FACEBOOK SUCCESS TIPS
A successful social media campaign includes Facebook. Agents by nature are a social group and
this is a great place to reach them on the go.
Need some help making your page more successful? Check out these tips from realbizmedia.com:
DEVELOP A PLAN
First of all, decide what your goal is. All Facebook goals should touch on the level of interaction
you hope to see, the size of the community you hope to build and the results you would like to
realize. Many Agents initially think that just posting listings to their Facebook page is enough to
generate leads, unfortunately not.
TIME MANAGEMENT
Make sure you budget the amount of time you can devote to your Facebook page, for example
15 minutes in the morning and in the evening. It is important that your Facebook page remains
fresh on a daily basis, even if it is just one posting.
CREATE A FACEBOOK PAGE
Do not use your personal Facebook account for your Real Estate services it is
unprofessional. Facebook pages were created for businesses and offer extended features that can
better promote your brand and your services.
CONTENT, CONTENT, CONTENT
Post about your neighborhood. Show off your knowledge on the community that you serve. This
not only engages your visitors but positions you as a local expert. For example, If there is a
new community center being built, post about it, and express the merits and how it will make
the lifestyle better residents.
Post about events in your neighborhood. Show how wonderful your city culture is. Post about
local events in your town. If you’re going to a neighborly event, tell your Fans, and invite them
to join you. Ask questions, too, to spark engagement.
Use images in your updates. Images on Facebook are the most engaging types of content.
Photos on Facebook Pages received 53% more likes than the average post and 104% more
comments than the average post (Hubspot).
Post videos and more videos. Consumers love video and specifically home buyers. Post a video
home tour that includes the relevant property information with maps and school information and
add your own personal introduction to the tour. Ask your sellers and friends to share on their
own Facebook Pages to generate more exposure. Remember, the golden rule is 80/20. That is
- post 80% of your content about lifestyles, your community, customer interests, and other
updates; post 20% of your content about you and your product.
Post about helpful homeowner tips. Post helpful articles or videos such as, how to winterize
your home, home staging, buyers and sellers tips, and these types of posts generate a
connection between you and your friends and potential clients.
Show you care about your clients. Post a personal congratulation to your clients on the
possession day of their new home or on a recent renovation.
INTEGRATE FACEBOOK INTO YOUR EXISTING MARKETING
In addition to giving people the ability to follow you on Facebook from your website, think about
other ways that you can integrate Facebook into your marketing. Add you Facebook button to
your blog, emails and property tours. For example, if you're blogging set it up to automatically
post each new article to your Facebook Page.