Prague-CSA Czech Airlines
2011 Q4
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Socio – demographic profile
Gender
Age
Activity
78%77%79%
60%57%
58%
Total
living in Hungary
living abroad
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Other
18%
12% 9%
6% 5%7%
5%
Student
0%
Part time job
4%
1% 0% 1%
Full time job
6% 6% 6%
46-55
36-45
26-35
18-25
14-17
Female
Male
0% 0% 0%
65 or more
33%35%32%30% 34%
21%
19%
19%
15% 14%
15% 14%
56-65
42%40%43%
Socio – demographic profile
Marital
status
Standard
of living
Citizenship
94%
93%
living in Hungary
7%
Hungarian
A little higher than the
average
Much higher than the
average
5%5%6%
Average
Much lower than the average
Total
30%
0%0%0%0%0%0%
Single
Postgratuated / PhD
College / University
Grammer school
Trade school
8%7%8%
Married / Living with a
partner
Divorced / Widowed /
Separated
8%5%9%
5% 5%
1%1%1%4%1% 4% 3%
Technical school
52% 53%
48%
47%
43% 41%
34%
31%
30%
24%
16% 13%
Primary school or less
70%
62%
61%
59%
A little lower than the
average
68% 69%
64%
living abroad
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
7%
foreigner
Educational
background
Reasons for one’s trip today
1%
4%
11%
13%
4%
11%
1%
17%
2%
12%
6%
City break
Education / study
9%
19%
19%
Any other non-business
20%
Holiday / backpacking
Visiting friends & relatives
Any other business
36%
5%
22%
41%
11%
2%
12%
12%
12%
Total
living in Hungary
living abroad
I work abroad
Conference / exhibition /
seminar
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Who arranged the purchase of your airline ticket
living abroad
living in Hungary
41%
37%
7%
19%
44%
39%
7%
5%
41%
37%
40%
Total
40%
11%
43%
20%
25%
21%
7%
Those who pourchased for themselves
I
A member of the family
My Company
Somebody else
takes part in the decision making
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Number of people in the travelling
5%
6%
5%
39%
35%
40%
3 or more
2
Travelling alone
57%
59%
Total
living in Hungary
56%
living abroad
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Profile of fellow passengers
1%
15%
0%
living abroad
9%
4%
1%
16%
100%
1%
6%
3%
living in Hungary
11%
3%
4%
100%
1%
1%
Total
23%
13%
2%
10%
100%
4%
18%
7 or younger
aged 8-18
18 or older
Any other people
Business colleagues
Friends
Other family / relatives
Husband / wife / partner
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
How early is your ticket bought before your air
journey? (days)
15%
11%
17%
31+
24%
29%
22%
30
15-29
8-14
13%
13%
13%
22%
19%
23%
26%
28%
25%
Total
living in Hungary
living abroad
-7
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
How did you purchase your ticket?
43%
40%
38%
24%
23%
19%
17%
15%
11%
16%
12%
11%
11%
9%
2%
on airline's
website
2%
0%
0%
on travel agency's on other website Personally / via Personally / via
website
phone - in Airline
phone - at a
Ticket Office
Travel Agency
Total
8%
living in Hungary
0%
Other
0%
Don't know
living abroad
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
The most important considerations when
purchasing the airline ticket
52%
51%
48%
40%
33%
32%
31%
31%
28%
25%
23%
18%
17%
16%
10%
4%
2%
5% 6% 5%
5%
0% 0% 0%
Price of airline
ticket
Airline
Frequent flyer How long would How ease of
programme the travel take connecting
between flights
Total
living in Hungary
Number of
transfers
Other
living abroad
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Don't know
Frequent flyer program membership
living abroad
living in Hungary
Total
30%
25%
29%
Member
70%
75%
71%
Not member
Don't know
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
Number of flights in the last 12 months from BUD
Non Business
living abroad
41%
28%
Business
21%
51%
7%3%
35%
12% 1%
1%
0
1
living in Hungary
48%
12%
13%
12%
15%
2_3
16%
25%
52%
4%4%
4_6
7+
Total
43%
24%
19%
8% 6%
41%
32%
Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2
23%
1%
2%