Cameron Brooks

NASUCA Mid-Year Meeting
“Smart Meters – The Promise & the Problems”
June 14, 2010
Insight and Control
An open, scalable & secure energy management
platform enabling a dialogue within the smart grid,
consisting of…
Open Application Platform
Ecosystem of In-Home
Consumer Devices
Applications for
Consumers & Utilities
Engagement Services
For Deployment
Policy Strategy Update | April 2010
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The Tendril Platform
Open • Secure • Scalable
Policy Strategy Update | April 2010
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2010 Activity in over 12 states…
Energy Awareness
Policy Strategy Update | April 2010
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Electric Vehicle: Consumer View
Policy Strategy Update | April 2010
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Demand Response
Policy Strategy Update | April 2010
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What have we learned about the consumer?
Inform…
“Give me awareness (in terms I understand). Don’t
give me judgment.”
Prompt...
“Alert me. Show me the right direction, but don’t
give me noise.”
Engage…
“Meet me where I am. Respect my space. Respect
my authority.”
Reward…
“Show me the impact. Show me the money. Improve
my quality of life.”
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Connecting Utilities and Consumers
A consumer smart grid platform enables:
• Energy Awareness through open data standards
• Grid Management including time-based rates, demand response
• Renewable Integration using real-time generation information
• Community Engagement and rewards programs
Energy Awareness
Load Control
Demand Response
Electric Vehicle
Distributed Generation
Power Rewards
Policy Strategy Update | April 2010
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The Power of the Consumer
"It is the residential class that
represents the most untapped
potential for demand response."
source: FERC Assessment of Demand Response & Advanced Metering 2009, p.29
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National Policy Foundation
EISA… Includes “Provision to consumers of
timely information and control options.”
FCC… To unleash innovation, “The country also
needs open standards and customer data
accessibility policies.”
111th Congress… “Consumers shall have the
right to access retail electric energy
information… ”
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Privacy
We support privacy policies advancing principles of…
Consent
Affirmative, informed consent of all uses of personal data
Control
Consumer-controlled parameters and consent.
Adherence to Fair Information Policy Practices.
Security
Leadership on physical, network and data security that
disaggregates personally identifiable information
Detailed comments available in Colorado Docket No. 09I-593EG
…fostering innovation and consumer solutions
Policy Strategy Update | April 2010
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“If you cannot measure it,
you cannot improve it.”
Lord Kelvin
1824 – 1907
Observation
The success of the smart grid
will be measured by consumer engagement.
Consumer engagement requires a marketplace.
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THANK YOU!
Cameron Brooks
Senior Director
Market Development & Policy Strategy
[email protected]
303.468.4455
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