Sony Pictures Entertainment/
3D Technology Center
MRP Update
September 30, 2010
3D Project – “3D world Created by Sony”
Agenda
 Anticipated SPE 3D Release Slate
 Additional SPE Support for 3D
 3D Technology Center Update
 Since the Launch
 Discussion Points
 3D Content Strategy Proposal
3D Project – “3D world Created by Sony”
Anticipated SPE 3D Release Slate
As of September 2010
CY2011
DATE
TITLE
1/14
GREEN HORNET
5/13
8/5
PRIEST
CY2012
DATE
TITLE
1/20
UNDERWORLD 4
2/17
GHOSTRIDER 2
5/25
MIB 3
7/3
SPIDER-MAN 4
9/21
HOTEL TRANSYLVANIA
THE SMURFS
11/23
ARTHUR CHRISTMAS
12/09
THE INVENTION OF HUGO CABRET
X-mas
GHOSTBUSTERS 3
12/23
THE ADVENTURES OF TINTIN
TBD
ZOMBIELAND 2
Note: With the exception of Green Hornet, Priest, The Adventures of Tintin, and
The Invention of Hugo Cabret, films have not yet begun shooting in or converting to 3D
3D Project – “3D world Created by Sony”
Additional SPE Support for the 3D Format
Home Entertainment
• Released Cloudy with a Chance of Meatballs this summer as first Blu-ray 3D
title available at retail followed by Monster House
• Bundled Cloudy with a Chance of Meatballs with Sony’s Bravia 3D TVs and
co-promoted in retail circulars, trade events, promotional materials
• SPHE expects 15-20 titles to be released at retail on Blu-ray 3D this calendar
year, five of which will be from SPHE
Television
• Launch 3D Network in First Quarter CY2011 in partnership with Discovery and
IMAX
Technology
• Sony 3D Technology Center demonstrates Sony’s expertise in 3D content
creation/manipulation
• Developing and evaluating systems for new 3D program production
• Creating and driving industry support of 3D technologies, techniques, and
authoring tools
3D Project – “3D world Created by Sony”
Sony 3D Technology Center (“3DTC”) Launch
The 3DTC Project was announced in January 2010 and the facility opened in
March 2010 with initial objectives to:
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Become the industry’s most credible source for 3D technology, education and training
Provide workshops to the industry
Advance the development of high-quality 3D in the industry
Support Sony hardware with high quality 3D materials
Establish and build industry relationships
The 3DTC has received substantial interest and support from all of the major
Hollywood studios, television and broadcast companies.
Workshops and curricula have been created for the following:
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Cinematography Training
Film & Television Director Training
Live Events Camera Operator and Producer Training
Film & Television Production & Post-Production Training
Game Developer Training
Visual Effects Supervisor Training
3D Project – “3D world Created by Sony”
Since the Launch
Reach
•
Over 650 industry professionals have attended classes given by the 3DTC. The
3DTC has taken the workshop to the UK in partnership with the BBC, and will shortly
begin training in Mexico City.
•
3D presentations have been given to approximately 2000 people at different industry
functions.
Press
•
Extensive press coverage by many trade publications (i.e. CNN, NHK, Wall Street
Journal, Business Week, Daily Variety, The Economist, The Financial Times, etc)
firmly secured Sony’s leadership in this area
Result
•
Success of the 3DTC’s training program established Sony’s technical credibility and
has led to extensive collaboration on projects for both SPE and non-SPE entities.
 Currently consulting with over twenty top directors in Hollywood who are
launching 3D projects
 As applicable, the 3DTC has billed both SPE and non-SPE projects for services
rendered to help recoup operating costs (e.g. Michael Jackson & Green Hornet)
Next Steps
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The 3DTC and SPE are working closely with 3DNet in developing technical
resources, tool sets and hardware to assist in the creation of 3D content.
Determine how to leverage the resource on a sustainable basis
3D Project – “3D world Created by Sony”
Discussion Points
Revised Budget
•
The 3DTC training program has been extended beyond its original budget timeframe
due to extraordinary demand from both internal as well as external professionals
and will require supplementary funding to continue through March 31.
Scope
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Need to clarify engagement parameters for the 3DTC as the scope of both SPE and
non-SPE requests has far exceeded original expectations; The 3DTC’s potential for
involvement in production and consultation goes beyond the initial objectives and
capacity of the current infrastructure.
Next Steps
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Create 3D BD training materials and provide training/internship programs at the
3DTC to enable global 3DTC satellite training opportunities (Japan, U.K., China,
India, etc)
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Need to consider a revised charter that (1) establishes concrete objectives
consistent with Sony's 3D vision, (2) provides adequate funding mechanisms to
achieve the desired results and (3) minimizes future funding requirements.
3D Project – “3D world Created by Sony”
3D Content Strategy Proposal
Multiple Units in Sony are seeking to increase the amount of high quality content
available in the market
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There is a distinction between content as a commodity to sell hardware at retail
and premium monetizable content (e.g. alternative content for Cinema)
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The 3DTC is a resource and will attempt to support when possible
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A proactive Sony United approach to premium content would maximize Sony’s
advantage from extensive knowledge of good 3D production
REQUEST: Additional meeting with appropriate senior management during STEF/
Management Conf week to discuss the following:
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Coordinated business proposal to consider and establish a premium monetizable
content strategy with measurable KPI targets
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Cross functional organization with clear governance structure and business group
ownership to promote accountability
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Coverage area: US/EU region to start, other regions TBD
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Target: 3D broadcast/satellite channels (3DNet, Sky, DirecTV, etc), VOD
(PSN/Qriocity, etc), alternative content market, physical disc distribution via BD,
etc
3D Project – “3D world Created by Sony”