies College of Business
Marketing
Continuing and Professional Education
CO-CREATING WITH YOU OPPORTUNITIES FOR CAREER SUCCESS!
OMCP Social and Mobile
Marketing Professional
Introduction to Online Marketing
Digital Marketing Foundations
The Social and Mobile Marketing Professional Program
is offered in partnership with Ed2Go. In this program,
you will learn how to build mobile and social marketing
campaigns from start to finish. You’ll master the
different opportunities available, understand when to use
the different channels, and know the best way to reach
people on the go.
SEO Foundations, Social Media Foundations, Content
Marketing Foundations, Conversion Optimization
Foundations, Web Analytics Foundations, PPC
Foundations, Mobile Marketing Foundations, Email
Marketing Foundations
You’ll learn the scope of digital marketing and learn
how to make mobile marketing and social media work
in your favor. Consumers don’t wait until they get home
to share their experiences, good or bad, on social media.
They do it in the moment, on the go, from laptops,
tablets, and phones. Learn how to harness that power for
good, and you’ll become an asset to any company. This
program will prepare you for the OMCP® certification
exam.
What is Content Marketing?, Identifying Prospects,
Writing Messages and Creating Content, Getting Your
Message Into the Media, Becoming an Industry Expert,
Content Strategy and Challenges, Measuring Results,
Blog Marketing. Social Media Marketing Channels,
Image Marketing, Video Marketing, Article and Press
Release Marketing, Email Marketing, Event Marketing,
B2B Marketing
The program is taught by a group of highly-qualified
instructors: Avinash Kaushik, Bryan Eisenberg, Jennifer
Evans Cario, Brad Geddes, Danny Dover, Jeff Hasen,
Greg Jarboe and Jamie O’Donnell.
OMCP® Mobile Marketing Practitioner
You will learn how to do the following tasks as they
relate to social media and mobile marketing:

Understand the landscape of digital marketing

Leverage the most popular social media channels to
further business goals
Establish an effective reputation management
program
Build an effective mobile marketing campaign from
start to finish



Leverage geo-fencing opportunities for SMS and
MMS mobile campaigns

Write content that attracts attention
Total Time: 190 hours
Location: Online
Registration: $1795 for full program
Duration of program: 9 months
Visit uhd.edu/smmp
Call now (713) 221-5015
OMCP® Content Marketing Practitioner
Introduction to Mobile Marketing, Understanding
Mobile Devices, Core Mobile Product and Service
Offerings, Supplemental Products and Service Offerings,
Mobile Advertising and Search, Incentives and Loyalty
Programs, Combining Mobile with Other Channels,
Mobile Marketing and Social Media, Location and
Mobile, Mobile Rules and Regulations, Mobile Marketing Measurement and Analytics, The Mobile Website
OMCP® Social Media Practitioner
Introduction to Social Media, Creating a Social Media
Strategy, Understanding Paid, Earned, and Owned
Social Media, Social Sharing, Blogging for Business,
Finding and Communicating with Influencers, Video
and YouTube Marketing, YouTube Advertising, Social
Networking and Facebook, Facebook Advertising,
Microblogging and Twitter, Twitter Advertising, Online
Reputation Management, Social Media Measurement,
Social Medial Analytics, Pinterest Marketing, Marketing
through LinkedIn, Instagram
Paid Social Media Advertising Short Course
YouTube Video Marketing and Advertising
Short Course
UHD’s Davies College of Business is accredited by the Association to Advance Collegiate
Schools of Business, the highest standard of achievement for business schools worldwide.