BTEC Level 3
90 Credit Extended Diploma in
Travel and Tourism
Long-haul Travel Destinations (Unit 8)
10 Credit Unit.
Assignment 3
Tutor:Tess Langrishe
Internal Verifier:
Internally Verified and Approved:
Handed to students: 9 May 2017
Assessment hand in date: 23 May 2017
Assignment front sheet
Assessor name
Learner name
Tess Langrishe
Date issued
Completion date
9 May 2017
Submitted on
23 May 2017
Qualification
Unit number and title
BTEC Level 3 Extended Diploma in Travel Unit 8 – Long-haul Travel Destinations
& Tourism
Assignment
title
Features that contribute to the appeal of destinations
Criteria
reference
To achieve the criteria the evidence must show that
the student is able to:
Task
no.
P4
Describe features and facilities that contribute to the appeal of a
long haul destination for different types of visitors.
3a
M2
Assess the significance of different features and facilities on the
appeal of a selected long haul destination for different types of
visitors
3b
D2
Evaluate how a selected destination has capitalised on its
features and developed its facilities to attract different types of
visitors
3c
Evidence
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Learner signature:
Date:
ASSIGNMENT BRIEF
Qualification
BTEC Level 3 Extended Diploma in Travel and Tourism
Unit number and title
Unit 8 – Long-haul Travel Destinations
Start date
9 May 2017
Deadline
Assessor name
3 May 2017
Tess Langrishe
Assignment title
Features that contribute to the appeal of destinations
The purpose of this assignment is to:
Be able to understand how factors can affect travel to long-haul destinations
Scenario
The tour operator you are working for has asked that you undertake research on a chosen
destination which will feature in next year’s brochure highlighting features that contribute to its
appeal to UK holidaymakers.
Task 3a
They have asked you to produce a powerpoint presentation on your chosen destination that
describes the features and facilities that contribute to its appeal as a long-haul destination. You
need to provide information that will then be used to produce copy that will be included within the
brochures content.
What do I need to do to successfully complete task 3a?
You need to take account of the features and facilities that will appeal to both business and leisure
Customers.
Your fact file needs to include the following sections:Accessibility: methods of transport e.g. air, cruise; availability and frequency; travelling time; cost;
suitability for the traveller e.g. classes available, facilities provided; convenience e.g. direct flights.
You must include methods of transportation in your destination too as well as getting there.
Attractions: natural e.g. mountains, beaches, lakes; built e.g. theme parks, historical buildings,
monuments, art galleries; events e.g. carnivals, sports, music; shopping e.g. markets, famous stores;
cultural e..g religion and traditions
Destination facilities: local transport; accommodation (range, cost); other e.g. sport,
entertainment, food and drink
Climate: positive features e.g. sun, snow; negative features e.g. humidity, extreme weather
Types of visitors (from the UK): leisure e.g. families, couples, gap-year travellers, VFR; business;
other e.g. educational, medical, volunteers
(P4)
Task 3b.
You need to write a report to accompany your presentation that assesses the significance of the key
features that influence the appeal of your chosen destination.
What do I need to do to successfully complete task 3b?
You need to assess the significance of different factors and facilities of your chosen destination with
the different customer types that would visit. It would be particularly good practice to find some
statistics about the different visitor types and numbers who visit the destination to support your
findings.
(M2)
Task 3c
Your tour operator is anxious to promote your destination to as wide a potential market a s
possible. Now that you know who the tourists are that visit your destination, you have been asked
to evaluate how the destination could capitalise on its facilities in order to influence its future
development. This will be an additional section in your report for Task 3b above.
What do I need to do to successfully complete task 3c?
In order to pass D2, you should now make specific justified suggestions on how your destination
can change and evaluate how it has capitalised on its features and developed its facilities etc. to
attract different customer types. You should produce a set of detailed notes that outline your ideas
and these will then be used in the form of a discussion that you will hold with the Head of
Marketing of your tour operator. You will find it useful to described planned development in your
destination to show how they are trying to further increase visitors to the destination.
(D
(D2)
Assessor's comments
Qualification
Unit number and title
BTEC Level 3 90 Credit Dip. In
Travel & Tourism.
Unit 8 Long Haul Destinations
Assessor name
Tess Langrishe
Learner name
Grading criteria
Achieved?
Describe features and facilities that contribute to the appeal of a long haul destination for
different types of visitors. P4
Assess the significance of different features and facilities on the appeal of a selected long haul
destination for different types of visitors M2
Evaluate how a selected destination has capitalised on its features and developed its facilities to
attract different types of visitors D2
Assessor feedback
Action plan
Assessor signature
Date
Learner signature
Date