Additional Fundraising ideas to smash your fundraising target
Promoting your fundraising page by email, on social media and in person are the bread and butter of
Football Marathon fundraising and the more you do of this the more you’ll raise – but here are a few
creative ideas to help go the extra mile. These are all tried and tested winning ideas.
The Football Marathon World Cup Sweepstake
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Print off a list of the names of all the nations taking part in the World Cup, cut them up into squares
and put them in a hat/bowl/basket/bin
Charge 32 colleagues/friends a few quid to draw a nation out of the hat
Email them a list of who has drawn which country to avoid cheating later
Whoever has the piece of paper with the name of the eventual World Cup winners wins a share of
the total prize fund/a special prize of your choosing.
The rest of the prize fund goes to your Football Marathon fundraising efforts and is paid into your
Justgiving page (you can do this as soon as you’ve collected it rather than waiting until the end of
the World Cup).
If you can get 32 people to take part each paying £3 a ticket - and then have £30 as the prize fund, you’ll
raise £69 towards your fundraising target
The Football Marathon Selfie Campaign
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Capture/source one of the following things:
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A photo of you in last year’s Football Marathon t-shirt
A photo of a footballing injury you’ve sustained
A photo of you in your football kit or the shirt of your
favourite team/nation
A video of you doing a piece of outrageous footballing skill
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Post this photo or video on your Facebook page along with
your fundraising page address and/or Textgiving Code.
Nominate your friends/family/teammates to follow suit.
Here’s some example text to post with your picture:
“I’m playing football for 12 hours to raise money for TackleAfrica.
Sponsor me by texting XXXXXXX £5 to 70070 or visit
www.xxxxxx.com/xxxxxx. Nominate Dave Johnson, John
Davidson, Terry Terryson and Barry Barrington to post your own #footballmarathonselfie.
The Inter-team Fundraising competition
One of the biggest challenges for a team captain is getting all 8 team members actively fundraising early
on and sticking with it regularly until they’ve smashed their target. One way to help with this is try to
monitor the amount that each player in your team has raised, and then have incentives and penalties for
those that contribute most/least to the team effort.
How to monitor how much each player has raised:
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VirginMoneyGiving allows you to invite players to your team page, and then donors can select which
player they are giving to
Justgiving has a Team Page function where each member sets up their own page, plus a summary
team page which shows the amounts raised on each sub-page
Even on a normal page it’s usually possible to see who has raised which donations – and the process
of asking the team who is claiming the anonymous donations is a good way to build engagement
Ideas for incentives and penalties:
These are all ideas that have worked in the past for different captains – choose those most appropriate to
your group dynamic
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Top fundraiser’s referee duty is covered by the bottom fundraiser
Top fundraiser takes all penalties and free kicks
Top fundraiser gets on demand foot-massages from bottom fundraiser
Bottom fundraiser has to wear a tutu/banana costume on the day
Bottom fundraiser brings food and drink for the top fundraiser/whole team
Bottom fundraiser has to pay the difference to get the team up to target on the day of the event
This last one is difficult to enforce but usually creates enough panic to get everybody active so nobody has
to pay out!
The Great Football Marathon Bakeoff
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Bake some delicious cakes or biscuits, perhaps using some sporty themes here
Sell them to your friends/colleagues/family
Pay the money into your justgiving page
If you bake 50 cupcakes and sell them for £2 each, you’ll raise £100 and impress 50 people with your newfound baking prowess.
The Football Marathon Pub Quiz
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Find a well-placed pub that will give you some space in which to run a pub quiz
Invite your friends/colleagues/family to attend for a small fee in return for the chance to take place
in a pub quiz
Beg, borrow, steal or buy a prize for the winning team
Write some questions or use our quiz pack (available on request)
Ask people the questions and mark their answers. Have fun.
Give the prize to the winning team
Ask everyone to sponsor you
If you get 10 teams of 5 people to pay £10 per head to come to your quiz and spend £50 on a prize, you’ll
raise £450.