EXCLUSIVE
SHOWROOM EVENT
IDEAS
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THE CUSTOMER INVITATION
Option 2
Option 1
IDEAS
EXCLUSIVE EVENT
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INSTANT BOOKING
ford.myinstantbooking.uk
Scan with QR code
Computer
IDEAS
Tablet
EXCLUSIVE EVENT
Mobile
...or just call
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INSTANT BOOKING FORM
64
BOOKINGS
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OUTBOUND CALLING (Additional)
IDEAS
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OUTBOUND CALLING SCRIPT
OPERATOR
Good Morning / Afternoon
Could I talk with Mr Taylor, Hello my name is Sharon from {Brand} How are
you today?
Mr Taylor, we are calling you today to check that you have received your
Exclusive invitation in the post?
YOU HAVE? – Great, the reason for my call is that we have had a fantastic
response and places are extremely limited and we wouldn’t want you to miss
out.
Mr Taylor, it’s easy to book an appointment, would you like me to confirm
your attendance now. (fill in the myinstantbooking portal and send booking though to the Centre
contact)
YOU HAVEN’T – Ok, no problem we would ask that you look out for your
Exclusive invite in the post, its easy to book an appointment at
{brand}.myinstantbooking.uk and I can help you with that.
OK SO YOU’RE NOT INTERESTED – would you mind if we offered your
place to another customer on the waiting list?
IDEAS
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TEXT & EMAIL (Additional)
E-mail
DON’T MISS THE
LEXUS DEALERSHIP
EXCLUSIVE EVENT THIS
WEEKEND, YOU COULD
SAVE UPTO £X,XXX ON
A NEW CAR AT COST
PRICE.
CALL 01704 500 501
AM AZING INOTION
M
L1 L1FD
Arlington BusinessPark, GunnelsWood Road
Tel:
01234
567890
Stevenag e, Hert
fordshi
re, SG1
2BE
Telephone:
01438
760205
w w w.deale
rshi
p.l
exus.co.uk
www.specialistcarsbmw.co.uk
EXCLUSIVE NE
W BMW OFFERS
You couldave
s upto
£X,XXX onyour next car from
Speciali
CarsrBM
W
NEWst car
om
f. Lexus Deale
rshi
p.
Dear Mr Taylor,
Mr
W ilson
,
AsDear
one of our
valued
BMW customers I am deligh
ted to personally invite you to the
BMW EXCLUSIVE EVENT
from Friday 20thFebruary 2015to Sund
ay 22ndFebruary 2015
and be one of the st to view a widerange of
As one of valued
our exus
L
custome
rs I am delighted
rsonally
to penvite
i you toExclusive
the
exus
L Event r
fom Friday 00th Month 2015
new BMW carswe have sourcedfrom the manufacturer in advance of the forthcoming price inc
rease.
rst toewvia wide
range ofewn Lexus ca
rsw e h
ave sou
rced rom
f the manufactu
rer in
advance of the
rthcoming
fo
price
rease.
inc
Exclusive additionalbonus discounts.
We have
Mr Taylor , these cars re
a only being o ered to a select few with
holiday** with some cars qualifying
for BMW Service packages***.
The BM
W Exclusive Event
will be closedto the general public and entry to our showroom isby
BMW Exclusive
The exus
L Exclusive Event
Exclusive Events Pass (These will
EventsPass
advertised
the gene
public
until
ay 22nd
Feburary 2015 and will be tarecommendedretail prices.
Month to
2015
andralwill
recommended
be
atafter Sund
retail
prices.
All thesevery specially priced cars will onl
y be available at our Stevenage showroom over the
BMW Exclusive
Event weekend. Mr Taylor, we expect demand will be high andrecommendyou contact us as soon as possible
to
your attendance, donÕ
t miss out on your chanceto enjoy
Exclusive additionalbonus discounts
that have
been authorised especiall
y for you.
Please call Heath
er today on 01438 760205
r email
o
heath
er.breadmore@speciali
stcars.co.uk
CLICK
Dear ,
Heath
er willHERE
be deligh
tedto arrangeyour personal xEclusive Event appointmen
t with one foour BMW
speciali
sts who will be on hand
to assi
st you duringyour visit.
As one of our valued Lexus customers I am delighted to personally invite you to the Lexus
Exclusive Event which runs from Thursday 26th February to Sunday 1st March 2015. This
BMW Exclusive Event
ultimately means you will be one of the first to view a wide range of new Lexus cars we have
sourced from the manufacturer in advance of the forthcoming price increase.
This
is ve
a genuine
ted o er andthese cars will onl
y be availableover the 3 days of the
they’
gone. limi
Mr W ilson,
w e unde
rstand that
you may be unable ke
to this
ma xclusi
E ve Oppo
rtunit
y, if so please call Name ow
to and
let
w e her
will
ry
knt
and make alternati
ve ar
rangements especially
you.for
These cars are only being offered to a select few with additional exclusive discounts. We have
also secured special finance packages with 0% representative APR's, NO FEES* and up to 6
weeks payment holiday.** All cars come with complimentary additional 2 services for brand new
& pre­owned Lexus.***
The Lexus Exclusive Event will be closed to the general public and entry to our Leeds
showroom is by Lexus Exclusive Events Pass only (these will be posted to you once you have
confirmed your attendance). These cars will not be advertised to the general public until after
Sunday 1st March 2015 when they will revert to recommended retail prices.
