Role Profile: Head of Insight
The Organisation
The British Association for Screen Entertainment (BASE) formerly the BVA, has been operating for 35
years. It is a leading trade body established to champion the interests of the video category in the
UK. We inform the category and represent its interests collectively to: the public, the media,
Government and other industry organisations.
BASE members include major film and television companies, independent labels, suppliers and
delivery partners covering production and distribution of film, sport and fitness, music video, TV,
children’s and special interest programming.
The UK home entertainment category is a dynamic £2bn industry in the midst of an exciting
evolution as consumers blend consumption across disc and digital, ownership, rental and
subscription models. This exciting leadership role will drive category level understanding of market
trends and consumer behaviours.
The role will support sister organisations The Industry Trust for IP Awareness (IT) and Digital
Entertainment Group Europe (DEGE).
Position Summary:
1. Lead and deliver a comprehensive category insight programme
2. Drive strategic objectives galvanising member and category support for the delivery of
unique insights
3. Grow and evolve a comprehensive partnership network
4. Deliver clear and concise analysis of consumer behaviour and market trends
5. Provide exceptional support for BASE and BASE members
Key Deliverables:
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Identify insight needs of category and devise a responsive, measurable insight programme
Set clear objectives for each programme element and structure an efficient delivery within
budget, available resource and with member engagement
Propose insight solutions, deliver a coalition of support and collaboratively manage
execution and outputs
Assess current insight deliverables against value and objectives presenting
recommendations to CEO and Council
Lead an effective, collaborative BASE Research Committee, set the agenda, drive the outputs
and consistently communicate progress
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Lead category wide insight forums identifying a clear, concise narrative with key take outs
(twice yearly)
Evolve and champion relationships and shared projects with insight partners and wider
trade bodies
Exceptional team work and support for the delivery of all BASE initiatives with particular
focus on driving insight led communications
Activate consumer insight to drive thinking and outputs across all BASE working groups
(Operations, PR, Marketing and Finance)
Deliver regular market intelligence and analysis including monthly, quarterly and annual
market reports
Collaborate with members at all times, ensure outputs are tailored to member needs and
provide clear and comprehensive responses to member insight requests
Support the development and implementation of a digital chart and its integration with the
physical sales charts
Manage and review BASE multipliers
Manage comprehensive industry release schedule
Prepare and present updates for BASE Council, DEGE board, other committees and partners
Key Skills:
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Strategic thinker driven by achieving measurable and influential outcomes
Motivated individual with proven leadership experience, inclusive and collaborative in
approach
Exceptional numerical and analytical skills, an ability to identify trends and to distil and
effectively articulate key insights from extensive data
Proven ability to structure and manage projects delivering on time, in budget and in support
of multiple deliverables
Extensive understanding of business models, consumer behaviours and the opportunities
and challenges driving the video sector
Team player, self-starter, solutions-focused and able to manage multiple projects
Strong negotiation skills, good networking ability and exceptional stakeholder management
Excellent verbal, written and communications skills
Exceptional interpersonal skills effectively working alongside individuals at all operational
levels with ability to play equal part in a highly motivated and effective small team.
Employment Terms:
Full or part time post, employed by British Association for Screen Entertainment, providing support
services to DEGE and Industry Trust for IP Awareness
Based in central London