All these specially priced Lexus will only be available at Lexus Leeds over the Lexus Exclusive
Event weekend.
, we expect demand will be high and recommend you contact us as soon as possible to confirm
your attendance. Don't miss out on your chance to enjoy additional exclusive discounts that
have been authorised especially for you.
• SMS texts
• HTML
IDEAS
Please call Mandy Laycock today on 07535 207 816 or go online at
lexus.myinstantbooking.co.uk to confirm your attendance. Mandy will be delighted to arrange
your personal Exclusive Event appointment with one of our Lexus specialists who will be on hand
EXCLUSIVE EVENT
MarvelatEvents
ACCEPTANCE PACK
EXCLUSIVE
PRIORITY
PARKING
P
IDEAS
EXCLUSIVE EVENT
MarvelatEvents
STAFF BRIEFING (30 minute session - All staff)
IDEAS
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Welcome roller banners
POS BRANDING
Number plate covers
Bonnet stickers
Sold Stickers
EXCLUSIVE EVENT
Retail Price £
Exclusive
Price
£
YOU SAVE £
EXCLUSIVE
EVENT
SOLD
Customer:
Ask us for a quote by contacting: 01772 457 621
IDEAS
EXCLUSIVE EVENT
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OPTIONAL EXTRA’S
EXCLUSIVE
EVENT
WINDOW POSTERS
A FRAME BANNERS
MOTIVATIONAL SPEAKER
FEATHER FLAGS
STAFF BRIEFING
CELEB CUT OUTS
OUTBOUND CALLS
Ask us for a quote by contacting: 01772 457 621
IDEAS
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SHOWROOM SET UP
IDEAS
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SHOWROOM SET UP
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SET UPS INCLUDE
SOFT SET UP
BASIC
60 bonnet stickers, 30 sold stickers,
a selected amount of invitation boxes
with invite card and lanyards/ passes
enclosed. We have included staff
lanyards/ passes and 2 welcome
pop up banners.
60 bonnet stickers, 30 sold stickers,
a selected amount of invitation boxes
with invite card and lanyards/ passes
enclosed. We have included staff
lanyards/ passes. Showroom set
up ropes, posts, red carpet, flame
effect lights, showroom lighting, cafe
banners, 2 high vis parking vests,
2 walkie talkies, PA system, 20 car
reg covers and 2 welcome pop up
banners.
ADDITIONAL
FULL HIT
60 bonnet stickers, 30 sold stickers,
a selected amount of invitation boxes
with invite card and lanyards/ passes
enclosed. We have included staff
lanyards/ passes. Showroom set
up, 2 welcome pop up banners, red
ropes, posts, red carpet, 2 flame
lights, showroom lighting, black fire
retardant drape, welcome window
cling, PA system, 2 cafe screen
banners, 2 walkie talkies, 2 high vis
parking vests, 20 car reg covers and
a staff briefing session.
Outbound phone calls to 25% of your data.
Using an agreed amount of your data we will speak to the customer, providing information
about the Exclusive Event and assisting in the booking process.
(if the customer doesn’t answer we will not class this as a call)
• Celeb Cut outs
• Extra bonnet stickers
IDEAS
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RECENT RESULTS
LEXUS SHEFFIELD
2000 DATA
28 UNITS
TOYOTA LEEDS
7000 DATA
47 UNITS
LEXUS LEEDS
2000 DATA
27 UNITS
VAUXHALL BOLTON
4000 DATA
31 UNITS
SOUTHPORT HONDA
3000 DATA
26 UNITS
VAUXHALL CHORLEY
1500 DATA
19 UNITS
VAUXHALL SCUNTHORPE 2000 DATA
21 UNITS
(NEW CARS ONLY)
IDEAS
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OTHER EVENTS
EXCLUSIVE EVENTS
xxx
xxxxxx
xxxxxx
South
8 5JF
port PR
South
o.uk
500501 honda.c
01704 uthportso
www.
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
onda
port H rick,
Soupothrt Road, Scarisb
xxxxxx
AMAZING IN MOTION
ALWAYS A
BETTER WAY
Dear Mr Wilson
YOUR EXCLUSIVE INVITATION
Dear Mr Wilson
Friday 6th March - Sunday 8th March 2015
YOUR EXCLUSIVE INVITATION
Thursday 26th February - Sunday 1st March
ION
ITAT
E INV 2015
LUSIV November
Dear
ylor
Mr. Ta
2015
EXC Sunday Xth
YOUR Friday Xth -
BMW Exclusive
Invitation
Specialist Cars
Dear Mr Wilson
YOUR EXCLUSIVE INVITATION
Dear Mr Wilson
N
IVE INVITATIO
Friday 19th June - Sunday 21st June 2015
EXCLUS
th 2015
YOURFrid
ay 00th Mon
ay 00th - Sund
SUZUKI CHANGE EVENT
IDEAS
DIRECTORS EVENT
EXCLUSIVE EVENT
YOUR EXCLUSIVE
Friday 20th - Sunday
The Ultimate
Driving Machine
INVITATION
22nd February 2015
LOYALTY EVENT
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THANK YOU
IDEAS
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